MARKETING RESEARCH – AUSTRALIA

Green, gold and going gangbusters: Aussie-made products surge in popularity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that 89.2 per cent of Australians aged 14+ said they would be more likely to buy products made in Australia. This compares with 85.6 per cent in 2013. The survey also shows that 51.5 per cent of consumers say they would be more likely to buy goods made in Canada (up from 42.6 per cent in 2013), Sweden (44.1 per cent, up from 36.3 per cent) and France (40.9 per cent, up from 32.5 per cent). Roy Morgan Research CEO Michele Levine says that alongside our renewed enthusiasm for locally-made goods, Australians are becoming increasingly open to, and comfortable with, the idea of buying foreign-made products. She adds that online shopping has broadened our retail horizons, enabling us to purchase items made in all corners of the globe, while international retailers with a bricks-and-mortar presence in Australia have also boosted our perception of foreign-made products.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

ANZ-Roy Morgan Australian Consumer Confidence increases to 116.3 to start 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jan-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.8 per cent to 116.3 in the week ended 3 January 2016. This reverses the fall seen in the last survey conducted in mid-December, leaving confidence above its long run average (+3.2 per cent). Consumers’ views towards their current finances have risen by 6.4 per cent in the last week, leaving the sub-index at its strongest level in the history of the weekly survey (which started in October 2008). However, consumers’ views towards their financial situation in the next 12 months fell by 1.4 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Unemployment rises to 9.7% in December – Under-employment at record high

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jan-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 9.7 per cent in December 2015, compared with 9.2 per cent in November. The number of people in the workforce now totals 13,007,000 (up 106,000 since December 2014), and 11,751,000 Australians are employed (up 252,000 since December 2014). Meanwhile, the number of people who are under-employed has risen by 188,000 in the last 12 months, to a record 1,434,000 (11 per cent of the workforce). The official unemployment rate was 5.8 per cent in November 2015. Roy Morgan Research executive chairman Gary Morgan says the key point for Prime Minister Malcolm Turnbull and the Coalition Government as they contemplate when to hold the Federal Election is how to properly manage the Australian economy to ensure growth and provide jobs for the growing workforce. Changing industrial relations laws and work practices can only be effective if the "cash economy" is tackled at the same time – otherwise any efforts at IR reform will be of limited benefit as Government revenue increases will be negligible.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

More Australians going online first thing, but radio is still top breakfast media

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey has found that 73.1 per cent of Australians aged 14+ used one or more forms of media at breakfast time on an average weekday in the year to September 2015. The survey also shows that 18 per cent of Australians go online at breakfast, compared with 16.6 per cent a year and 8.2 per cent four years ago. However, 58.6 per cent of Australians still use one or more traditional morning media at breakfast time: 27.7 per cent listen to radio (down from 29.2 per cent a year ago), 24.0 per cent watch television (up from 22.8 per cent a year ago) and 16 per cent read newspapers (virtually unchanged over the past year).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Qantas and Singapore Airlines set flight path for customer satisfaction success

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey, which was carried out in the year to October 2015, has found that 7.6 million Australians aged 14+ fly on a domestic airline in an average four weeks. Meanwhile, 4.6 million Australians travel with an international airline and 1.9 million fly domestic business class. The October Roy Morgan Research Customer Satisfaction Awards shows that Qantas had a customer satisfaction rating of 84 per cent in the categories of Domestic Airline and Domestic Business Airline, ahead of Virgin Australia (82 per cent and 78 per cent respectively. Singapore Airlines (91 per cent) and Emirates (88 per cent) had the highest satisfaction ratings in the category of International Airline.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, SINGAPORE AIRLINES LIMITED, EMIRATES AIRLINES, AIR NEW ZEALAND LIMITED – ASX AIZ, THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED

Eviction, then litigation ramps up blueblood battle on Collins Street

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Original article by Sarah Danckert, Nick Lenaghan
The Australian Financial Review – Page: 3 : 22-Dec-15

The Supreme Court of Victoria’s Justice Clyde Croft has criticised Impact Investment Group’s actions in locking Roy Morgan Research out of its premises in Melbourne’s CBD. Justice Croft ruled that the market research firm must be allowed back into 401 Collins St, and said Impact’s actions were inappropriate given that the dispute between the parties was already the subject of court proceedings. Roy Morgan Research has withheld rent payments since September due to a dispute over work on the building’s lifts and the amount of time the work is expected to take.

