MARKETING – AUSTRALIA

Optus could say Yes to name change

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Original article by David Ramli, John Stensholt
The Australian Financial Review – Page: 15 & 20 : 8-Mar-16

Australian telco Optus has used market research and focus groups to determine whether consumers would embrace a move to rebrand itself under the "Yes" banner. Optus has been actively securing trademarks using the Yes theme, although the cost of rebranding is seen as one of the problems associated with adopting its long-running tagline as its corporate name. Meanwhile, Optus is planning a major marketing drive ahead of launching its exclusive English Premier League coverage.

CORPORATES
SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, VODAFONE HUTCHISON AUSTRALIA PTY LTD, FETCHTV PTY LTD, CRICKET AUSTRALIA, SINGAPORE TELECOMMUNICATIONS LIMITED, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD

Yellow Pages has 10 years left in print: Sensis CEO

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Original article by Paul McIntyre
The Australian Financial Review – Page: 29 : 17-Aug-15

John Allan, the CEO of Sensis, believes The Yellow Pages will continue to be commercially viable at least for another 10 years. Sensis is in the process of being transformed into a digital marketing hub for small and medium-sized businesses. Allan revealed that more than half of Sensis’s revenue was generated from digital activities although he declined to disclose the group’s revenue.

CORPORATES
SENSIS PTY LTD, GOOGLE INCORPORATED, REA GROUP LIMITED – ASX REA, STW COMMUNICATIONS GROUP LIMITED – ASX SGN, TELSTRA CORPORATION LIMITED – ASX TLS, OGILVY AUSTRALIA

Tech Mpire digital ad firm soaring two weeks after listing

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Original article by Yolanda Redrup
The Australian Financial Review – Page: 23 : 21-Jul-15

Australian-listed Tech Mpire has made a profit of $A2.9m for June 2015, and a $A9.04m profit for the first half of the calendar year. The digital performance-based advertising group debuted on the sharemarket earlier in July, following a $A6m IPO, and currently boasts about 100 clients. Founder Zhenya Tsvetnenko says the company’s business model means it has a high client retention rate.

CORPORATES
TECH MPIRE LIMITED – ASX TMP, DIGITALBTC, GOOGLE INCORPORATED

Wine buyers splash out

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Original article by Simon Evans
The Australian Financial Review – Page: 15 : 17-Jul-15

Liquor retailers have reported a strong rise in sales of Treasury Wine Estates’ more upmarket wine brands in response to a limited offer in which they can buy a $A3,000 wine cabinet for just $A1,199. Consumers who spend at least $A500 on wine brands such as Penfolds, Wolf Blass and Wynns Coonawarra can buy the wine cabinet at the heavily discounted price in July and August 2015. A smaller wine cabinet is also available at a deep discount to people who spend at least $A180 on wine.

CORPORATES
TREASURY WINE ESTATES LIMITED – ASX TWE, PENFOLDS WINES PTY LTD, WOLF BLASS WINES PTY LTD, WYNNS COONAWARRA ESTATE PTY LTD, DAN MURPHY’S, WOOLWORTHS LIMITED – ASX WOW, BOCCACCIO CELLARS PTY LTD, WINE AUSTRALIA PTY LTD

Alibaba pairs with Tourism Australia to attract travellers

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Original article by Angus Grigg
The Australian Financial Review – Page: 3 : 1-Jul-15

Tourism Australia has secured a three-year marketing deal with Alitrip, a travel software app that was launched by Chinese ecommerce group Alibaba in 2010. Tourism Australia and Alitrip will jointly promote Australia as a travel destination for independent travellers in China. Australia recorded 18 per cent growth in tourists from China in 2014, to a new high of 840,000.

CORPORATES
TOURISM AUSTRALIA PTY LTD, ALITRIP, ALIBABA GROUP HOLDING LIMITED, CHINA EASTERN AIRLINES CORPORATION LIMITED, SINGAPORE AIRLINES LIMITED, JD.COM INCORPORATED, TREASURY WINE ESTATES LIMITED – ASX TWE, THE A2 MILK COMPANY LIMITED – ASX A2M, PENFOLDS WINES PTY LTD, WOLF BLASS WINES PTY LTD, IRESEARCH

Tabcorp to revive ‘staid’ Keno brand

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Original article by John Stensholt
The Australian Financial Review – Page: 19 : 15-Jun-15

Australian-listed Tabcorp hopes a rebranding of Keno will revive interest in the lottery-style game and attract more players. The rebranding will be backed by a cross-media marketing campaign, featuring TV, radio and outdoor advertising. The marketing campaign uses the theme "let’s play!", and Tabcorp aims to attract younger people to Keno and get people to play the game more often.

CORPORATES
TABCORP HOLDINGS LIMITED – ASX TAH

Trademark row risks Vodafone’s plans

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Original article by David Ramli
The Australian Financial Review – Page: 23 : 28-May-15

Australian telcos Vodafone and Telstra are embroiled in an intellectual property dispute. UK-based Vodafone Group sought a trademark to use the phrase "Ready Business" in Australia, as it is used to promote its range of business products in other markets. However, Telstra has argued that it is too similar to its own "Ready for Business" trademark, which it uses to promote its Digital Office Technology products.

CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE HUTCHISON AUSTRALIA PTY LTD, VODAFONE AUSTRALIA LIMITED, VODAFONE GROUP PLC, DAVIES COLLISON CAVE, BANKI HADDOCK FIORA

Myer shifts focus to ‘find wonderful’

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Original article by Sue Mitchell
The Australian Financial Review – Page: 18 : 27-Oct-14

Department store chain Myer will use the tagline "find wonderful" in its new marketing campaign, which has been developed by Clemenger BDO Melbourne. TV advertisements using the new slogan were launched on 26 October 2014, while the marketing campaign will also include internet, cinema and in-store advertising. The new marketing campaign is based on research into Myer’s customer base

CORPORATES
MYER HOLDINGS LIMITED – ASX MYR, CLEMENGER BBDO (MELBOURNE) PTY LTD, ALEX PERRY PTY LTD, ELLERY, APPAREL GROUP PTY LTD, UNIT 1 CREATIVE PTY LTD

Doctors seek drug ‘education’ ban

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Original article by Harriet Alexander
The Sydney Morning Herald – Page: 9 : 10-Oct-14

The No Advertising Please group has been set up by Queensland general practitioner (GP) Justin Coleman. Its aim is to persuade doctors to place a moratorium for 12 months on so-called educational visits by sales representatives of major pharmaceutical companies. In the six months to March 2014 the industry invested $A37m-plus in such promotions, and research shows that GPs are more likely to prescribe drugs being marketed at the events. The 2014 congress of the Royal Australasian College of General Practitioners in Adelaide on 11 October will be the launch venue for the No Advertising Please campaign

CORPORATES
THE ROYAL AUSTRALIAN COLLEGE OF GENERAL PRACTITIONERS, MEDICINES AUSTRALIA INCORPORATED