Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-25

New research from Roy Morgan shows that 13% of Australian electors believe that ‘managing immigration and population growth’ is an important issue; this figure has more than doubled since 2023. However, the long-term national trend since 2016 shows that the proportion who cited ‘managing immigration and population growth’ as an important issue reached a pre-pandemic high of 16% in 2019, before declining during COVID and falling to just 6% in June 2023. Since then, the perceived importance of immigration has surged as an issue and, as immigration to Australia increased, is up seven percentage points. While there has been an increase in the perceived importance of immigration as an issue across all age groups since the pandemic, concern varies substantially by age, with older people being significantly more likely to raise immigration as an issue.

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