INTERNET ADVERTISING – UNITED STATES

Power to the irresponsible

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Original article by Mark Ritson
The Australian – Page: 25 : 6-Nov-17

The extent to which Russian operatives attempted to influence the 2016 US presidential election and destabilise American society has been revealed by US social media companies. According to evidence presented by Facebook, Google and Twitter executives to Congress in the week ending 3 November, Russian operatives created close to 36,750 Facebook sites during the 2016 campaign, along with 1,000 YouTube videos, 36,000 bots and 2,752 Twitter accounts. Colin Stretch, Facebook’s general counsel, basically conceded it really had no way of knowing the identity of all of its advertisers.

CORPORATES
FACEBOOK INCORPORATED, GOOGLE INCORPORATED, TWITTER INCORPORATED

AdNews delegates React to Geico YouTube trickery

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-May-15

In the "Screen Wars" session of the 2015 AdNews Media Summit, delegates were treated to the latest sneaky ad from US insurer, Geico, which opens with the promise "You can’t skip this Geico ad because it’s already over". Roy Morgan Research wanted to know if this 60-second ad really has the power to hold the viewer’s attention beyond the first, critical five seconds. The delegates gave their reactions via the Roy Morgan Mobile Reactor app as the ad was played in real time. The Reactor graph ended up almost as high as it started.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AD NEWS, GEICO CORPORATION, YOUTUBE INCORPORATED