MARKETING RESEARCH – AUSTRALIA

Super fund satisfaction improves since low in July 2023 with strong performances from HESTA, Unisuper & CARE Super

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jan-24

New data from Roy Morgan’s Superannuation Satisfaction Report shows an overall super fund satisfaction rating of 65.9% in November 2023, an increase of 0.9% points from July (65.0%). However, satisfaction with super funds is still significantly higher than the long-term average of 58.2% from 2007-2023, and also higher than at any time prior to the pandemic years of 2021-22 when the measure was at record highs. Customer satisfaction for Industry Funds is down 1.4% points to 68.2% compared to a year ago, although this is the smallest decline of any of the four super fund categories. Customer satisfaction with Retail Funds has declined by 2.7% points to 58.9%, and this category continues to have clearly the lowest customer satisfaction of any of the four categories. Customer satisfaction for Public Sector Funds has in turn declined by 3.2% points from a year ago to 70.7% – the largest decline for any of the super fund categories. A standout performer over the past year has been Self-Managed Funds, which have increased their customer satisfaction by 1.9% points to 75.8% and clearly the highest customer satisfaction of any of the four super fund categories. This is the highest level of customer satisfaction for Self-Managed Funds since May 2022. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Australians have 200 million days of annual leave due

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Dec-23

New data from Roy Morgan shows that over 8.8 million Australians in paid employment now have 200 million days of annual leave due. A further 5.1 million workers in paid employment have no leave. The accrued annual leave of 200 million days is a record high and represents an increase of 15 million (+7.9%) on the 185 million days of accrued annual leave Australians had available in September 2021. Australians had around 150 million days of annual leave due when the pandemic began in March 2020. This figure increased rapidly during the pandemic years of 2020-2022 and is now over 30% higher than in early 2020. The average days of annual leave due increased from just over two weeks (12.3 days in March 2020) to nearly three weeks (14.1 days in September 2021). Over the last two years the average days of annual leave due per worker has remained virtually unchanged at 14.1 days, but the overall total has increased as the workforce has swelled significantly.

CORPORATES
ROY MORGAN LIMITED

Bunnings overtakes Coles as second most trusted brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Dec-23

Hardware store Bunnings has overtaken Coles as Australia’s second most trusted brand in the 12 months to September 2023. Bunnings was the most trusted brand in Australia in the pre-pandemic era, and was in top spot until May 2020 when overtaken by Woolworths, which has held first place ever since. The most trusted brands are still dominated by major retailers, with Woolworths Bunnings, Coles, ALDI and Kmart rounding out the top five. Meanwhile, telecommunications company Optus remains the most distrusted brand in Australia, even before the recent data outage in early November. Other familiar names near the top of the most distrusted brands include social media giant Facebook/Meta, embattled airline Qantas, private health insurer Medibank and retail giant Harvey Norman.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, BUNNINGS GROUP LIMITED, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, META PLATFORMS INCORPORATED, FACEBOOK, QANTAS AIRWAYS LIMITED – ASX QAN, MEDIBANK PRIVATE LIMITED – ASX MPL, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

There were nearly two million extra vehicle insurance policies in 2023

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Dec-23

New data from Roy Morgan shows that there were 33.7 million vehicle insurance policies across Australia in October 2023, compared with 32.1 million in October 2022. The year-on-year increase of 1.6 million follows the substantial rise in Australia’s population after the winding down of COVID-19 restrictions, which contributed to an increasing number of registered motor vehicles on the nation’s roads. The research also shows that cost-of-living pressures are prompting more Australian to look for the best vehicle insurance deals; some 7.7% of vehicle insurance policies were switched to another company in the year to October, while 25.9% were renewed after approaching another company. These are some of the latest findings from Roy Morgan’s Single Source insurance data, derived from in-depth personal interviews conducted with over 60,000 Australians per annum.

CORPORATES
ROY MORGAN LIMITED

Virgin Australia, Toyota and Fortescue Metals are Most Trusted Brands in Key Industries for 2023

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Nov-23

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for 2023 in the mining and petroleum, automotive, utilities, food and beverage, and travel and tourism industries. Fortescue Metals Group is the most trusted brand among a field of over 20 of the most prominent mining and petroleum companies; it was the sole entrant in the category to emerge with a positive net trust rating in the 12 months to June 2023. Toyota has topped the industry rankings as the most trusted brand in automotive since Roy Morgan began interviewing Australians about trust and distrust in 2018. The hotly contested utilities category has been won by Perth-based Synergy; it overtook Melbourne-based Red Energy, who were the ‘Most Trusted Utility Brand’ since Roy Morgan began surveying on trust and distrust five years ago. In the Food & Beverage category Cadbury has emerged as the most trusted brand for the second year ahead of more than 80 rival brands. Virgin Australia emerged as the only trusted brand in the Travel & Tourism sector for 2023, taking the title of ‘Most Trusted Travel & Tourism Brand’ from rival Qantas.

