INTERNET ADVERTISING – AUSTRALIA

Ad-blocking warning as Australian take-up soars

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Original article by Paul McIntyre
The Australian Financial Review – Page: 29 : 10-Aug-15

The number of Australians who have advertisement-blocking code installed in their web browsers has risen to close to four million. This number is equal to 18 per cent of the online Australian population. The release of Apple’s iOS9 Safari web browser update, planned for September 2015, will make the problem of people blocking advertisements even more pressing for advertisers. Apple’s ad-blocking option has been described by "British Vogue"’s digital creative solutions manager Emma Geary as the "most disruptive update yet".

CORPORATES
APPLE INCORPORATED, PAGEFAIR, SEVEN WEST MEDIA LIMITED – ASX SWM, JUNKEE MEDIA, QANTAS AIRWAYS LIMITED – ASX QAN

Tech Mpire digital ad firm soaring two weeks after listing

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Original article by Yolanda Redrup
The Australian Financial Review – Page: 23 : 21-Jul-15

Australian-listed Tech Mpire has made a profit of $A2.9m for June 2015, and a $A9.04m profit for the first half of the calendar year. The digital performance-based advertising group debuted on the sharemarket earlier in July, following a $A6m IPO, and currently boasts about 100 clients. Founder Zhenya Tsvetnenko says the company’s business model means it has a high client retention rate.

CORPORATES
TECH MPIRE LIMITED – ASX TMP, DIGITALBTC, GOOGLE INCORPORATED

Free TV ad revenue to plummet

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Original article by Paul McIntyre
The Australian Financial Review – Page: 15 : 15-Dec-14

IPG Mediabrands expects digital media’s share of advertising revenue to rise from 36.5 per cent to 56 per cent over the next five years. The share of commercial free-to-air TV networks will fall from 26.6 per cent to just 19.9 per cent. The firm’s chief investment officer, Victor Corones, expects Australia’s advertising market to record overall growth of one per cent in 2014, rising to 3.8 per cent in 2015

CORPORATES
MEDIABRANDS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, QANTAS AIRWAYS LIMITED – ASX QAN, MAGNA GLOBAL PTY LTD, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, ASSOCIATION OF NATIONAL ADVERTISERS INCORPORATED, WAL-MART STORES INCORPORATED, FORD MOTOR COMPANY, NESTLE SA, MASTERCARD INTERNATIONAL INCORPORATED, PERNOD RICARD SA, CADREON PTY LTD, VERIZON COMMUNICATIONS INCORPORATED

Advertising spending set for growth spike, says WPP

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Original article by Darren Davidson
The Australian – Page: 20 : 9-Dec-14

The advertising market in Australia is tipped to grow 4.1% to $A13.7bn in 2015, according to global market leader by revenue WPP. This compares with 2.8% and $A13.1bn for 2014, and is the best result since 2010. However WPP’s annual outlook report also shows that in the newspapers segment the decline will continue, with a fall of 9.5% to $A1.8bn. Online will experience strong growth, but less rapid than the 21.5% seen in 2013 and only coming in at 13.4% to $A5.7bn

CORPORATES
WPP GROUP PLC, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, GROUPM COMMUNICATIONS PTY LTD

Yahoo7 partners with Roy Morgan – Bringing Helix Personas to the Yahoo7 Data Sciences Suite

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Oct-14

Roy Morgan Research and Yahoo!7 have announced a new commercial partnership that integrates Australia’s leading consumer segmentation tool, Helix Personas with Yahoo!7’s advertising solutions. The partnership combines Yahoo!7’s online insights with Roy Morgan’s geo-psychographical behavioural segmentation to provide advertisers with even more effective targeting for specific audience groups across the Yahoo!7 network

CORPORATES
ROY MORGAN RESEARCH LIMITED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM

Revolt against REA price gouging growing

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Original article by Samantha Hutchinson
The Australian Financial Review – Page: 15 : 25-Jun-14

Melbourne real estate agents are challenging the high prices charged by online property classifieds portal realestate.com.au. A group of 300 real estate agencies are angry about successive price rises. They have appointed a media buyer to negotiate with owner REA Group for fairer advertising rates. It is thought that Vizeum Australia will represent the group, which will be known as Real Estate Digital Marketing Services

CORPORATES
REA GROUP LIMITED – ASX REA, VIZEUM AUSTRALIA PTY LTD, AEGIS MEDIA AUSTRALIA PTY LTD, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, THE REAL ESTATE INSTITUTE OF VICTORIA LIMITED, REALESTATEVIEW.COM.AU LIMITED, RIGHT CLICK CAPITAL MANAGEMENT PTY LTD, CENTURY 21 REAL ESTATE, KAY AND BURTON, RAY WHITE REAL ESTATE, HOCKING STUART PTY LTD, MARSHALL WHITE AND COMPANY PTY LTD, BIGGIN AND SCOTT PTY LTD