MARKETING RESEARCH – AUSTRALIA

It’s official: Social media is ubiquitous among 14-15 year old Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-25

New data from Roy Morgan shows that 624,000 Australian children aged 14 and 15 use at least one social media platform in an average four weeks. The research shows exceptionally high reach across the major platforms, with YouTube (95%), Snapchat (87%), Facebook (81%) and Instagram (78%) the most widely used among the 14-15 age group. Significant proportions also use Reddit (70%), TikTok (59%) and X/Twitter (41%), while Twitch (12%) and Threads (9%) remain more niche platforms. The findings come at a pivotal moment, as legislation which comes into force on 10 December aims to ban or significantly restrict social media access for children under the age of 16. With almost all (99.96%) 14-15-year-olds using at least one platform, the potential impact on young Australians, parents, educators and digital providers will be substantial.

CORPORATES
ROY MORGAN LIMITED, YOUTUBE INCORPORATED, SNAPCHAT INCORPORATED, FACEBOOK, INSTAGRAM LLC, REDDIT, TIKTOK, X CORPORATION, TWITCH, THREADS

Bunnings is Australia’s most trusted brand, banking industry moves into Net Trust and Temu is most distrusted online retailer

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-25

Bunnings is the most trusted brand in the 12 months to September 2025, making it the eighth consecutive quarterly victory for the hardware retailer stretching back to late 2023. This is according to the latest Roy Morgan Single Source (Australia) Risk Monitor, with the top four places being unchanged for the fourth consecutive quarter, with discount supermarket Aldi in second, discount department store Kmart in third, and technology and consumer products firm Apple in fourth position. The banks improved their trust rankings, now with five of the top 20 most trusted brands, while supermarket chains Woolworths and Coles were Australia’s two most distrusted brands for a fourth straight quarter, and Temu is rated as Australia’s most distrusted online retailer.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, APPLE PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, TEMU

Australians have 209 million days of annual leave due

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-25

New data from Roy Morgan shows that more than 9.7 million Australians in paid employment now have a combined 209 million days of annual leave acrued. This is up from 200 million days in September 2023; however, it is down slightly from the record high reached in March 2025 of 216 million days. A further 5.2 million Australians (34.7% of paid workers) have no annual leave due, up slightly from the 5.1 million (36.7%) without any annual leave two years ago. The average number of days of annual leave due per worker has remained virtually unchanged at 14 days over the last four years, but the overall total has increased as the workforce swelled. However, this steady ascent in the post-pandemic period has stalled this year as full-time employment has declined and been replaced by rising part-time employment.

CORPORATES
ROY MORGAN LIMITED

Ownership of Solar Energy Systems is on the rise

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-25

New data from Roy Morgan shows that 32% of Australian households (more than 3.3 million) now have some form of solar energy system, such as a solar hot water system, a solar heated swimming pool or rooftop solar panels with or without battery systems. These figures include 27% of households with solar panels and 5% with both solar panels and storage batteries. Western Australians are leading the way in solar panel ownership (37%) along with South Australian households (also 37%), followed by Queensland (33%). Households in these States are more likely to have solar panels than an average Australian household. Meawhile, households in South Australia and the Northern Territory (Darwin and Alice Springs) have a higher take-up of solar batteries (9% and 7% of households, respectively) compared to the national average (5%). While ownership of solar power storage batteries is at a much lower rate compared to solar panels, the federal government’s Cheaper Home Batteries Program is set to boost the future take-up of storage batteries nationwide.

CORPORATES
ROY MORGAN LIMITED

Trust in banking and finance industries – including all big four banks – increases significantly over the last 12 months

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-25

Roy Morgan measures trust and distrust across 27 industries and over 200 key Australian brands on an ongoing basis. A special deep dive into trust and distrust in the banking and finance industry shows a remarkable recovery in levels of trust and a reduction in distrust for the industry over the last 12 months. The Banking industry itself is now the 14th most trusted industry in Australia, up 10 spots from a year ago, lifted higher by rising trust and decreasing distrust in the big four banks. In addition, the Insurance industry is up five spots and is now the 12th most trusted industry. The Payments, Cards and Loans industry is up three places to 7th and the Superannuation and Wealth Management industry is up three positions to 6th overall. These four industries have improved more than any other sectors over the last 12 months.