CORPORATES
ROY MORGAN RESEARCH LIMITED, IMPACT INVESTMENT GROUP PTY LTD, SUPREME COURT OF VICTORIA

Roy Morgan illegally locked out of premises at 401 Collins St by Impact Investment Group

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 21-Dec-15

Following a failed attempt to be heard at the Supreme Court on Friday, Impact Investment Group illegally and without notice, de-activated all security passes for 401 Collins St, Melbourne, changed the locks and put security guards on the building. There is a dispute between Roy Morgan Research and Impact Investment Group over a purchase/leaseback contract for 401 Collins St. The dispute revolves around details of a replacement lift – which, amongst other things will block access to the Collins St entrance to the building for at least six months. As IIG have refused to negotiate, mediate, discuss, or in any way, resolve the issues of the dispute, Roy Morgan Research has stopped paying rent. This matter is before the Supreme Court at IIG’s initiation. Roy Morgan Research has a $A2.5 million bank guarantee (bond) in place and a personal guarantee for rent from executive chairman Gary Morgan. The action taken by IIG in locking Roy Morgan Research out of its premises is not only illegal, it is vexatious and the information provided to the media is mischievous, wrong in fact and defamatory with potentially large damages. Gary Morgan expresses concern about the stress this causes staff so close to Christmas.

CORPORATES
ROY MORGAN RESEARCH LIMITED, IMPACT INVESTMENT GROUP PTY LTD, SUPREME COURT OF VICTORIA

Christmas: time to talk turkey

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Dec-15

A Roy Morgan Single Source survey has found that 6.2 per cent of Australians aged 14+ ate turkey in an average seven-day period in the year to September 2015. The survey also shows that 12 per cent of Australian eat turkey in the month of January, while turkey consumption reaches its lowest point in August (3.4 per cent). Analysis of turkey consumption in January over the last five years shows that 16.2 per cent of Australians aged 50-64 eat turkey in January, ahead of the 65+ age group (14.2 per cent). Meanwhile, 13.2 per cent of Australians born in Australia eat turkey in January, ahead of those born in the UK (11.6 per cent). People identifying as Presbyterian (15.4 per cent), Anglican (13.9 per cent) and Methodist (14.0 per cent) also come in above-average for seasonal turkey-eating compared with those of other faiths.

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence: A Cheerier Christmas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Dec-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.8 per cent to 115.4 in the week ended 13 December 2015, consolidating after the 3.1 per cent bounce in the previous week. Confidence remains well above levels seen last Christmas (up 4.7 per cent compared with this time last year), and is still above its long- run average. The decline was relatively broad-based, with confidence in financial conditions falling by 2.6 per cent and the economic outlook down 1.3 per cent. Roy Morgan Research executive chairman Gary Morgan says the Turnbull Government has injected confidence in the economy, but the end of the commodities boom is only now starting to have an impact on the Australian economy. Unless real action is taken to get the private sector moving consumer confidence will deteriorate in 2016. Tax reform alone will be of limited value while significant sectors of the economy, such as the cost of the Public Sector and the "cash economy", are immune.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Satisfaction with big four banks dips further in November

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-15

A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australia’s four major banks fell by 0.5 per cent to 80.4 per cent in the six months to November 2015. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.7 per cent, which is 0.7 per cent lower than previously. It also had the highest satisfaction rating among the home loan customers of the big four banks, at 80.1 per cent. Smaller banks had the highest level of customer satisfaction overall, at 86.6 per cent, while the mutual sector’s customer satisfaction rating was 91.2 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, SUNCORP BANK, BENDIGO BANK, ING DIRECT