MALE CONSUMERS – AUSTRALIA

Aussie men facing up to skincare

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 3.7 million Australian men aged 14+ purchased at least one skincare product in any given six months during the year to March 2016. While this equates to a much lower proportion (37.9 per cent) than women (83.7 per cent) who bought skincare products in the same period, it is still a sizeable market. The survey also shows that 26.8 per cent of Australian men purchase hand-and-body lotion in an average six months, ahead of facial moisturiser (21.5 per cent) and facial cleanser (17.8 per cent). Meanwhile, Nivea (17.9 per cent) is the most popular brand among Australian men, followed by L’Oreal (5.8 per cent) and Olay (5.0 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, L’OREAL AUSTRALIA PTY LTD, OLAY

Beer buddies: Australian men and the amber fluid

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that 38.1 per cent of Australians aged 18+ drink beer at least once in any given four-week period. The survey, which was carried out in the year to March 2016, also shows that 5.3 million Australian men (or 58.8 per cent of the adult male population) drank some kind of beer in an average four weeks, compared with 1.7 million women (18.2 per cent). Meanwhile, 47.6 per cent of men consumed standard beer during this period, and 37.1 per cent drank premium/imported beer. Full-strength beer (53.6 per cent) is far more popular than mid-strength (13.6 per cent) or low-alcohol (10.1 per cent). Carlton Draught is the most popular beer brand, consumed by 11.1 per cent of Australian men in an average seven-day period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The iron age: golf a retirement bonus for Aussie men

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Nov-15

A Roy Morgan Single Source survey has found that 5.4 per cent of Australian men aged +14 play golf regularly, while 9.8% per cent enjoy the occasional round of golf. The survey, which was carried out in the year to June 2015, also shows that 19 per cent of Australian men aged 35-44 play golf, with 14 per cent playing golf occasionally and only around five per cent doing so regularly. However, 10 per cent of men aged 65-74 play golf regularly, surpassing the rate of occasional play, while the proportion of men who play golf regularly declines only slightly after the age of 75.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Guardian and Chemmart keep customers satisfied

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Mar-15

A Roy Morgan Single Source survey has found that 10 million Australians aged 14+ made at least one purchase from a chemist/pharmacy in any given four-week period in the year to December 2014. Guardian Pharmacy took out the 2014 Roy Morgan Customer Satisfaction Award for Chemist/Pharmacy of the Year, with an overall customer satisfaction rating of 92 per cent. However, 94 per cent of male customers were satisfied with the service they received at Guardian pharmacies, compared with 91 per cent of female customers

CORPORATES
ROY MORGAN RESEARCH LIMITED, GUARDIAN CHEMISTS, CHEM MART PTY LTD, CHEMIST WAREHOUSE, SOUL PATTINSON, DISCOUNT DRUGSTORES PTY LTD

You don’t bring me flowers: a Valentine’s ballad

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-15

A Roy Morgan Single Source survey has found that fewer than 15 per cent of Australian men bought fresh flowers in an average three-month period in the year to December 2014. The survey also shows that in the first quarter of 2014, 17.1 per cent of Australian men reported buying fresh flowers at least once in the previous three months. Meanwhile, 31 per cent of men who are engaged or planning to marry buy fresh flowers in any given three months, compared with 18.2% of men who are married

CORPORATES
ROY MORGAN RESEARCH LIMITED

Subscription the prescription for Father’s Day

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Sep-14

A Roy Morgan Single Source survey has found that "National Geographic" is the most popular magazine among Australian men whose children under the age 18 still live at home. The latest readership data from Roy Morgan shows that 153,000 fathers read an average issue of this title in the year to June 2014. This was followed by "Better Homes and Gardens" (120,000) and "Men’s Health" (111,000)

CORPORATES
ROY MORGAN RESEARCH LIMITED