Original article by Dana McCauley
The Australian – Page: 26 : 11-Dec-17

The University of South Australia’s Professor Byron Sharp says traditional forms of advertising are still more effective than social media marketing. This is demonstrated by the fact that fashion designer Kristian Chase generated just two online sales of a swimsuit that two Instagram influencers promoted, despite the fact that one post attracted about 11,000 "likes". In contrast, Chase generated sales of nearly 700 in one month by placing a full-page advertisement for the swimsuit in the print edition of "Vogue" magazine.

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