MARKETING RESEARCH – AUSTRALIA

In October: Real unemployment in Australia is 8.8% (up 0.5% in a month); but down 0.3% from a year ago (9.1%)

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 8.8 per cent in October 2015, compared with 9.1 per cent 12 months earlier. The number of people in the workforce now totals 12,663,000 (up 654,000 since October 2014), while the number of people who are under-employed has fallen by 29,000 in the last 12 months to 1,088,000 (8.6 per cent of the workforce). The official unemployment rate was 6.2 per cent in September 2015. Roy Morgan Research executive chairman Gary Morgan says the Federal Government’s main priority must be to eliminate the sizeable "cash economy" in Australia, which will free-up the labour market and have a much bigger impact on increasing productivity and employment growth than a simple increase in the GST.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. DEPT OF THE TREASURY, 7-ELEVEN STORES PTY LTD, UNITED PETROLEUM PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, NANDO’S AUSTRALIA PTY LTD, SUBWAY SANDWICHES PTY LTD, AUSTRALIA. FAIR WORK COMMISSION

ANZ-Roy Morgan Consumer Confidence increases again as RBA meets to decide on interest rates – now 115.2 (up 1.8pts)

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.1 per cent to 115.2 in the week ended 1 November 2015. The largest contributor to the increase in consumer confidence over the past two weeks has been the positive increase in the "time to buy index", which has risen by seven per cent over the last fortnight and is now at +30 per cent. Meanwhile, 46 per cent (up two per cent in a fortnight) say now is a "good time to buy" major household items. Roy Morgan Research executive chairman Gary Morgan says the recent ABS low inflation figure and the positive movement in the ANZ-Roy Morgan Consumer Confidence rating is a good sign for the Turnbull Government. However, the high level of real unemployment and under-employment is still Australia’s major problem. By implementing reforms to free-up the labour market the Government will have a much bigger and more positive impact on the Australian economy overall than the recent suggestion of tax reform and increasing the rate of the GST to 15 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA, AUSTRALIAN BUREAU OF STATISTICS, 7-ELEVEN STORES PTY LTD

Roy Morgan Customer Satisfaction Awards September 2015 Winners

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Oct-15

Roy Morgan Research has announced the September 2015 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The September winners include Teachers Mutual Bank (Bank of the Month), Super Cheap Auto (Auto Store of the Month), Westnet (Home Broadband Provider of the Month), Virgin Australia (Domestic Airline of the Month) and Red Energy (Electricity Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, SUPER CHEAP AUTO, WESTNET PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, RED ENERGY PTY LTD, ISUZU MOTORS LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GREATER BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, ST LUKE’S HEALTH INSURANCE, REAL INSURANCE, ASGARD PTY LTD, ESSSUPER, MUFFIN BREAK PTY LTD, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, BETTA HOME LIVING, HOME TIMBER AND HARDWARE, GUARDIAN CHEMISTS, FASTA PASTA FAMILY RESTAURANTS PTY LTD, DAN MURPHY’S, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE COMPUTER AUSTRALIA PTY LTD, ALDIMOBILE, SINGAPORE AIRLINES LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN

Kiwis almost three times more likely than Aussies to watch Rugby World Cup on TV

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 7.4 per cent of Australians aged 14+ almost always watch Rugby World Cup matches on TV and another 6.8 per cent watch occasionally. The survey, which was carried out in the year to June 2015, also shows that 27.9 per cent of New Zealanders aged 14+ almost always watch Rugby World Cup matches on TV, with an additional 12.2 per cent tuning in occasionally. In both Australia and New Zealand, 45 per cent of Rugby World Cup viewers are aged 50+ and only 27 per cent are aged 14-to 34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, RUGBY WORLD CUP LIMITED, ALL BLACKS, WALLABIES

More older holiday-makers going it alone

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 5,355,000 Australians aged 50+ took at least one holiday in the year to June 2015, compared with 4,464,000 in the year to June 2007. The proportion of those who travelled alone on their last trip rose from 15.4 per cent to 16.3 per cent. This increase is evident among the 50-64, 65-74 and 75-79 age groups, with the 80+ age group remaining stable. Over the same period, the number of holidaying Australians under the age of 50 rose from 6,386,000 to 6,738,000. However, only the 25-34 age group showed any increase in solo travel.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Melbourne Cup and Emirates a sponsorship triumph

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 4.7 million Australians (or 24.5 per cent of the population) associate principal partner and naming-rights sponsor Emirates with the Melbourne Cup. The survey, which was carried out in the year to June 2015, also shows that 47 per cent of Australians who say they "always watch" the Melbourne Cup on TV associate Emirates with the race, while 37 per cent of occasional viewers are aware of the link. In contrast, 15.7 per cent of the population associate the Australian Open Tennis’s major sponsor Kia with the tournament and 10.8 per cent associate Toyota with the AFL.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, EMIRATES AIRLINES, AUSTRALIAN OPEN TENNIS, KIA MOTORS AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, COMMOTION SYSTEMS, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN FORMULA ONE GRAND PRIX, FOSTER’S GROUP LIMITED, SKY CHANNEL PTY LTD, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACING VICTORIA LIMITED, VICTORIA RACING CLUB LIMITED

ANZ-Roy Morgan Australian Consumer Confidence virtually unchanged at 113.4

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Oct-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.1 per cent to 113.4 in the week ended 25 October 2015, following a fall of two per cent in the previous week. This is somewhat surprising given further announcements of increases in variable mortgage interest rates. However, looking at the detail, consumers’ perceptions of their current finances deteriorated, suggesting that the prospect of higher mortgage repayments have hit households’ hip pocket nerve. The sub-index "finances compared to a year ago" was down 4.2 per cent, after a fall of 0.5 per cent in the previous week.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, PROPERTY COUNCIL OF AUSTRALIA LIMITED, RESERVE BANK OF AUSTRALIA

A massive majority of Australians support the legalisation of medicinal marijuana

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-15

A special Roy Morgan telephone survey has found that 91 per cent of Australians aged 14+ believe the use of marijuana for medicinal purposes should be made legal. The survey, which was carried out from 20-22 October 2015, also shows that 94 per cent of Australians aged 50-64 and 94 per cent of those aged 65+ believe that medicinal marijuana should be legalised. Support for legalisation is similarly strong among Australians intending to vote for the L-NP (92 per cent) in the next federal election and those planning to vote for the ALP (94 per cent), and almost unanimous among Green voters (97 per cent). Roy Morgan Research CEO Michele Levine notes that the survey found that only one-third of Australians believes that the smoking of marijuana should be made legal. This demonstrates that Australians understand that smoking and consuming marijuana for medicinal purposes are two very separate issues.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, WESTERN AUSTRALIA. DEPT OF THE PREMIER AND CABINET

Goode choice, David Jones!

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-15

A Roy Morgan Single Source survey has confirmed that department store chain David Jones has made a savvy move by recruiting recently retired indigenous AFL player Adam Goodes as one of seven new brand ambassadors. The survey, which was carried out in the year to June 2015, shows that 78.1 per cent of Australians aged 14+ who shop at DJs in an average four weeks agree that "Aboriginal culture is an essential component of Australian society". This compares with 73.1 per cent of Australians aged 14+ overall.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAVID JONES LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB

Big four banks lag in home loan customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-15

A Roy Morgan Single Source survey has found that the overall satisfaction level of home loan customers of Australia’s big four banks was 80 per cent in the six months to September 2015. This compares with 78.2 per cent 12 months ago. The Commonwealth Bank (82 per cent) and Westpac (80.8 per cent) had the highest individual satisfaction ratings among home loan customers of the four major banks. However, ME Bank home loan customers have the highest satisfaction rating (92.8 per cent), closely followed by ING Direct (92.7 per cent). Meanwhile, the Commonwealth Bank increased its lead in overall customer satisfaction (82.5 per cent) among the big four banks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ME BANK, ING DIRECT, BANK OF SOUTH AUSTRALIA LIMITED, BENDIGO BANK, BANK OF MELBOURNE LIMITED