CORPORATES
ROY MORGAN LIMITED

Australia’s Most Trusted and Distrusted Brands + The Retail Landscape – Webinar Invitation

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-25

Join Roy Morgan CEO Michele Levine at 11:00am on 28 November to discover Australia’s most Trusted and Distrusted brands; how traditional retail brands are being impacted by Temu, Shein, and AliExpress; how the dramatic shift to low prices is affecting discount department stores like Kmart and Big W; whether Amazon has finally become the digital category killer, impacting Myer, JB Hi-Fi and Harvey Norman; whether Coles and Woolworths are finally showing real signs of reputational recovery; and whether the retail sector seeing a rise in distrust amid all the upheaval. Register now and we will send you a link immediately prior to the start of the webinar.

CORPORATES
ROY MORGAN LIMITED

Over one-in-three Australian credit card holders rely on credit to make ends meet

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Nov-25

New research from Roy Morgan’s Single Source shows that the median annual personal income of Australian credit card holders is over $20,000 higher than non-credit card holders. Nevertheless, 36% of credit card holders leave part of their credit card debt unpaid at the end of each month; this equates to an estimated 2,440,000 Australians, or 11% of the adult population. Among the 2.44 million Australians who do not pay off their credit card each month, the median amount owed is $1,037. Those with greater ongoing living expenses tend to owe more, with more owed by mortgage payers ($1,342) and renters ($911) than by those owning their home outright ($787). Not only do credit card holders who have greater ongoing living expenses leave larger amounts unpaid on their credit card each month, but they are also more likely to have accessed buy-now, pay-later services in an average four weeks.

CORPORATES
ROY MORGAN LIMITED

Online retailers are leading Australia’s low-price perception shift, with cheap becoming even cheaper

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Nov-25

Research from Roy Morgan shows that global online retailers are reshaping Australians’ perceptions of value, with "cheap" becoming even cheaper as most traditional discount stores lose their hold on price perception. Kmart and Big W continue to lead on low-price perception, with 58% and 45% of Australians respectively associating these brands with the statement "has low prices". However, over the past five years most traditional discount retailers have seen declines in this measure, while Amazon, Temu and Shein have recorded notable gains. Temu’s "low price" association has risen from 34% to 41% (+7% points) since October 2024, surpassing The Reject Shop. Shein has risen from 23% to 27% (+4% points) during the same period, and is now sitting on par with Bunnings and Target. The Reject Shop’s recent acquisition by Canadian retailer Dollarama is set to inject new competition into this segment. However, Dollarama will be entering a far more competitive environment than The Reject Shop has competed in, with online players now firmly reshaping what Australians perceive as "cheap".

CORPORATES
ROY MORGAN LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, AMAZON.COM INCORPORATED, TEMU, SHEIN, THE REJECT SHOP LIMITED, TARGET AUSTRALIA PTY LTD, BUNNINGS GROUP LIMITED, DOLLARAMA

Over 620,000 Problem Gamblers in Australia – and the majority are aged under 35

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-25

Roy Morgan’s analysis of gambling data shows that an estimated 622,000 Australians aged 18+ (2.9%) now fit the profile of ‘problem gamblers’; this is up 111,000 (+22%) from a year ago, and up 230,000 from two years ago. Some 1,610,000 Australians are now classified as ‘low risk gamblers’, which is down 149,000 (-8%) on a year ago, and 196,000 lower than two years ago. Meanwhile, the number of Australians who are now considered to be ‘moderate risk gamblers’ is down 17,000 (-1%) on a year ago, but up 180,000 compared to two years ago. The Problem Gambling Severity Index shows that a total of 3,492,000 Australians (16.2%) are either problem gamblers or at-risk gamblers. This detailed research into gambling in Australia is conducted on an ongoing basis around the nation, and is based on interviews with more than16,000 Australian adults every year (1,300+ each month).

CORPORATES
ROY MORGAN LIMITED

Australians report donating almost $8 billion to charity annually

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Data from Roy Morgan shows that 58% of Australians aged 14+ (an estimated 13.2 million people) donated an average of $594 to charity in the year to 30 June 2025, contributing approximately $7.9 billion in total. Donations have followed a steady upward trend since June 2015, with a few slight dips in recent periods over the last decade, including during the last year as cost-of-living concerns became prevalent, even as official inflation decelerated rapidly over the last two-and-a-half years. Over the last decade the average size of charitable donations made by Australians has grown significantly. In 2015-16 the average charitable donation per donor was $334; this increased by $166 (+50%) in the next five years to an average of $500 in 2020-21. Since the COVID-19 pandemic, the growth in the size of the average charitable donation has continued, but at a slower pace, up by $94 (+19%) over the last four years to $594 in 2024-25.

CORPORATES
ROY MORGAN LIMITED