MARKETING RESEARCH – AUSTRALIA

Rabbitohs and Bulldogs fans set to go animal crackers!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Oct-14

A Roy Morgan Single Source survey has found that 56 per cent of the Bulldogs’ 355,000 fans are men. In contrast, men account for 59 per cent of the 462,000 supporters of the rival 2014 National Rugby League Grand Final team, the South Sydney Rabbitohs. The survey, which was carried out in the year to August 2014, also shows that Bulldogs supporters are more likely to be a financial member of their team, while Rabbitohs supporters are more likely to play rugby league themselves

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ROY MORGAN RESEARCH LIMITED, BULLDOGS RUGBY LEAGUE CLUB LIMITED, SOUTH SYDNEY RUGBY LEAGUE CLUB, NATIONAL RUGBY LEAGUE

Australia becoming the land of the great unwashed?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-14

A Roy Morgan Single Source survey has found that 52.8 per cent of Australians aged 14+ purchased bath or toilet soap in an average four-week period in the year to June 2014. This compares with 58.6 per cent in the year to June 2010. Dove is now the most popular brand of soap, with a 12.4 per cent market share, followed by Palmolive (11.9 per cent). The number of Australians who buy supermarket brands has risen by one per cent in the last five years, to 6.4 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, UNILEVER AUSTRALIA LIMITED, COLGATE-PALMOLIVE PTY LTD, COUNTRY LIFE, CUSSONS AUSTRALIA PTY LTD, LUX PTY LTD, NEUTROGENA CORPORATION

Over 1.5 million intend to buy an Apple iPhone, potential negative impact on bank fee revenue

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-14

A Roy Morgan Single Source survey has found that more than 1.5 million Australians aged 14+ intend to purchase an iPhone in the next 12 months. The survey, which was carried out in the six months to June 2014, also shows that 29.4 per cent of iPhone intenders make payments via mobile phone in an average four-week period. Some 14.1 per cent of ING Direct customers intend to purchase an iPhone in the next year, while the ANZ Bank (9.7 per cent) has the highest proportion of intenders among the four major banks

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, ING DIRECT, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Sydney Swans top AFL supporter ladder well ahead of Hawks in tenth

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Sep-14

A Roy Morgan Single Source survey has found that the Sydney Swans boast 1.135 million supporters, making it the Australian Football League’s most widely supported team. The survey, which was carried out in the year to June 2014, also shows that the Swans’ 2014 Grand Final opponent Hawthorn has 448,000 supporters. One of the league’s newest teams, Greater Western Sydney, boasts the lowest number of supporters, at just 64,000

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, KANGAROOS FOOTBALL CLUB

Enough already? The rise of home internet data limits – and what we do with all those gigs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Sep-14

A Roy Morgan Single Source survey has found that nine per cent of Australians aged 14+ with a home internet connection downloaded TV programs in an average four-week period during the year to June 2014. Meanwhile, seven per cent downloaded feature-length movies, nine per cent streamed TV and four per cent streamed movies. The survey also shows that those with an unlimited data allowance are less likely to say they have downloaded or streamed movies or TV shows than those with a capped data allowance of at least 100GB

CORPORATES
ROY MORGAN RESEARCH LIMITED

The drinking habits of AFL supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-14

A Roy Morgan Single Source survey has found that 35 per cent of Australians aged 18+ watch the AFL Grand Final on TV. The survey, which was carried out in the year to June 2014, also shows that Brisbane Lions fans are 1.5 times more likely than the average Australian to drink rum in an average four week-period, and 29 per cent more likely to drink premium or imported beer. Meanwhile, Melbourne Demons fans are 79 per cent more likely than the average Australian to drink red wine in an average four weeks, and 92 per cent more likely to have drunk champagne or sparkling wine

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, BRISBANE LIONS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, CELLARBRATION PTY LTD, TYRRELL’S WINES

On air vs online: YouTube takes on the Tube

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-14

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ visited YouTube in an average seven-day period in the year to June 2014. The survey also shows that YouTube visitors are 12% more likely than the average Australian to watch no commercial TV on an average weekday, and seven per cent more likely to watch TV for less than two hours. Meanwhile, Facebook visitors are 10 per cent less likely than average to be heavy weekday commercial TV viewers

CORPORATES
ROY MORGAN RESEARCH LIMITED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

More Aussies comfortable giving out personal info online – despite increased concern for privacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-14

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ were comfortable giving personal details over the internet in the year to June 2014. This compares with 19 per cent in the year to June 2011. Meanwhile, 34 per cent were comfortable giving out credit card details online, an increase of three per cent since 2011. The survey also shows that 65% of people who use the internet more than once a day are worried about invasion of their privacy through new technology, compared with 71% of those who use the internet daily or a few times per week

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED

Bunnings undiminished, but the battle’s on for silver

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Sep-14

A Roy Morgan Single Source survey has found that more than nine million Australians aged 14+ shopped at Bunnings in an average four-week period in the year to June 2014. The survey also shows that in the last two years, the number of shoppers visiting a Masters hardware store has risen from 400,000 in an average four weeks to more than 1.2 million. However, the number of people shopping at Mitre 10 has fallen by an average of more than 100,000 annually since 2010

CORPORATES
ROY MORGAN RESEARCH LIMITED, WESFARMERS BUNNINGS LIMITED, WESFARMERS LIMITED – ASX WES, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, MITRE 10 LIMITED, METCASH LIMITED – ASX MTS, HOME HARDWARE

Reality bites: national tooth decay rate falling, but not for everyone

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Sep-14

A survey by Roy Morgan Research has found that 14 per cent of Australians aged 14+ have tooth decay. The survey, which was carried out in the year to June 2014, also shows that the two lowest socio-economic quintiles are over-represented. Some 17 per cent of Australians in the E quintile reported having tooth decay, as did 16 per cent of those in the FG quintile. In contrast, just 11 per cent of those in the AB quintile reported having tooth decay

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ROY MORGAN RESEARCH LIMITED