MARKETING RESEARCH – AUSTRALIA

Australians put the squeeze on fruit juice brands

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-14

A Roy Morgan Single Source survey has found that 37 per cent of Australians aged 14+ consumed packaged fruit juice in the year to June 2014, compared with 48 per cent in the year to June 2010. Some 7.5 per cent of Australians now drink Berri juices, down from 13.3 per cent in 2010, while consumption of Golden Circle has fallen from 8.0 per cent to 5.6 per cent and Daily Juice consumption is down from 7.2 per cent to 5.2 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, BERRI LIMITED, GOLDEN CIRCLE LIMITED, DAILY JUICE COMPANY, NUDIE PTY LTD, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, WOOLWORTHS LIMITED – ASX WOW

Price or service? What do we want when shopping for appliances?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-14

A Roy Morgan Single Source survey has found that 72 per cent of Australians aged 14+ regard price as an important factor when shopping for household appliances at an electrical store or department store. The survey, which was carried out in the year to June 2014, also shows that the store’s range of products is important to 60 per cent of consumers, followed by service (52 per cent) and the range of brands (50 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED

On the go and on the lookout: mobile phone owners take in outdoor advertising big and small

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Nov-14

A Roy Morgan Single Source survey has found that 81 per cent of Australians aged 14+ who own a smartphone notice some form of outdoor advertising in an average week. The survey, which was carried out in the six months to June 2014, shows that 59 per cent of smartphone users had seen or heard advertising in a shopping centre or mall in the last seven days, while 54 noticed large billboards. However, just 72 per cent of Australians with a non-smart mobile phone noticed some form of outdoor advertising during the week

CORPORATES
ROY MORGAN RESEARCH LIMITED

Spring fever: Australia’s most allergic cities and states

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Nov-14

A Roy Morgan Single Source survey has found that 26.6 per cent of Australians aged 14+ suffer from hay fever. The survey also shows that South Australia has the highest incidence of hay fever in the nation, with 35.3 per cent of Adelaide residents and 32 per cent of people in regional areas of the state having experienced hay fever in the year to June 2014. People in country areas of Queensland reported the lowest incidence of hay fever (20.7 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED

Business confidence weakens in October – lowest since June

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Nov-14

The latest Roy Morgan Business Single Source survey has found that Australian business confidence fell by eight points to 114.9 in October 2014. Business confidence is now at its lowest level since June 2014, and below the four-year average. It is also 21.4 points below the peak of 136.3 in October 2013. Roy Morgan Research’s Norman Morris notes that the proportion of businesses that expect to be better off financially in the next 12 months has fallen to 33 per cent, compared with 47 per cent in January

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIAN BUREAU OF STATISTICS, RESERVE BANK OF AUSTRALIA

A bun in the oven and a blog on the screen

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-14

A Roy Morgan Single Source survey has found that 17.3% of pregnant Australian women look at or comment on blogs in an average four-week period, compared with around 8.6 per cent of all Australians aged 14+. The survey, which was carried out in the year to June 2014, also shows that 29.5 per cent of women expecting their first baby read a blog

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fewer Australians work or look for work as workforce shrinks to just over 12 million in October

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Nov-14

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate fell by 0.8 per cent to 9.1 per cent in October 2014. The workforce fell by 215,000 to 12,00,000 in total, and the number of people who were underemployed rose by 102,000 to 9.3 per cent. The official unemployment rate was 6.2 per cent in September. Roy Morgan Research executive chairman Gary Morgan notes that October was the 29th straight month in which more than one million Australians were unemployed, as well as the 35th successive month in which more than two million people have been either unemployed or underemployed

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, RESERVE BANK OF AUSTRALIA

ANZ-Roy Morgan Consumer Confidence Unchanged at 114.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-14

The ANZ-Roy Morgan Consumer Confidence rating for Australia was unchanged at 114.6 in the week ended 2 November 2014. The four-week average remains at its highest level since late April. Perceptions of household finances compared with 12 months ago rose by 0.9 per cent, and continues to point to a modest pickup in consumer spending. However, households’ expectations of the economic outlook over the next year fell by 5.8 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

The last of the mobile-less

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-14

A Roy Morgan Single Source survey has found that just eight per cent of Australians aged 14+ do not own or use a mobile phone. The survey, which was carried out in the year to August 2014, also shows that about one million of these people do not intend to buy a mobile phone, while 162,000 plan to buy one at some stage

CORPORATES
ROY MORGAN RESEARCH LIMITED

All aflutter: Melbourne Cup draws the punters (but TV viewers are down)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Oct-14

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 18+ placed bets on horse races at least once in any given four-week period in the year to September 2014. This compares with 8.3 per cent in the year to September 2004. However, betting activity increases significantly around Melbourne Cup time, although the proportion of Australians who watch the race on TV has fallen from 39 per cent to 31.1 per cent in the last 10 years

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE