New Roy Morgan Cross-Platform Audience results show strong results for leading newspapers and magazines

Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-21

The latest Roy Morgan Cross-Platform Audience results for the year to March 2021 show an estimated 19.9 million (94.4%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms (including metropolitan, local and regional titles) in an average four weeks. The total cross-platform audiences for newspaper mastheads in the 12 months to March 2021 includes an estimated 16.8 million (79.4%) reading or accessing metropolitan titles. In addition some 15.6 million (72.8%) Australians aged 14+ read or accessed a magazine or magazine content. The standout newspaper mastheads are Nine Entertainment owned Sydney Morning Herald with a cross-platform audience of over 8.5 million ahead of its Melbourne stablemate The Age with a cross-platform audience of 6 million. News Corp’s national broadsheet The Australian is in third place with a cross-platform audience of nearly 5.1 million just ahead of city-based stablemates The Daily Telegraph in Sydney on 4.9 million and Melbourne counterpart the Herald Sun with a cross-platform audience of well over 4.5 million.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

15.6 million Australians are reading or accessing magazine content

Original article by Roy Morgan
Market Research Update – Page: Online : 12-May-20

Roy Morgan’s Enhanced Cross-Platform Audience results for the three months of the March quarter 2020 show 15.6 million Australians are reading a print magazine or accessing magazine content online via websites, apps, or platforms such as Apple News in an average four weeks. This reach covers 74% of the Australian population aged 14+. Bauer Media’s ‘Now to Love’ online hub is viewed by over 2.7 million Australians in an average four weeks. Leading titles including Woman’s Day, Women’s Weekly, Good Health, TV Week and Take 5 can be accessed at ‘Now to Love’.

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Roy Morgan releases Enhanced Cross-Platform Audience results for Newspapers & Magazines

Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-20

In this ‘digital first’ view of the media landscape Roy Morgan on Friday released its latest cross-platform audience results for Australian newspapers and magazines for the period January – March 2020. Roy Morgan’s audience numbers also include the first set of Apple News audience measurement numbers for the Australian market. In the March quarter of this year an estimated 19.3 million (92%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms (including metropolitan, local and regional titles) in an average four weeks. This includes an estimated 16.4 million (78%) reading or accessing metropolitan titles. Some 15.6 million (74%) Australians aged 14+ read or accessed a magazine or magazine content. Most read or accessed is The Sydney Morning Herald with a cross-platform audience of 8.1 million and followed by its Melbourne stablemate The Age with a cross-platform audience of 5.4 million Australians in an average 4 week period in the March quarter. News Corp’s Daily Telegraph is in third place with a cross-platform audience of 4.7 million in front of its Melbourne counterpart the Herald Sun which now has a cross-platform audience of 4.3 million Australians. Click these links to see all the latest March quarter 2020 Enhanced Cross-Platform Audience results for Newspaper Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers and Magazine Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-magazines.

CORPORATES
ROY MORGAN LIMITED

Over 15.6 million Australians read magazines in print or online

Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-20

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2019. A total of 15,644,000 Australians aged 14+ (75.1%) now read magazines in print or online, down 0.6 per cent from a year ago. Readership of print magazines was almost 13.1 million Australians aged 14+ (62.8 per cent), down 3.8% from a year ago. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,573,000 (down 4.8%), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with a print readership of 1,698,000 million (up 8.4 per cent). Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.1 million (down 2.6 per cent). These are the latest findings from the Roy Morgan Single Source survey of 50,422 Australians aged 14+ in the 12 months to December 2019.

