Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15
A Roy Morgan Single Source survey has found that almost 13 million Australians aged 14+ visited Facebook in an average four weeks in the year to March 2015, which is 10 per cent higher than in the year to March 2013. Some 68 per cent used a mobile device for some or all of their visitation, up from 45 per cent of total visitors two years ago. Meanwhile, the number of Australians who only use a computer to visit Facebook in an average four weeks has fallen from 6,456,000 in 2013 to 4,162,000 in 2015. There has been a similar shift to mobile devices among YouTube visitors in the last two years, although the majority of visitors to eBay still do so using a computer.
CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, EBAY INCORPORATED