MARKETING RESEARCH – AUSTRALIA

The sporting year: did you pay attention in 2015?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-16

Roy Morgan Research published a number of surveys on sports during 2015. Amongst other things, the findings show that soccer, cricket, basketball, netball and Australian Rules football are the most popular team sports played either regularly or occasionally by Australians aged +14. Meanwhile, some 40 per cent of Australians aged 14+ watch cricket on TV either occasionally or almost always, and 35 per cent of the population watches tennis on TV. The surveys also show that 10 per cent of men aged 65+ play golf regularly and 39 per cent of Australian girls aged 6-13 years now play soccer.

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ROY MORGAN RESEARCH LIMITED

Over $35 billion in superannuation switched but nearly one third of switchers didn’t get any advice

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-16

A Roy Morgan Single Source (Australia) survey has found that 3.2 per cent of superannuation products (or more than $A35bn) were switched annually in the three years to November 2015. The survey also shows that 26.9 per cent of those switching their superannuation got advice from a financial planner or advisor, 18.2 per cent received advice from their employer and 11.8 per cent were advised by a friend or family. However, 31 per cent of those switching funds did not receive any advice. Meanwhile, 37.2 per cent of those switching to an industry fund did not get any advice, while 42 per cent of those switching to a retail fund received advice from a professional advisor.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence increases to 116.3 to start 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jan-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.8 per cent to 116.3 in the week ended 3 January 2016. This reverses the fall seen in the last survey conducted in mid-December, leaving confidence above its long run average (+3.2 per cent). Consumers’ views towards their current finances have risen by 6.4 per cent in the last week, leaving the sub-index at its strongest level in the history of the weekly survey (which started in October 2008). However, consumers’ views towards their financial situation in the next 12 months fell by 1.4 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Green, gold and going gangbusters: Aussie-made products surge in popularity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that 89.2 per cent of Australians aged 14+ said they would be more likely to buy products made in Australia. This compares with 85.6 per cent in 2013. The survey also shows that 51.5 per cent of consumers say they would be more likely to buy goods made in Canada (up from 42.6 per cent in 2013), Sweden (44.1 per cent, up from 36.3 per cent) and France (40.9 per cent, up from 32.5 per cent). Roy Morgan Research CEO Michele Levine says that alongside our renewed enthusiasm for locally-made goods, Australians are becoming increasingly open to, and comfortable with, the idea of buying foreign-made products. She adds that online shopping has broadened our retail horizons, enabling us to purchase items made in all corners of the globe, while international retailers with a bricks-and-mortar presence in Australia have also boosted our perception of foreign-made products.

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ROY MORGAN RESEARCH LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

Unemployment rises to 9.7% in December – Under-employment at record high

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jan-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 9.7 per cent in December 2015, compared with 9.2 per cent in November. The number of people in the workforce now totals 13,007,000 (up 106,000 since December 2014), and 11,751,000 Australians are employed (up 252,000 since December 2014). Meanwhile, the number of people who are under-employed has risen by 188,000 in the last 12 months, to a record 1,434,000 (11 per cent of the workforce). The official unemployment rate was 5.8 per cent in November 2015. Roy Morgan Research executive chairman Gary Morgan says the key point for Prime Minister Malcolm Turnbull and the Coalition Government as they contemplate when to hold the Federal Election is how to properly manage the Australian economy to ensure growth and provide jobs for the growing workforce. Changing industrial relations laws and work practices can only be effective if the "cash economy" is tackled at the same time – otherwise any efforts at IR reform will be of limited benefit as Government revenue increases will be negligible.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

More Australians going online first thing, but radio is still top breakfast media

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey has found that 73.1 per cent of Australians aged 14+ used one or more forms of media at breakfast time on an average weekday in the year to September 2015. The survey also shows that 18 per cent of Australians go online at breakfast, compared with 16.6 per cent a year and 8.2 per cent four years ago. However, 58.6 per cent of Australians still use one or more traditional morning media at breakfast time: 27.7 per cent listen to radio (down from 29.2 per cent a year ago), 24.0 per cent watch television (up from 22.8 per cent a year ago) and 16 per cent read newspapers (virtually unchanged over the past year).

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ROY MORGAN RESEARCH LIMITED

Qantas and Singapore Airlines set flight path for customer satisfaction success

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey, which was carried out in the year to October 2015, has found that 7.6 million Australians aged 14+ fly on a domestic airline in an average four weeks. Meanwhile, 4.6 million Australians travel with an international airline and 1.9 million fly domestic business class. The October Roy Morgan Research Customer Satisfaction Awards shows that Qantas had a customer satisfaction rating of 84 per cent in the categories of Domestic Airline and Domestic Business Airline, ahead of Virgin Australia (82 per cent and 78 per cent respectively. Singapore Airlines (91 per cent) and Emirates (88 per cent) had the highest satisfaction ratings in the category of International Airline.

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ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, SINGAPORE AIRLINES LIMITED, EMIRATES AIRLINES, AIR NEW ZEALAND LIMITED – ASX AIZ, THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED

Eviction, then litigation ramps up blueblood battle on Collins Street

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Original article by Sarah Danckert, Nick Lenaghan
The Australian Financial Review – Page: 3 : 22-Dec-15

The Supreme Court of Victoria’s Justice Clyde Croft has criticised Impact Investment Group’s actions in locking Roy Morgan Research out of its premises in Melbourne’s CBD. Justice Croft ruled that the market research firm must be allowed back into 401 Collins St, and said Impact’s actions were inappropriate given that the dispute between the parties was already the subject of court proceedings. Roy Morgan Research has withheld rent payments since September due to a dispute over work on the building’s lifts and the amount of time the work is expected to take.

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ROY MORGAN RESEARCH LIMITED, IMPACT INVESTMENT GROUP PTY LTD, SUPREME COURT OF VICTORIA

Roy Morgan illegally locked out of premises at 401 Collins St by Impact Investment Group

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 21-Dec-15

Following a failed attempt to be heard at the Supreme Court on Friday, Impact Investment Group illegally and without notice, de-activated all security passes for 401 Collins St, Melbourne, changed the locks and put security guards on the building. There is a dispute between Roy Morgan Research and Impact Investment Group over a purchase/leaseback contract for 401 Collins St. The dispute revolves around details of a replacement lift – which, amongst other things will block access to the Collins St entrance to the building for at least six months. As IIG have refused to negotiate, mediate, discuss, or in any way, resolve the issues of the dispute, Roy Morgan Research has stopped paying rent. This matter is before the Supreme Court at IIG’s initiation. Roy Morgan Research has a $A2.5 million bank guarantee (bond) in place and a personal guarantee for rent from executive chairman Gary Morgan. The action taken by IIG in locking Roy Morgan Research out of its premises is not only illegal, it is vexatious and the information provided to the media is mischievous, wrong in fact and defamatory with potentially large damages. Gary Morgan expresses concern about the stress this causes staff so close to Christmas.

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ROY MORGAN RESEARCH LIMITED, IMPACT INVESTMENT GROUP PTY LTD, SUPREME COURT OF VICTORIA

Christmas: time to talk turkey

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Dec-15

A Roy Morgan Single Source survey has found that 6.2 per cent of Australians aged 14+ ate turkey in an average seven-day period in the year to September 2015. The survey also shows that 12 per cent of Australian eat turkey in the month of January, while turkey consumption reaches its lowest point in August (3.4 per cent). Analysis of turkey consumption in January over the last five years shows that 16.2 per cent of Australians aged 50-64 eat turkey in January, ahead of the 65+ age group (14.2 per cent). Meanwhile, 13.2 per cent of Australians born in Australia eat turkey in January, ahead of those born in the UK (11.6 per cent). People identifying as Presbyterian (15.4 per cent), Anglican (13.9 per cent) and Methodist (14.0 per cent) also come in above-average for seasonal turkey-eating compared with those of other faiths.

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ROY MORGAN RESEARCH LIMITED