MARKETING RESEARCH – AUSTRALIA

Has terrorism affected Australian tourism to Bali?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-16

Roy Morgan Research’s Holiday Tracker shows that in September 2002, some 147,000 Australians aged 14+ were planning to take their next holiday in Bali. This fell to just 42,000 in October 2002, following the first of the Bali bombings. By November 2002, the number of Australians intending to take their next holiday in Bali had bottomed out at 14,000. It was not until April 2004 that intention returned to pre-bombing levels (148,000). Meanwhile, 87,000 people were intending to take their next holiday in Bali in September 2005, which dropped to 70,000 in October following the second Bali bombing. Just 4,000 people intended to holiday in Bali in January 2006, but this had rebounded to 81,000 by March 2006.

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ROY MORGAN RESEARCH LIMITED

Young and old Aussies go crackers for biscuits

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-16

A Roy Morgan Single Source survey has found that 42.4 per cent of Australians aged 14+ reported eating at least one sweet biscuit in an average seven days in 2015, compared with 46.3 per cent in 2011. Consumption of savoury biscuits/crackers was relatively stable at 32.4 per cent (down from 33.1 per cent in 2011). The survey also shows that 51.6 per cent of Australians aged 65+ eat sweet biscuits in an average seven days, ahead of under-18s (46.5 per cent). In contrast, 36.3 per cent of under-18s and 36.2 per cent of over-65s eat savoury biscuits in an average seven days.

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ROY MORGAN RESEARCH LIMITED

Business Confidence jumps again in April – up 7.4pts to 123.1

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-16

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 7.4 points (or 6.4 per cent) to 123.1 in April 2016. Business confidence has now risen 12.5 points over the last three months, since a 2016 low of 110.6 in January. The rise in Business Confidence comes after more improvement on the Australian sharemarket in April, and as commodity prices rebounded in recent months following increased global stimulus. The level of business confidence in April is clearly positive for the economy overall and is now above the five-year average of 116.8. The strongest indicators in April relate to the upcoming year, with expectations of business performance over the next 12 months (+38.1) and whether the next 12 months will be a "good/bad time to invest" (+26.3).

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, STANDARD AND POOR’S ASX ALL ORDINARIES INDEX, AUSTRALIAN BUILDING AND CONSTRUCTION COMMISSION

ANZ-Roy Morgan Australian Consumer Confidence dips to 111.7

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Apr-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell 3.5 per cent to 111.7 in the week ended 24 April 2016, reversing the bounce in the previous week and falling back below its long run average. Consumers’ views towards their current personal finances fell by 3.3 per cent, although consumers’ views towards their future personal situation rose by 1.3 per cent. Roy Morgan Research executive chairman Gary Morgan says the fall in consumer confidence can be attributed to the economic uncertainty over the closure of Arrium and Electrolux, and continuing announcements of redundancies at several companies, and is also not surprising when one considers the pressures on the Australian economy – many of these issues are exacerbated by the Reserve Bank’s insistence on keeping interest rates much higher (currently at 2 per cent) than comparable commodity economies.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

Feeling fragrant: Australia’s perfume and aftershave buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Apr-16

A Roy Morgan Single Source survey has found that 1,509,000 Australians aged 14+ bought women’s perfume in an average four weeks during the year to December 2015, compared with 1,140,000 in 2013. Likewise, the number of Australians who purchased men’s aftershave/cologne increased from 1,192,000 in 2013 to 1,345,000 in 2015. The survey also shows that Australians who are married or in a de facto relationship are more likely than their single/unmarried counterparts to buy fragrance for the opposite gender.

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ROY MORGAN RESEARCH LIMITED

Foot traffic: shopping for men’s sports shoes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-16

A Roy Morgan Single Source survey has found that 791,000 Australians aged 14+ bought men’s sporting shoes in any given four-week period in the year to December 2015, compared with 728,000 in 2014. The survey also shows that 9.2 per cent of Australians bought buying men’s sporting footwear at Rebel Sport in an average four weeks in 2015, ahead of Rivers (8.1 per cent) and The Athlete’s Foot (6.3 per cent). Meanwhile, Australians spend an average of $A108 on men’s sporting footwear, but the average customer spend at The Athlete’s Foot is $A177, followed by Foot Locker ($A146).

