Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Feb-16

A Roy Morgan Single Source survey has found that 17 per cent of Australians aged 14+ with fixed broadband in their home say they are very or fairly likely to switch internet provider in the next 12 months. This rises to 20 per cent in the case of English Premier League viewers. The survey, which was carried out in the year to December 2015, also shows that 15 per cent of EPL viewers switched broadband provider in the past 12 months, compared with 10 per cent of all Australians 14+ with a fixed line service in their home. Meanwhile, mobile phone owners who currently watch the EPL on TV are 20 per cent more likely than the norm to switch mobile service provider in 2016.

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