MARKETING RESEARCH – AUSTRALIA

Employment at record high – 11.8 million Australians employed

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Dec-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 9.2 per cent in November 2015. The number of people in the workforce now totals 12,954,000 (up 297,000 since November 2014), and a record 11,768,000 Australians are employed (up 372,000 since November 2014). Meanwhile, the number of people who are under-employed has risen by 119,000 in the last 12 months to a record 1,350,000 (10.4 per cent of the workforce). The official unemployment rate was 5.9 per cent in October 2015. Roy Morgan Research executive chairman Gary Morgan says that although Prime Minister Malcolm Turnbull has gained popular support amongst Australian electors, the L-NP has not gained majority support among young electors, and the employment situation for students over the next few months is crucial for the Federal Government.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Goody two shoes: where Aussie women buy their footwear

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Dec-15

A Roy Morgan Single Source has found that 1.9 million Australian women (or 19.2 per cent) bought footwear in an average four-week period during the year to June 2015. This compares with 1.7 million in the previous year. The survey also shows that 10.9 per cent of all women who buy shoes in any given four-week period do so at Kmart, ahead of Big W (9.3 per cent), Target and Rivers (4.8 per cent apiece). Meanwhile, almost 20 per cent of women aged 18-24 buy shoes from Kmart, while Big W is the most popular store for female shoe-buyers aged 25-34, at 13.9 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, RIVERS (AUSTRALIA) PTY LTD, SPENDLESS SHOES PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR

The state of Australia’s $37.8b online shopping landscape

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that Australians spent an estimated $A37.8 billion online in the year to June 2015. About 4 in 10 Australians buy at least one product online during an average four-week period. The new State of the Nation Retail Spotlight report shows that 6.5 per cent of Australians aged 14+ now buy tickets to shows, movies or events online in an average four weeks. This is followed by travel (6.4 per cent), women’s clothing (5.6 per cent), books (5.2 per cent) and music downloads (4.8 per cent). Roy Morgan Research CEO Michele Levine says it is important that traditional retailers stop viewing online as a threat, and instead as an opportunity to reach and appeal to customers in different ways.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Apple Pay: a $1 billion per month potential turnover

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that 52 per cent of Australians aged 14+ who have a non-bank issued American Express credit card also own an iPhone. The survey, which was carried out in the year to September 2015, also shows that more than 80,000 AMEX card-holders own an iPhone 6. This is the only iPhone model that is capable of accessing Apple Pay, which will be launched in Australia exclusively for AMEX-issued credit card holders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMERICAN EXPRESS COMPANY, APPLE INCORPORATED, APPLE PAY, MASTERCARD AUSTRALIA LIMITED, VISA INTERACTIVE, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Nearly 1 in 10 young Aussie singles use Tinder

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that an estimated 5.1 per cent of Australian singles aged 14+ used dating app Tinder on a mobile phone or tablet in an average four weeks in the six months to September 2015. The survey also shows that 8.8 per cent of singles aged 18-24 used the Tinder app in the last four weeks, compared with 6.4 per cent of singles in the 25-34 age group. However, just 1.5 per cent of singles aged 35+ and 1.6 per cent of those aged 14-17 reported using the app in the last four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TINDER, SNAPCHAT INCORPORATED, FACEBOOK INCORPORATED

The politics of holiday destination preferences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that a person’s Federal voting preference seems to influence the places they would like to take a holiday. The survey, which was carried out in the year to September 2015, shows that Australian electors planning to vote L-NP are 25 per cent more likely than the average voter to name both the Murray Mallee-Mildura-Swan Hill and Toowoomba/Darling Downs regions as a potential domestic holiday destination. ALP voters are 24 per cent more likely to nominate areas of the ACT outside of Canberra, while electors intending to vote for the Greens are 128 per cent more likely to prefer Freycinet National Park and 123 per cent more likely to prefer the Mt Buffalo-Mt Baw Baw-Lake Mountain region. Overseas destinations which appeal to L-NP voters noticeably more than the average Aussie elector include the United Arab Emirates (28 per cent more likely) and the Philippines (21 per cent), whereas ALP voters are 15 per cent more likely to nominate India as somewhere they would like to visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Young Aussie women making up the make-up rules

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that 64 per cent of Australian women aged 14+ buy some kind of make-up in an average six months. The survey, which was carried out in the year to June 2015, also shows that 36 per cent of Australian women buy foundation, ahead of mascara (26 per cent), lipstick (23 per cent), face powder (21 per cent) and eyeliner/eye pencil (19 per cent). Meanwhile, 70 per cent of women aged 18-24 buy make-up in any given six-month period, with 47 per cent buying foundation and 38 per cent buying face powder or mascara.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAYBELLINE, MAC COSMETICS INCORPORATED, L’OREAL AUSTRALIA PTY LTD, AUSTRALIS PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence deteriorates – down to 112.8

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 1.5 per cent to 112.8 in the week ended 29 November 2015, taking the cumulative fall over the last three weeks to 3.3 per cent. The four-week moving average remains elevated; however, it is now trending downwards – suggesting that confidence has turned. The sub-index for consumers’ finances compared with a year ago fell by 5.1 per cent, while the sub-index for economic conditions in the next 12 months fell by 3.4 per cent. Roy Morgan Research executive chairman Gary Morgan says the continuing war in Syria and Iraq, and the threat of terrorism around the world, is having a clearly negative impact on Consumer Confidence and Australia’s economic fortunes. He adds that the best defence Australia can have against unrest overseas is for a strong economy in Australia – and this is why Prime Minister Malcolm Turnbull must be prepared to make the tough decisions now to give Australia the best chance of strong economic growth, and continuing jobs growth, over the years ahead.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Theme park travellers head to where the fun is

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Nov-15

A Roy Morgan Single Source survey has found that 740,000 Australians aged 14+ visited at least one theme park on their last holiday. The survey, which was carried out in the year to September 2015, also shows that 55 per cent of holiday-makers whose last holiday was in Australia visited a theme park, compared with the 45 per cent of Australians whose last holiday was overseas. Some 33 per cent of the latter visited the US, ahead of Japan (15 per cent) and Singapore (12 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Zap attack: Australia’s insecticide buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Nov-15

A Roy Morgan Single Source survey has found that 11.2 per cent of Australians aged 14+ (or 2.2 million people) buy insecticide for their household in an average four-week period. The survey, which was carried out in the year to June 2015, also shows that 31.4 per cent of residents in the Eyre Peninsula region buy household insecticide in any given four weeks, ahead of those in Northwest Queensland (27.5 per cent) and Cairns (25.5 per cent). Meanwhile, people who buy household bug spray in an average four weeks are almost four times more likely than the average Australian to buy garden insecticide as well.

CORPORATES
ROY MORGAN RESEARCH LIMITED