Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that just over 2.5 million Australians aged 14+ buy women’s underwear in any given four weeks, spending an average of $A55 per person. The survey, which was carried out in the year to March 2016, also shows that 576,000 Australians (or 22.5 per cent of total women’s underwear shoppers) make at least one women’s underwear purchase at Target in an average four weeks, spending an average of $A36 each. Kmart attracts 447,000 women’s-underwear shoppers in an average four weeks, with an average spend on women’s underwear of $A27. Meanwhile, 412,000 people shop at Best & Less for women’s underwear in an average four weeks, spending an average of $A34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TARGET AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, VICTORIA’S SECRET, WESFARMERS LIMITED – ASX WES