CORPORATES
ROY MORGAN LIMITED, FORTESCUE METALS GROUP LIMITED – ASX FMG, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, SYNERGY, RED ENERGY PTY LTD, CADBURY AUSTRALIA LIMITED, VIRGIN AUSTRALIA HOLDINGS LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN

Bunnings, Kmart and Samsung are Most Trusted Brands in Retail and Consumer Products for 2023

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Nov-23

Roy Morgan has presented the annul Roy Morgan Trusted Brand Awards for 2023 in the retail and consumer products industries. Hardware brand Bunnings has had a second consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart, also repeating its success of a year earlier. South Korea-based multinational Samsung has recorded its second straight victory in the ‘Most Trusted Consumer Products Brand’ category, while Apple is the ‘Most Trusted Technology Brand’ for a second consecutive year. Australia’s largest supermarket chain Woolworths has triumphed once again as the ‘Most Trusted Supermarket Brand’ as well as the ‘Best of the Best’ Most Trusted Brand in Australia for 2023.

CORPORATES
ROY MORGAN LIMITED

Black Friday sales tipped to buck Christmas slowdown trend

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Nov-23

Research by the Australian Retailers Association in partnership with Roy Morgan reveals that shoppers are tipped to spend $6.36bn across the four-day Black Friday/Cyber Monday weekend (November 24-27); this is up 3.0% from last year. It is expected that many Australian shoppers will use the sales extravaganza to purchase gifts for Christmas. Broader pre-Christmas spending in 2023 is tipped to edge in line with last year’s results as shoppers increasingly tighten their budgets in the wake of the cost-of-living crisis. Provisional forecasts by the ARA and Roy Morgan suggest that $66.8bn will be spent in the November to December 24 Christmas trading period – broadly in line with last year (up slightly by 0.1% or $74,000).

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Melbourne Institute & Roy Morgan – Taking The Pulse of the Nation: Financial pressures are seen widely as the key barrier to getting a university education

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Nov-23

Taking the Pulse of the Nation survey data collected in June 2023 asked respondents why they believe that people of a similar background to themselves in their 20s and 30s might not pursue a university education. Respondents could choose multiple responses from a set of 16 reasons that can be broadly categorised as financial barriers, personal barriers, and social barriers. The survey found that Australian-born residents are more likely than residents born overseas to believe that financial barriers prevent people from getting a university education. This is despite the fact that Australian-born residents are more likely to be eligible for financial help to support them while they study. The data also reveals that a similar number of both university-educated people and those who have never entered the higher education system believe that financial barriers are putting university out of the reach of young people in Australia. To view all Melbourne Institute – Roy Morgan Taking The Pulse of the Nation Reports visit the TTPN website portal: https://melbourneinstitute.unimelb.edu.au/data/ttpn.

CORPORATES
ROY MORGAN LIMITED, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH

Parties and pumpkins take centre stage for Halloween

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-23

Once considered a children’s event, Halloween is evolving into a beloved Aussie tradition for adults. Research from the Australian Retailers Association in partnership with Roy Morgan shows that 1.3 million Australians will hold or attend Halloween parties without children in 2023. The data underscores Halloween’s multifaceted appeal as both a family-focused occasion and an event for adults. The age group most likely to host or attend Halloween parties are those aged 18-35, with 16% planning to do so. It comes as popularity for Halloween products continues to surge, seeing sales upticks of 25 per cent each year over the past five years – crowning Halloween as the fastest-growing event on the retail calendar. Home decorations remain the most popular Halloween-specific purchase, growing 14 per cent year on year, while supermarkets are set to sell more than one million kilograms of pumpkins for the Halloween rush. Australians are forecast to spend $490m on Halloween in 2023, which is 14 per cent higher than in 2022.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Bendigo Bank is the most trusted agribusiness bank among Australian farmers, followed by NAB and CBA

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Oct-23

A special Roy Morgan Agribusiness Brand Trust Survey of Australian farmers looking at trust and distrust in the nation’s agricultural sector shows that Bendigo Bank is the most trusted agribusiness bank in 2023. Farmers commended Bendigo Bank for its community support, long-term relationships with farmers, the provision of reliable customer service, and for providing solutions locally. The next most trusted banks in the agribusiness sector were National Australia Bank and the Commonwealth Bank. The higher Net Trust Score for Bendigo Bank was largely driven by higher trust among sheep farmers; however, dairy farmers ranked CBA as the most trusted bank. Differences were also evident among beef, horticulture and other livestock farmers. The findings of the Roy Morgan Farmer Agribusiness Brand Trust Survey Report are based on 1,002 in-depth interviews with Australian farmers conducted during July 2023.

CORPORATES
ROY MORGAN LIMITED