MARKET SURVEYS – AUSTRALIA

Over 1.57 million Australians are now At Risk of ‘mortgage stress’, representing 30.3% of mortgage holders

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-23

New research from Roy Morgan shows that a record high 1,573,000 mortgage holders (30.3%) were ‘At Risk’ of ‘mortgage stress’ in the three months to September 2023; this is 7,000 higher than in August. The period encompassed three RBA meetings at which interest rates were left unchanged. The number of Australians ‘At Risk’ of mortgage stress has increased by 766,000 since May 2022, when the RBA began a cycle of interest rate increases. The number of mortgage holders considered ‘Extremely At Risk’ is now numbered at 1,043,000 (20.5%) which is significantly above the long-term average over the last 15 years of 15.3%. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year, including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

A staggering number of people believe they can justify shoplifting

roymorgansocial Leave a comment

Original article by Ash Cant
The New Daily – Page: Online : 27-Sep-23

Research from Monash University shows that many Australians believe that shoplifting is acceptable due to the cost-of-living crisis. Some 28 per cent of respondents are of the view that it is fine to take an item from a store without paying for it. However, 93 per cent of consumers aged 55+ said that shoplifting is not at all justifiable, compared with just 47 per cent of those aged 18-34. Meanwhile, 30 per cent of respondents believe it is fine to change the price tags on products. Major supermarket chains have ramped up their anti-theft measures in response to a spike in shoplifting.

CORPORATES
MONASH UNIVERSITY

Halloween hits sweet spot with Aussies – $490 million boost predicted

roymorgansocial Leave a comment

Original article by
Australian Retailers Association – Page: Online : 26-Sep-23

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that more than 5.3 million Australians will celebrate Halloween in 2023, an increase of 300,000 year-on-year. Those celebrating Halloween plan to do so in a variety of ways, such as attending or hosting a Halloween-themed party, decorating their homes, getting dressed up and going out, or staying home and welcoming trick or treaters. Total spending on Halloween is forecast to reach $490m, up 14 per cent on 2022; average spending per person is forecast to rise 8.1% to $93. ARA CEO Paul Zahra says the increased spend this year in the face of cost-of-living pressures demonstrates the growing popularity of Halloween in Australia, particularly for adults.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

1.43 million Australians At Risk of mortgage stress in June 2023, representing 28.7% of mortgage holders

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jul-23

New research from Roy Morgan shows that an estimated 1.43 million mortgage holders (28.7%) were ‘At Risk’ of ‘mortgage stress’ in the three months to June 2023. This period encompassed two interest rate increases of 0.25%, taking official interest rates to 4.1% in June. This is the equal highest number of mortgage holders considered ‘At Risk’ of mortgage stress for more than 15 years, since there were 1.46 million ‘At Risk’ in May 2008. The number of Australians who are ‘At Risk’ of mortgage stress has increased by 539,000 over the last year. However, the overall number of Australians in mortgage stress remains below the high reached during the Global Financial Crisis in early 2008 of 35.6% (1,455,000 mortgage holders). Meanwhile, the number of mortgage holders considered to be ‘Extremely At Risk’ has increased to 943,000 (19.6%) in the three months to June, which is significantly above the long-term average over the last 15 years of 15.4%. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

Mortgage stress increases to its highest since August 2008 with 27.8% of mortgage holders now At Risk

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Jun-23

New research from Roy Morgan shows that an estimated 1.38 million mortgage holders (27.8%) were ‘At Risk’ of ‘mortgage stress’ in the three months to April 2023. This period encompassed two interest rate increases of 0.25%, taking official interest rates to 3.6% in April. This is the highest number of mortgage holders considered ‘At Risk’ since August 2008, when more than 1.4 million were ‘At Risk’. The proportion of mortgage holders considered ‘At Risk’ of mortgage stress is now the highest since October 2011 (28.3%). The number of Australians who are ‘At Risk’ of mortgage stress has increased by 529,000 over the last year. However, despite the sharp increase in the level of mortgage stress during the last year the overall number remains below the high reached during the Global Financial Crisis in early 2009 of 35.6% (1,455,000 mortgage holders). Meanwhile, the number of mortgage holders considered to be ‘Extremely At Risk’ has increased to 881,000 (18.5%), which is significantly above the long-term average over the last 15 years of 661,000 (15.9%). These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