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ROY MORGAN RESEARCH LIMITED, REBEL SPORT LIMITED, RIVERS (AUSTRALIA) PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, FOOT LOCKER AUSTRALIA INCORPORATED, NIKE AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, KMART AUSTRALIA LIMITED

Job security is great for principals, police, priests and (some) CEOs – but journalists, taxi drivers, scientists and (other) CEOs feel most unstable

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-16

Roy Morgan Research’s latest figures show that an estimated 11,522,000 Australians aged 14+ are currently employed. Over the three years to December 2015, 17 per cent of people in paid employment rated their job security as "very good" and six per cent rated it as "very poor". Meanwhile, 54 per cent of school principals agree their job security is "very good", as do 40 per cent of CEOs and Managing Directors, 36 per cent of police, and 29 per cent of ministers of religion. Jobs that employees are at least three times more likely than average to say have "very poor" security are Vocational Education Teachers (22 per cent), Journalists and Other Writers (21 per cent), and Database and Systems Administrators, and ICT Security Specialists (18 per cent).

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence Rebounds – up 3.8pts to 115.8

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Original article by Gary Morgan
Market Research Update – Page: Online : 19-Apr-16

The 3.8 points increase in Consumer Confidence to 115.8 today has been driven by improving sentiment towards the Australian economy, with 31% (up 3ppts) of Australians expecting "good times" for the Australian economy over the next 12 months and 34% (up 3ppts) of Australians expecting "good times" for the Australian economy over the next five years. In addition, a majority of Australians (53%, up 5ppts) say now is a "good time to buy" major household items. The increase is good news for the L-NP Government, however the latest Morgan Poll released yesterday shows the L-NP 50% (down 2.5%) cf. ALP 50% (up 2.5%) in mid-April and the Roy Morgan Government Confidence Rating has plunged to its lowest point since Malcolm Turnbull became Prime Minister – now at 99 (down 7pts). In addition, last week’s fall in the ABS unemployment rate sounds good but it is in fact misleading as the ABS consistently underestimates the real level of unemployment in the Australian economy – now at 11.0% (1,422,000) in March according to the latest Roy Morgan real unemployment estimates.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Bottled water consumption booming

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Apr-16

A Roy Morgan Single Source survey has found that 27.1 per cent of Australians aged 14+ (or 5.3 million people) drank bottled water in any given seven days during the year to December 2015. This compares with 4.9 per cent in 2014. The survey also shows that Mount Franklin is consumed by nearly 40 per cent of all bottled-water drinkers in an average seven days, ahead of Coles Natural Spring Water (14 per cent) and Pump Pure Water (12.8 per cent). Meanwhile, a greater proportion of Australian women (29.7 per cent) than men (24.5 per cent) drink bottled water in an average seven days, while Australians under the age of 50 are markedly more likely than older Australians to drink bottled water.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MOUNT FRANKLIN NATURAL, COLES GROUP LIMITED, PUMP PURE WATER, SA DES EAUX MINERALES D’EVIAN, COOL RIDGE, FIJI WATER, PEATS RIDGE WATER PTY LTD

LinkedIn pips Seek on total website visitor numbers, but job-seekers are yet to get networking

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Apr-16

A Roy Morgan Single Source survey has found that 3,332,000 Australians aged 14+ (17 per cent) visited the LinkedIn website in an average four weeks in the year to December 2015 (up 60 per cent compared with 2012). Meanwhile, 3,197,000 visited Seek (up 28 per cent). Just over a million Australians visit both websites within the same four-week period, leaving each with over two million exclusive visitors. The survey also shows that 23 per cent of satisfied workers visit LinkedIn in an average month, while 17 per cent of them visit Seek. However, 36 per cent of dissatisfied workers visit Seek and 27 per cent visit LinkedIn.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LINKEDIN LIMITED, SEEK LIMITED – ASX SEK, INDEED INCORPORATED, CAREERONE PTY LTD, MYCAREER.COM.AU, ADZUNA AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