CORPORATES
ROY MORGAN LIMITED

Magazine readership increases to over 15.2 million

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to September 2019. A total of 15,205,000 Australians aged 14+ (73.3%) now read magazines in print or online, up 0.6 per cent from a year ago. Readership of print magazines is almost 13.3 million Australians (64.0 per cent), down 2.5% from a year ago. Five of Australia’s top 10 magazines grew their print readership over the past year. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,762,000 (up 3.1 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with a print readership of 1,673,000 million (up 3.1 per cent). Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of almost 3.2 million (down 1.2 per cent). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED

Magazine readership up year on year at over 15.2 million

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to June 2019. A total of 15,227,000 Australians aged 14+ (73.7 per cent) now read magazines in print or online, up 1.2 per cent from a year ago. Readership of print magazines is just over 13.5 million Australians (65.2 per cent), down 1.3% from a year ago. Twelve of Australia’s top 20 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,763,000 per issue (up 4.4 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with 1,572,000 million readers. Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.2 million (up 1.6 per cent). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Bauer dominates in four of Top 10 Magazine categories

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-19

Analysis of Roy Morgan’s readership results for the 12 months to March 2019 shows that Bauer Magazines is the most widely read magazine publisher in four of the Top 10 Magazine categories: Mass Women’s Magazines, Motoring Magazines, TV Magazines and Women’s Lifestyle Magazines. Bauer is a Top 3 publisher in a total of eight of the Top 10 categories, which also includes Food & Entertainment Magazines, Home & Garden Magazines, Health & Family Magazines and Women’s Fashion Magazines categories. Other publishers to perform well include Medium Rare (which is the most widely read publisher for Food & Entertainment Magazines and Business, Financial & Airline Magazines) and Pacific Magazines (which is the most widely read publisher for Home & Garden Magazines and Health & Family Magazines).

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD, MEDIUM RARE, PACIFIC MAGAZINES PTY LTD

1.4 million Australians read puzzle magazines

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

New research from Roy Morgan shows that leading puzzle magazines are now read by over 1.4 million Australians aged 14+ in an average month. Leading puzzle magazines are often closely associated with a higher circulation magazine such as Take 5, Australian Women’s Weekly, Woman’s Day and New Idea, and help to raise the profile and readership of the primary magazine. Although many of the leading puzzle magazines are closely associated with a higher circulation magazine, the majority of readers of puzzle magazines do not in fact also read the namesake title magazine. Take 5 Mega Puzzler with a readership of 325,000 shares 35% of its readers with its namesake title Take 5 (Weekly) while nearly-two thirds of Take 5 Mega Puzzler’s readership (65%), do not read Take 5 (Weekly). For other puzzle magazines an even higher majority of their readership do not also read the namesake title. At least 70% of the readers of Australian Women’s Weekly Puzzle Book, New Idea Jumbo Puzzler, Take 5 Pocket Puzzler and Woman’s Day Superpuzzler do not also read the associated primary magazine.

CORPORATES
ROY MORGAN LIMITED

Magazine readership now over 15.2 million following increase

Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to March 2019. A total of 15,245,000 Australians aged 14+ (74.1 per cent) now read magazines, whether in print or online. This is up 1.6 per cent (or 238,000) from a year ago. Readership of print magazines is just under 12.6 million Australians (61.2 per cent), unchanged from a year ago. Nine of Australia’s top 15 magazines grew their print readership over the past year, with five of the leading titles growing their readership by at least five per cent. ‘Women’s Weekly’ is Australia’s most widely-read paid magazine, after growing readership by 3.7 per cent to 1,536,000 in the year to March. However, the free ‘Coles Magazine’ remains the most widely-read print magazine, with an average readership of 4,840,000 per issue (up 10.8 per cent).

CORPORATES
ROY MORGAN LIMITED

Magazine readership continues to increase

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2018. A total of 15,189,000 Australians aged 14+ (74.2 per cent) now read magazines, whether in print or online either via the web or an app. This is up 1.2 per cent from a year ago. Readership of print magazines is just under 12.6 million Australians (61.5 per cent), up 0.2 per cent from a year ago. Nine of Australia’s top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. ‘Women’s Weekly’ is now Australia’s most widely-read paid magazine after growing readership by 5.1 per cent to 1,570,000 in 2018. However, the free ‘Coles Magazine’ remains the most widely-read print magazine, with an average readership of 4,806,000 per issue (up 15.8 per cent).

CORPORATES
ROY MORGAN LIMITED