MARKETING RESEARCH – AUSTRALIA

Australians feeling "financially stable" but currently below pre-GFC levels

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to October 2015, has found that 60.4 per cent of Australians aged 14+ agree that they feel "financially stable at the moment". This compares with 61.2 per cent in the year to October 2007, prior to the global financial crisis, and 56.5 per cent in the year to October 2008. The survey also shows that 61.1 per cent of people who are customers of banks feel more stable regarding their finances than those who do not deal with banks (50.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MACQUARIE BANK LIMITED – ASX MBL, ING DIRECT, CITIBANK PTY LTD, BENDIGO BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, BANK OF QUEENSLAND LIMITED – ASX BOQ, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

When hikers and bushwalkers go on holiday

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who reported going hiking/bushwalking on a regular basis grew from 2.9 per cent to 5.2 per cent between October 2010 and September 2015. The proportion of Australians who participated in these activities either regularly or occasionally increased from 15.6 per cent to 27.3 per cent during the same period. The survey also shows that regular or occasional hikers/bushwalkers are 84 per cent more likely than the average Australian to have visited wilderness of some kind on their last trip, 81 per cent more likely to have gone to a National Park or forest and 135 per cent more likely to have gone bushwalking.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Long-term nature of superannuation has negative impact on engagement

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jan-16

A Roy Morgan Single Source survey has found that 30.3 per cent of Australians aged 18 to 64 consider retirement too far away to plan for. The survey, which was carried out in the year to October 2015, also shows that70 per cent of Australians up to the age of 21 feel that retirement is too far away to plan, compared with 31.4 per cent of those in the 35-39 age group and 16.6 per cent of those in the critical pre-retirement years of 50 to 54. Meanwhile, 38 per cent of Australians aged 18 to 64 agree that they should plan for their financial future but procrastinate and give other things priority.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Greyhound races most popular among Generation Y

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jan-16

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 18+ gambled on at least one horse race (excluding harness trots) in the past year. Their average age is almost 49, which is a bit older than the national mean. The survey, which was carried out in the year to September 2015, also shows that 3.2 per cent of Australian adults bet on greyhounds, and their average age is not quite 41. Meanwhile, the 25-34 age group is 80 per cent more likely than average to bet on dog races, and makes up the largest bloc of greyhound bettors (34.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence down again to 113.2 (down 0.9pts)

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jan-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.8 per cent to 113.2 in the week ended 17 January 2016, following a 1.9 per cent fall in the previous week. Further losses on the sharemarket amid ongoing concerns about China’s economic growth prospects are likely to have weighed on consumer confidence. The sub-index on the "economic outlook in the next 12 months" fell by 7.5 per cent, and it is now is now at its lowest level since Malcolm Turnbull became Prime Minister. Meanwhile, the sub-index on "finances compared to a year ago" rose by 8.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Not quite Masters of the (hardware) universe

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jan-16

A Roy Morgan Single Source survey has found that 7.9 per cent of Australians aged 14+ visited a Masters store in any given four weeks during the year to September 2015. This compares with 2.5 per cent in the year to September 2012. The number of Australians who visited a Mitre 10 store fell from 10.6 per cent to 9.1 per cent over the same period. The survey also shows that Queenslanders (in all locations) are 43 per cent more likely than the average Australian to shop at Masters, followed by Melburnians (41 per cent) and Perth residents (30 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, MITRE 10 LIMITED, WOOLWORTHS LIMITED – ASX WOW, BUNNINGS GROUP LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED

Netflix finishes 2015 reaching 2,728,000 Australians

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jan-16

A Roy Morgan Single Source survey has found that 2,728,000 Australians aged 14+ (13.9 per cent) had access to Netflix at the end of 2015. The subscription video-on-demand service had reached 1,035,000 homes by the end of the year, after launching in Australia in March. However, Netflix’s subscriber growth slowed in the December quarter, after recording average growth of 30 per cent each month between April and September.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED

Natural yoghurt: more than flavour of the month

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jan-16

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ reported eating flavoured/fruit yoghurt in an average four weeks during the year to September 2015. This compares with 52 per cent in the year to September 2011. The proportion of Australians who ate natural/plain yoghurt surged from 36 per cent to 43 per cent over the same period. The survey also shows that the proportion of Australian men who ate natural yoghurt in an average four weeks grew from 30 per cent to 36 per cent between October 2010 and September 2015, while the proportion of women eating it rose from 41 per cent to 49 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australian Roy Morgan Business Confidence declines further in December

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jan-16

A Roy Morgan Business Single Source survey has found that Australian business confidence fell by 4.2 points to 114.5 in December 2015, following an 0.6 per cent decline in November. The combined drop of 4.8 points (or four per cent) over the last two months is a likely indication that the initial burst of confidence following Malcolm Turnbull becoming Prime Minister is beginning to "cool off", although business confidence remains 11.6 per cent above the level prior to his appointment. The drop in business confidence in December was mainly due to deterioration in the outlook for the Australian economy over the next 12 months, which has fallen to its lowest level since August. Despite this poor outlook for Australia over the coming year, businesses still maintain a positive attitude, with 60 per cent agreeing that the next 12 months will be a good time to invest in growing their business, well up on the 51 per cent seen in August.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Roy Morgan Customer Satisfaction Awards November 2015 Winners

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-16

Roy Morgan Research has announced the November 2015 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The November winners include P&N Bank (Bank of the Month), Super Cheap Auto (Auto Store of the Month), Internode (Home Broadband Provider of the Month), Qantas (Domestic Airline of the Month) and Lumo Energy (Gas Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, P&N BANK, SUPER CHEAP AUTO, INTERNODE SYSTEMS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, LUMO ENERGY AUSTRALIA PTY LTD, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GREATER BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, HEALTH PARTNERS, INSURANCEONLINE, ASGARD PTY LTD, ESSSUPER, MUFFIN BREAK PTY LTD, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, BETTA HOME LIVING, HOME TIMBER AND HARDWARE, AMCAL PTY LTD, PIZZA CAPERS, DAN MURPHY’S, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE COMPUTER AUSTRALIA PTY LTD, SINGAPORE AIRLINES LIMITED, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, LEXUS AUSTRALIA