Australian farmers are twice as likely to use agribusiness brands they trust

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-23

A special Roy Morgan Agribusiness Survey of Australian farmers looking at trust and distrust in Australia’s agricultural sector shows that farmers who trust a particular agribusiness brand are 127% more likely to have used that brand in the past 12 months. These findings show a direct correlation between trust and brand use – those who trust a brand are much more likely to use them, and to use them regularly, while the reverse is true for those who distrust brands. The research also found that the top reason farmers trust agribusiness brands is a ‘strong customer relationship’, followed by ‘good customer service’ and a ‘good track record, indicating that relationship building in agribusiness is paramount in driving trust and gaining repeat business from farmers. Elders was the most trusted agribusiness brand by Australian farmers in 2022, while NAB emerged as the most trusted bank for agribusiness. The Roy Morgan Farmer Agribusiness Brand Trust Survey results are based on 1,230 interviews with Australian farmers aged 18 and over, conducted during June and July 2022.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Almost three-quarters of dating app users subjected to online sexual violence, study finds

roymorgansocial Leave a comment

Original article by Tobias Jurss-Lewis
abc.net.au – Page: Online : 5-Oct-22

Research undertaken by Roy Morgan on behalf of the Australian Institute of Criminology shows that 72.3 per cent of dating app users have been subjected to online sexual violence in the past five years. One in three users had been subjected to in-person sexual violence perpetrated by someone they had met on a dating app or website; this includes being physically or verbally pressured into performing unwanted sexual acts or having their drink spiked. The study, which surveyed 9,987 Australians aged 18+ who used dating apps, found that two-thirds reported being sexually harassed and almost half had been sent an unwanted explicit picture or video.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN INSTITUTE OF CRIMINOLOGY

Small super funds return a higher level of satisfaction for investors

roymorgansocial Leave a comment

Original article by Aleks Vickovich
The Australian Financial Review – Page: 17 : 17-May-21

Research by CoreData shows that superannuation funds with assets of less than $20bn outperform their larger peers in terms of customer satisfaction. Smaller funds received an overall score of 63 among members who have retired and a score of 53.2 with regard to preparedness for retirement. In contrast, large super funds received a rating of 57.7 among retirees and just 46.9 among pre-retirees. The survey of more than 4,000 respondents has coincided with a regulatory push for smaller super funds to merge.

CORPORATES
COREDATA PTY LTD

Business brakes on green reforms

roymorgansocial Leave a comment

Original article by Ben Packham
The Australian – Page: 1 & 4 : 6-Apr-21

Deloitte’s survey of global CEOs has found that 54 per cent of Australian firms had to downgrade sustainability initiatives during the COVID-19 pandemic, compared to 65 per cent of global respondents. Thirty two per cent of Australian CEOs reported that they intend to speed up sustainability initiatives in the next year, compared to 23 per cent of their global counterparts. Around 44 per cent of Australian CEOs stated that their environmental performance is aimed at meeting customer expectations, while 57 per cent view employee morale as a "key driver" of environmental policies.

CORPORATES
DELOITTE TOUCHE TOHMATSU LIMITED

Google threat lifts support for new code

roymorgansocial Leave a comment

Original article by John Davidson
The Australian Financial Review – Page: 17 : 9-Feb-21

Consumer research company Pureprofile asked over 1,000 Australians their views on the federal government’s proposed media bargaining code and the operation of online platforms. The code would force Facebook and Google into binding arbitration if they cannot come to an agreement with media companies over payment for the use of their news content. On the question of whether Google’s threat to shut down its search engine in Australia if the code goes ahead made them more or less likely to support the code, 34 per cent of respondents stated it would make them more likely. Pureprofile CEO Martin Filz claims that Google has "underestimated the backlash against Big Tech".

CORPORATES
FACEBOOK INCORPORATED,GOOGLE INCORPORATED,PUREPROFILE LIMITED – ASX PPL