MARKETING RESEARCH – AUSTRALIA

Black Friday sales tipped to buck Christmas slowdown trend

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Nov-23

Research by the Australian Retailers Association in partnership with Roy Morgan reveals that shoppers are tipped to spend $6.36bn across the four-day Black Friday/Cyber Monday weekend (November 24-27); this is up 3.0% from last year. It is expected that many Australian shoppers will use the sales extravaganza to purchase gifts for Christmas. Broader pre-Christmas spending in 2023 is tipped to edge in line with last year’s results as shoppers increasingly tighten their budgets in the wake of the cost-of-living crisis. Provisional forecasts by the ARA and Roy Morgan suggest that $66.8bn will be spent in the November to December 24 Christmas trading period – broadly in line with last year (up slightly by 0.1% or $74,000).

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Melbourne Institute & Roy Morgan – Taking The Pulse of the Nation: Financial pressures are seen widely as the key barrier to getting a university education

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Nov-23

Taking the Pulse of the Nation survey data collected in June 2023 asked respondents why they believe that people of a similar background to themselves in their 20s and 30s might not pursue a university education. Respondents could choose multiple responses from a set of 16 reasons that can be broadly categorised as financial barriers, personal barriers, and social barriers. The survey found that Australian-born residents are more likely than residents born overseas to believe that financial barriers prevent people from getting a university education. This is despite the fact that Australian-born residents are more likely to be eligible for financial help to support them while they study. The data also reveals that a similar number of both university-educated people and those who have never entered the higher education system believe that financial barriers are putting university out of the reach of young people in Australia. To view all Melbourne Institute – Roy Morgan Taking The Pulse of the Nation Reports visit the TTPN website portal: https://melbourneinstitute.unimelb.edu.au/data/ttpn.

CORPORATES
ROY MORGAN LIMITED, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH

Parties and pumpkins take centre stage for Halloween

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-23

Once considered a children’s event, Halloween is evolving into a beloved Aussie tradition for adults. Research from the Australian Retailers Association in partnership with Roy Morgan shows that 1.3 million Australians will hold or attend Halloween parties without children in 2023. The data underscores Halloween’s multifaceted appeal as both a family-focused occasion and an event for adults. The age group most likely to host or attend Halloween parties are those aged 18-35, with 16% planning to do so. It comes as popularity for Halloween products continues to surge, seeing sales upticks of 25 per cent each year over the past five years – crowning Halloween as the fastest-growing event on the retail calendar. Home decorations remain the most popular Halloween-specific purchase, growing 14 per cent year on year, while supermarkets are set to sell more than one million kilograms of pumpkins for the Halloween rush. Australians are forecast to spend $490m on Halloween in 2023, which is 14 per cent higher than in 2022.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Bendigo Bank is the most trusted agribusiness bank among Australian farmers, followed by NAB and CBA

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Oct-23

A special Roy Morgan Agribusiness Brand Trust Survey of Australian farmers looking at trust and distrust in the nation’s agricultural sector shows that Bendigo Bank is the most trusted agribusiness bank in 2023. Farmers commended Bendigo Bank for its community support, long-term relationships with farmers, the provision of reliable customer service, and for providing solutions locally. The next most trusted banks in the agribusiness sector were National Australia Bank and the Commonwealth Bank. The higher Net Trust Score for Bendigo Bank was largely driven by higher trust among sheep farmers; however, dairy farmers ranked CBA as the most trusted bank. Differences were also evident among beef, horticulture and other livestock farmers. The findings of the Roy Morgan Farmer Agribusiness Brand Trust Survey Report are based on 1,002 in-depth interviews with Australian farmers conducted during July 2023.

CORPORATES
ROY MORGAN LIMITED

Australians are increasingly approaching other companies before renewing their household insurance

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Market Research Update – Page: Online : 4-Oct-23

New data from Roy Morgan reveals that fewer Australians are renewing their household insurance without approaching other companies, due to increasing cost of living pressures. In the year to June 2023 only 66.1% of the 29 million household insurance policies were renewed without even approaching another company, down from 66.5% in the year to June 2022 and 67.2% in the year to June 2021. Over a fifth of household insurance policies, 23.2%, were renewed after approaching other companies, up 1.1% points from a year ago, while there is also an increasing market for new entrants to the market with 4.3% of household insurance policies taken out for the first time, up 0.4% points from two years ago. These are some of the latest findings from Roy Morgan’s Single Source insurance data derived from in-depth personal interviews conducted with over 60,000 Australians per annum.

CORPORATES
ROY MORGAN LIMITED

INSURANCE POLICIES – AUSTRALIA]

Melbourne Storm is again the most widely supported club in the NRL in 2023 while Parramatta is on top in Sydney

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Sep-23

The Melbourne Storm has topped the annual Roy Morgan NRL supporter ladder for a third year in a row, with 1,197,000 supporters in 2023, an increase of 34,000 (+2.9%) on a year ago. The Brisbane Broncos are in second place with 1,150,000 supporters, up 94,000 (+8.9%) in a year. Support for NRL clubs has grown significantly compared to the pre-pandemic period despite the upheavals of the last three years, and 14 of the 16 continuing clubs have increased their support compared to 2022. New club the Dolphins played their first NRL game in March 2023 and already have attracted the support of 232,000 Australians, to be the third most popular Queensland club. Meanwhile, 7.2 million Australians (33.5%) now support an NRL team, up 11.7% on a year ago. In addition, some 6.8 million Australians (31.4%) now watch the NRL on TV, up 674,000 (+11%) on a year ago.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, DOLPHINS RUGBY LEAGUE CLUB

Roy Morgan unveils Annual Customer Satisfaction Award winners for 2022 across all categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-23

Roy Morgan has announced the winners of its annual Customer Satisfaction Awards for Australia. The awards recognise outstanding levels of customer satisfaction, as judged by more than 60,000 consumers via the Roy Morgan Single Source survey. The award categories cover sectors such as banking, insurance, superannuation, automotive, retail, telecommunications and utilities. Of the 40 award winners this year, 19 are repeat winners backing up from a victory a year ago. There are also 21 new winners, including first-time winners Vaya, Skoda, Zambrero and CommInsure, while former winners such as Virgin Australia, Red Energy and Chemist Warehouse have returned to the winner’s circle. Roy Morgan CEO Michele Levine says the Annual Customer Satisfaction Awards are the gold standard in identifying those companies and brands that stay ahead of the pack by knowing what their customers want and delivering it consistently.

CORPORATES
ROY MORGAN LIMITED

First time winner Vaya wins the Best of the Best Award for Customer Satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-23

Mobile phone service provider Vaya has won the Roy Morgan Customer Satisfaction ‘Best of the Best’ Award for the first time, just ahead of supermarket chain Aldi and liquor store chain Dan Murphy’s. The ‘Best of the Best’ award goes to the company that achieved the highest customer satisfaction of all 40 winners in the Annual Roy Morgan Customer Satisfaction Awards. Vaya is the first mobile phone service provider to win the prestigious award. The victory for Vaya was built on the back of eight straight monthly victories in the Mobile Phone Service Provider of the Year category from January to August 2022. Vaya had customer satisfaction of 96.3% in 2022 to beat Supermarket of the Year Aldi by the barest of margins.

CORPORATES
ROY MORGAN LIMITED, VAYA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, DAN MURPHY’S

Sydney Swans are the most widely supported AFL club ahead of Collingwood, Brisbane and West Coast

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Sep-23

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder with 1,344,000 supporters in 2023, an increase of 209,000 supporters (+18.4%) on a year ago. This is the largest increase for any AFL club over the last 12 months, and the Swans are still the only club with over one million supporters. The annual Roy Morgan AFL club supporters survey also shows that Collingwood is in second spot overall with 875,000 supporters, an increase of 169,000 (+23.9%) on a year ago; it is the largest increase of any Victoria-based club. A majority of 13 of the AFL’s 18 clubs experienced an increase in support over the last year. Meanwhile, more people than ever before – 9,625,000 – now express support for an AFL club, an increase of 681,000 (+7.6%) on a year ago, and up 2,276,000 (+31.0%) on four years ago in 2019, prior to the pandemic. In addition, there are 8,451,000 Australians who watched at least one AFL match on TV, up 706,000 (+9.1%) on a year ago and up by over one million (+13.9%) from 2019.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB

Super fund satisfaction drops to 65% in July 2023 – down 7% points from record high 18 months ago in January 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Aug-23

New data from Roy Morgan’s Superannuation Satisfaction Report shows an overall super fund satisfaction rating of 65% in July 2023. This compares with a record high of 72% in January 2022. However, satisfaction with super funds is still significantly higher than the long-term average of 58.1% from 2007-2023. Customer satisfaction for Industry Funds has fallen by 7.4% points since January 2022, to 66.8%, while satisfaction with retail funds is down 7.3% points to 59.6%. Customer satisfaction for Public Sector Funds has in turn declined by 7.9% points to 71.2%; this the largest decline for any of the super fund categories, and the lowest customer satisfaction for Public Sector Funds since September 2020. Satisfaction with Self-Managed Funds is down 5.6% points to 74.4%. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED