MARKETING RESEARCH – AUSTRALIA

State of the Nation: Australian Retail

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-15

Roy Morgan Research CEO Michele Levine presented the latest State of the Nation Report on 24 November 2015, with a special Spotlight on Retail. The report shows that Australians spent more than $A100bn on consumer goods in the 2014-15 financial year, which is five per cent higher than previously. The report also shows that Australians’ online expenditure rose by 9.7 per cent in 2014-15, to $A37.8bn, while an estimated 72 per cent of online expenditure (or about $A27bn) is on Australian online-only sites or the internet offerings of local retailers. Michele Levine says today’s shoppers want (and expect) it all, and to be able to get it by whatever device or channel suits them best, and Australia’s most successful retailers are those that can supply the demand from all angles.

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ROY MORGAN RESEARCH LIMITED

Potato chips and soft drinks: doubly irresistible?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Nov-15

A Roy Morgan Single Source survey has found that 42 per cent of Australians aged 14+ (or 8.2 million people) ate potato chips in any given seven days during the year to June 2015, compared with 41 per cent in the previous 12 months. The survey also shows that 62 per cent of potato-chip snackers also consumed some kind of soft drink during the period, compared with the national average of 48 per cent. Some 62 per cent of people who eat corn chips and 70 per cent of those who eat other salty snacks such as Twisties and Cheezels also consume soft drinks in an average seven days, as do 65 per cent of those who snack on chocolate bars.

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ROY MORGAN RESEARCH LIMITED

Frequent customers most satisfied with quick service restaurants

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-15

A Roy Morgan Single Source survey has found that 57.1 per cent of Australians aged 14+ bought food at a quick service restaurant during an average four-week period in the year to August 2015. The survey also shows that 29.3 per cent of Australians visited a McDonald’s outlet in an average four weeks, followed by KFC (20.3 per cent) and Subway (16.4 per cent). McDonald’s and KFC had customer satisfaction ratings of 83.3 per cent and 85 per cent respectively among heavy customers (people who dine in or take away five or more times in an average four weeks), while Subway’s satisfaction rating among heavy customers was 96.6 per cent.

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ROY MORGAN RESEARCH LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, SUBWAY SANDWICHES PTY LTD, HUNGRY JACK’S PTY LTD, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP

ANZ-Roy Morgan Australian Consumer Confidence virtually unchanged at 115.9

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.6 per cent to 115.9 in the week ended 15 November 2015. This follows confidence reaching the highest level in almost two years in the previous week, while the four-week moving average continues to trend higher. The fall in confidence was mainly attributed to consumers’ views towards the economic outlook. The sub-index "economic conditions in the next 12 months" was down 3.7 per cent, and "economic conditions in the next five years" was down 2.4 per cent. Roy Morgan Research executive chairman Gary Morgan says consumer confidence remains virtually unchanged, and all indicators of general confidence in Australia – including ANZ-Roy Morgan Consumer Confidence, Roy Morgan Business Confidence and the Roy Morgan Government Confidence Rating – have improved substantially over the past two months.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIAN LABOR PARTY

Consumer satisfaction with big four banks dips in October

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-15

A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australia’s four major banks fell by 0.3 per cent to 80.9 per cent in the six months to October 2015. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 82.4 per cent, which is 0.1 per cent lower than previously. It also had the highest satisfaction rating among home loan customers of the big four banks, at 81.8 per cent (down 0.2 per cent). Smaller banks had the highest level of customer satisfaction overall and among home loan customers in October.

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ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, SUNCORP BANK, BENDIGO BANK, BANK OF MELBOURNE LIMITED, ST GEORGE BANK LIMITED, ING DIRECT, ME BANK, BANK OF SOUTH AUSTRALIA LIMITED

The iron age: golf a retirement bonus for Aussie men

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Nov-15

A Roy Morgan Single Source survey has found that 5.4 per cent of Australian men aged +14 play golf regularly, while 9.8% per cent enjoy the occasional round of golf. The survey, which was carried out in the year to June 2015, also shows that 19 per cent of Australian men aged 35-44 play golf, with 14 per cent playing golf occasionally and only around five per cent doing so regularly. However, 10 per cent of men aged 65-74 play golf regularly, surpassing the rate of occasional play, while the proportion of men who play golf regularly declines only slightly after the age of 75.

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ROY MORGAN RESEARCH LIMITED

Dan Murphy’s (and Woolworths) blitzing the Aussie liquor market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Nov-15

A Roy Morgan Single Source survey has found that 4.8 million Australians aged 18+ buy alcohol in an average seven days, spending almost $A296 million between them (an average of $A61 per person per week). The survey, which was carried out in the year to September 2015, also shows that 1.2 million Australians (23.9 per cent of total alcohol-buyers) shop at Dan Murphy’s in any given week, spending an average of $A67 each. Meanwhile, 1.1 million Australians shop at BWS in an average seven days, spending an average of $A48 each.

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ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, BWS – BEER WINE SPIRITS, LIQUORLAND (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, CELLARMASTER WINES PTY LTD, THE WINE SOCIETY LIMITED, ALDI LIQUOR, WOOLWORTHS LIMITED – ASX WOW

2.677 million Australians have Netflix as subscriptions surpass one million homes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Nov-15

A Roy Morgan Single Source survey has found that the number of Australian homes with a Netflix subscription rose by 11.4 per cent in October 2015 to 1,039,000. Some 2.677 million Australians aged 14+ now live in a home with a Netflix subscription. The survey also shows that 19.3 per cent of Australians bought a DVD in an average three-month period during the six months to September 2015, compared with 20.6 per cent in an average three months in the six months to September 2014. Likewise, the rate of downloading TV shows or movies has fallen from 10.8 per cent a year ago to 9.1 per cent in the six months following the launch of Netflix in Australia.`

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ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

‘Set and forget’: a new era of women’s contraception

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Nov-15

A Roy Morgan Single Source survey has found that 47.9 per cent of Australian women between the ages of 18 and 49 now use some form of contraception. The survey also shows that 44.5 per cent of women who use contraception reported taking the Pill as their primary method of birth control in the 12 months to June 2015, compared with 49 per cent in the 12 months to June 2008. The proportion of women using condoms as their primary contraceptive method has fallen from 36.6 per cent to 34.4 per cent over the same period. Meanwhile, the use of IUDs and hormonal implants has risen to 9.9 per cent and 9.5 per cent respectively (up from 5.1 per cent and 5.7 per cent seven years ago).

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ROY MORGAN RESEARCH LIMITED

Gary Morgan – Business confidence surveys and selective reporting by the Australian media

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Nov-15

It is impossible to stop "organisations" conducting "questionable" polls – sometimes ill-conceived and too often completely self-serving or even mischievous polls. However, it is a disgrace when Australia’s national news services "selectively report" only such polls. Australia’s media has a critical role to play in keeping the Australian people informed. Australia’s major media is concentrated and controlled by too few – probably soon to be fewer! This makes the ethics of journalists and media owners even more important. Good governance dictates journalists must be briefed to report all facts honestly – not report "selectively" to support their own opinion.

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ROY MORGAN RESEARCH LIMITED