Original article by Lara Sinclair
The Australian – Page: 22 : 14-Oct-14

Chris Savage, COO of Australian-listed advertising services group STW, says it is preparing for the increased use of Big Data by clients. Some 1,000 executives will receive training on the issue, while Iain Goode has been named business director for the Data Hub that will facilitate the education process. The Association for Data-Driven Marketing & Advertising has created the Data Hub for STW, and says it is unrivalled for size in the Australian industry. Also involved has been ex-Commonwealth Bank of Australia chief marketing officer Andy Lark

CORPORATES
STW COMMUNICATIONS GROUP LIMITED – ASX SGN, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, XERO LIMITED – ASX XRO, ASSOCIATION FOR DATA-DRIVEN MARKETING AND ADVERTISING LIMITED, OGILVY PUBLIC RELATIONS PTY LTD, J WALTER THOMPSON AUSTRALIA PTY LTD, MINDSHARE, M MEDIA GROUP PTY LTD