MARKETING RESEARCH – AUSTRALIA

Iced-coffee drinkers ‘Dare’ to be different

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-14

A Roy Morgan Single Source survey has found that 6.8 per cent of Australians aged 14+ consumed coffee-flavoured milk at least once in any given seven-day period during the year to June 2014. Some 4.9 per cent consumed a brand that only offers coffee-flavoured milk, while just 2.8 per cent consumed brands that offer coffee as well as other flavours. Dare is the most popular dedicated iced coffee brand of flavoured milk, with consumption rising from 0.7 per cent of the population in 2009 to 1.8 per cent in 2014

CORPORATES
ROY MORGAN RESEARCH LIMITED, LION-DAIRY AND DRINKS PTY LTD, FARMERS UNION FOODS

Satisfaction with financial performance of superannuation highest since GFC

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Sep-14

A Roy Morgan Single Source survey has found that 55.7 per cent of Australians aged 14+ who are members of a superannuation fund were satisfied with the financial performance of their fund in the six months to July 2014. This is 6.9 per cent higher than in July 2013. Roy Morgan’s "Superannuation Satisfaction" report also shows that satisfaction with self-managed super funds was 77.9 per cent in July 2014, followed by industry funds (56.2 per cent) and retail funds (54.2 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, BT INVESTMENT MANAGEMENT LIMITED – ASX BTT

Tablet vs PC: nearly 1 in 2 Australians now have both computers – so which is used for what?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Aug-14

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ now own a tablet computer. However, 97.7 per cent of tablet owners also own a desktop or laptop PC. The survey also shows that 68 per cent of Australians who own both a tablet and PC used the latter for email in an average four-week period during the year to June 2014, while 34 per cent used a tablet. Meanwhile, 48 per cent of Australians use a PC for general internet browsing, while 29 per cent use a tablet

CORPORATES
ROY MORGAN RESEARCH LIMITED

Do bricks and mortar travel agents have a future?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Aug-14

A Roy Morgan Single Source survey has found that 4,715,000 Australians took an overseas holiday in the year to June 2014. Some 47 per cent used a conventionial bricks-and-mortar travel agent, while 16 per cent booked their holiday via an online-only agency. In contrast, 71 per cent of Australians booked an overseas holiday via a bricks-and-mortar travel agent in the year to June 2007, while just six per cent used an online-only agency

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s new car intenders hit the brakes

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Aug-14

A Roy Morgan Single Source survey has found that 2.17 million Australians intend to buy a new car in the next four years. This is the lowest number since November 2012. The number of Australians who intend to buy a new car in the next 12 months has fallen to 608,000. Roy Morgan’s Helix Personas consumer segmentation tool shows that while the number of potential car buyers has declined across all seven Helix Communities, the most marked decreases have occurred among the "Getting By", "Today’s Families" and "Battlers" communities

CORPORATES
ROY MORGAN RESEARCH LIMITED, KIA MOTORS AUSTRALIA PTY LTD, SUBARU (AUST) PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, HONDA AUSTRALIA PTY LTD, BMW AUSTRALIA LIMITED

More Australian holiday-makers choosing to cruise

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-14

A Roy Morgan Single Source survey has found that 10,699,000 Australians aged 14+ took at least one holiday of at least three nights’ duration in the year to June 2014. Some 4.5 per cent of these people opted for a cruise holiday for their last long trip, compared with just 3.2 per cent in the year to June 2011. The South Pacific was the most popular cruise destination in the year to June 2014, while 33.4 per cent of Australians who opted for a cruise holiday were in the 50-64 age group and 37.5 per cent were aged 65+

CORPORATES
ROY MORGAN RESEARCH LIMITED, P&O CRUISES AUSTRALIA LIMITED, THE PENINSULAR AND ORIENTAL STEAM NAVIGATION COMPANY, ROYAL CARIBBEAN CRUISES LIMITED

Business satisfaction with Big Four banks highest in four years, Westpac the clear leader

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Aug-14

A Roy Morgan Research Business Single Source survey has found that the overall satisfaction level of the business customers of Australia’s four major banks was 66.7 per cent in July 2014, which is 2.4 per cent higher than 12 months earlier. Westpac has the highest satisfaction rating at 71.4 per cent, ahead of National Australia Bank’s 67.1 per cent. However, smaller banks continue to outperform the "big four" in terms of business customer satisfaction, with Bendigo Bank recording a satisfaction rating of 82 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN

ANZ-Roy Morgan Consumer Confidence Fails to Consolidate Recent Gains

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-14

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 5.7 per cent to 108.5 in the week ended 10 August 2014. Consumer confidence is now back below its long-run average. There was a 9.1 per cent fall in households’ perceptions about economic conditions in a year’s time, and an 8.9 per cent fall in perceptions about economic conditions in five years’ time. The ANZ Bank still expects growth in consumer spending to remain moderate in 2014, before improving in 2015

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Drop in unemployment figures mask the job losses recorded in July – Australian workforce in contraction

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-14

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate fell by 0.4 per cent to 10.2 per cent in July 2014. The workforce fell by 141,000 to 12,367,000 in total, and the number of people who were underemployed fell by 109,000 to 8.7 per cent. The nation’s official unemployment rate was six per cent in June. Roy Morgan Research executive chairman Gary Morgan notes that July was the 26th straight month in which more than one million people were unemployed, as well as the 32nd successive month in which more than two million people have been either unemployed or underemployed

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE TREASURY

Confusion with Financial Planner independence continues

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-14

A Roy Morgan Research Consumer Single Source survey has found that considerable confusion remains among the users of Australian financial planners regarding the extent to which the planner is perceived to be independent. This is particularly so when the financial planner is branded differently to its parent company. For example, 55 per cent of clients of Commonwealth Bank-owned Financial Wisdom consider it to be independent, while just 14 per cent of clients consider Commonwealth Bank-branded planners to be independent

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, FINANCIAL WISDOM LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, GODFREY PEMBROKE FINANCIAL SERVICES LIMITED, RETIREINVEST PTY LTD, COUNT WEALTH ACCOUNTANTS, AMP LIMITED – ASX AMP, CHARTER FINANCIAL PLANNING LIMITED