Original article by Darren Davidson
The Australian – Page: 19 : 19-Apr-17
New data shows that the inaugural AFL Women’s league prompted strong growth in TV advertising sales in March 2017 and boosted the audience share of the Seven Network. Metropolitan TV ad sales rose by 15.5 per cent year-on-year in March, while TV ad sales rose by 12.7 per cent overall compared with the same period in 2016. Meanwhile, Seven’s audience share rose from 37.5 per cent in March 2016 to 39.2 per cent, with AFLW matches consistently attracting high ratings.
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SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOX FOOTY CHANNEL, SMI MEDIA INCORPORATED, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED