MARKETING RESEARCH – AUSTRALIA

Fewer Australians work or look for work as workforce shrinks to just over 12 million in October

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Nov-14

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate fell by 0.8 per cent to 9.1 per cent in October 2014. The workforce fell by 215,000 to 12,00,000 in total, and the number of people who were underemployed rose by 102,000 to 9.3 per cent. The official unemployment rate was 6.2 per cent in September. Roy Morgan Research executive chairman Gary Morgan notes that October was the 29th straight month in which more than one million Australians were unemployed, as well as the 35th successive month in which more than two million people have been either unemployed or underemployed

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, RESERVE BANK OF AUSTRALIA

ANZ-Roy Morgan Consumer Confidence Unchanged at 114.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-14

The ANZ-Roy Morgan Consumer Confidence rating for Australia was unchanged at 114.6 in the week ended 2 November 2014. The four-week average remains at its highest level since late April. Perceptions of household finances compared with 12 months ago rose by 0.9 per cent, and continues to point to a modest pickup in consumer spending. However, households’ expectations of the economic outlook over the next year fell by 5.8 per cent

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

The last of the mobile-less

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-14

A Roy Morgan Single Source survey has found that just eight per cent of Australians aged 14+ do not own or use a mobile phone. The survey, which was carried out in the year to August 2014, also shows that about one million of these people do not intend to buy a mobile phone, while 162,000 plan to buy one at some stage

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ROY MORGAN RESEARCH LIMITED

All aflutter: Melbourne Cup draws the punters (but TV viewers are down)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Oct-14

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 18+ placed bets on horse races at least once in any given four-week period in the year to September 2014. This compares with 8.3 per cent in the year to September 2004. However, betting activity increases significantly around Melbourne Cup time, although the proportion of Australians who watch the race on TV has fallen from 39 per cent to 31.1 per cent in the last 10 years

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Young Australians saved over $650 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Oct-14

Roy Morgan Research’s latest Young Australians Survey has found that 74 per cent of Australians aged 6-13 currently have personal savings, which total $A653m. The survey, which was carried out in the year to June 2014, also shows that the average amount saved by Australians in this age group is $A285, while 21.2 per cent have savings of less than $A50 and 10.2 per cent have savings of $A1,000 or more

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ROY MORGAN RESEARCH LIMITED, HERITAGE BANK LIMITED – ASX HBS, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Tubs of joy: Australians still love ice cream

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-14

A Roy Morgan Single Source survey has found that 73 per cent of Australian grocery buyers purchased a tub or carton of ice cream at least once in the year to June 2014. The survey also shows that 19 per cent of Australians purchase ice cream in tubs or cartons once a month, while just three per cent do so every week. Some 20 per cent of grocery buyers purchase Bulla ice cream in an average four weeks, followed by Peters (17 per cent) and Streets (12 per cent)

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ROY MORGAN RESEARCH LIMITED, REGAL CREAM PRODUCTS PTY LTD, PETERS ICE CREAM, UNILEVER AUSTRALIA LIMITED, COLES GROUP LIMITED, CONNOISSEUR

Meat and greet: where Aussies buy their fresh meat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-14

A Roy Morgan Single Source survey has found that 73 per cent of grocery buyers in Australian cities bought fresh meat in an average seven-day period in the year to June 2014, compared with 72 per cent in 2010. Meanwhile, the number of grocery buyers in country areas who buy fresh meat has risen from 74 per cent to 77 per cent over the same period. The survey also shows that grocery buyers in the city are more likely than rural shoppers to buy their fresh meat from specialty retailers rather than supermarkets

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ROY MORGAN RESEARCH LIMITED

Fallen idols: Aussie kids turning away from celebrities

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-14

Roy Morgan Research’s latest Young Australians Survey has found that 49 per cent of children aged 6-13 admired movie stars, rock or pop stars and other celebrities in the year to June 2014. This compares with 54 per cent in the year to June 2012. The survey also shows that the proportion of children who say they want to look cool has fallen from 56 per cent to 54 per cent over the last two years

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ROY MORGAN RESEARCH LIMITED

Yahoo7 partners with Roy Morgan – Bringing Helix Personas to the Yahoo7 Data Sciences Suite

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Oct-14

Roy Morgan Research and Yahoo!7 have announced a new commercial partnership that integrates Australia’s leading consumer segmentation tool, Helix Personas with Yahoo!7’s advertising solutions. The partnership combines Yahoo!7’s online insights with Roy Morgan’s geo-psychographical behavioural segmentation to provide advertisers with even more effective targeting for specific audience groups across the Yahoo!7 network

CORPORATES
ROY MORGAN RESEARCH LIMITED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM

More Aussie women getting sporty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-14

A Roy Morgan Single Source survey has found that 22 per cent of Australian women aged 14+ jogged regularly or occasionally in the year to June 2014. This compares with just 15 per cent in the year to June 2010. The number of women who participate in yoga has risen from 9.4 per cent to 14.4 per cent over this period, while participation in cycling has risen from 11 per cent to 16 per cent

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ROY MORGAN RESEARCH LIMITED