MARKETING RESEARCH – AUSTRALIA

Over 620,000 Problem Gamblers in Australia – and the majority are aged under 35

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-25

Roy Morgan’s analysis of gambling data shows that an estimated 622,000 Australians aged 18+ (2.9%) now fit the profile of ‘problem gamblers’; this is up 111,000 (+22%) from a year ago, and up 230,000 from two years ago. Some 1,610,000 Australians are now classified as ‘low risk gamblers’, which is down 149,000 (-8%) on a year ago, and 196,000 lower than two years ago. Meanwhile, the number of Australians who are now considered to be ‘moderate risk gamblers’ is down 17,000 (-1%) on a year ago, but up 180,000 compared to two years ago. The Problem Gambling Severity Index shows that a total of 3,492,000 Australians (16.2%) are either problem gamblers or at-risk gamblers. This detailed research into gambling in Australia is conducted on an ongoing basis around the nation, and is based on interviews with more than16,000 Australian adults every year (1,300+ each month).

CORPORATES
ROY MORGAN LIMITED

Australians report donating almost $8 billion to charity annually

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Data from Roy Morgan shows that 58% of Australians aged 14+ (an estimated 13.2 million people) donated an average of $594 to charity in the year to 30 June 2025, contributing approximately $7.9 billion in total. Donations have followed a steady upward trend since June 2015, with a few slight dips in recent periods over the last decade, including during the last year as cost-of-living concerns became prevalent, even as official inflation decelerated rapidly over the last two-and-a-half years. Over the last decade the average size of charitable donations made by Australians has grown significantly. In 2015-16 the average charitable donation per donor was $334; this increased by $166 (+50%) in the next five years to an average of $500 in 2020-21. Since the COVID-19 pandemic, the growth in the size of the average charitable donation has continued, but at a slower pace, up by $94 (+19%) over the last four years to $594 in 2024-25.

CORPORATES
ROY MORGAN LIMITED

Growing majority of Australians believe AI creates more problems than it solves

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Research from Roy Morgan shows that Australians are increasingly concerned about artificial intelligence, with 65% (up 8% points since 2023) believing that "overall, AI creates more problems than it solves"; just 35% (down 8% points) now say AI "solves more problems than it creates". Meanwhile, 25% of Australians believe that AI presents a risk of human extinction in the next twenty years, up from 20% in 2023. Women are more sceptical about AI than men, with 69% of women compared to 61% of men believing that overall, AI creates more problems than it solves. By age, Australians aged 35-49 are the least sceptical, with 62% saying AI creates more problems, while older Australians aged 65+ are the most sceptical at 68%.

CORPORATES
ROY MORGAN LIMITED

Sydney FC is again the most widely supported A-League club ahead of the new 2025-26 A-League season

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Research from Roy Morgan shows Sydney FC topping the 2025 Roy Morgan A-League club supporter ladder with 686,000 fans; this is over 100,000 more fans than any other club in the league. Sydney FC has been the most successful club in the A-League Men, winning 5 Championships and 4 Premiers Plates since the league began in 2005. There is a close contest for second place between the Brisbane Roar and Melbourne Victory. The Roar has 556,000 supporters, just ahead of the Melbourne Victory with 531,000 supporters. In fourth place overall are Adelaide United with 404,000 supporters, followed by Perth Glory with 360,000 supporters and current A-League Men’s Champions Melbourne City with 292,000 supporters. Meanwhile, 16.1% of Australians (3.7 million people), now support an A-League club, and 6.8% (almost 1.6 million) watch the A-League on TV. However, a much larger 5.6 million (24.5%) Australian have watched any soccer match on TV, which includes overseas leagues and international tournaments.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, ADELAIDE UNITED FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, MELBOURNE CITY FOOTBALL CLUB

Bunnings, Kmart and Samsung are the Most Trusted Brands in Retail and Consumer Products for 2025

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Roy Morgan has presented the Roy Morgan Trusted Brand Awards for 2025 for Retail and Consumer Products industries. The broader Retail category (not including Supermarkets) was again topped by leading home hardware brand Bunnings, with a seventh consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. Bunnings recorded a clean sweep at the awards, picking up the ‘Best of the Best’ Most Trusted Brand in Australia award for a second straight year. The ‘Most Trusted Brand in Department & Discount Department Stores’ award has been won by Kmart for the seventh year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ was South Korea-based Samsung, also for a seventh straight year. Meanwhile, Apple is the ‘Most Trusted Technology Brand’ for a fifth consecutive year, and Aldi has retained the title of the ‘Most Trusted Supermarket Brand’ for 2025.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Profits today, penalties tomorrow: The real cost of distrust

roymorgansocial Leave a comment

Original article by Michele Levine
Mumbrella – Page: Online : 8-Oct-25

Former marketing professor, brand consultant and columnist Mark Ritson recently commented on Roy Morgan’s finding that Qantas has become one of Australia’s five most distrusted brands. Ritson contended that "brand trust needs to be taken with a massive dose of salt". However, distrust affects more than just a company’s reputation; Medibank, AMP, Facebook and Qantas itself are amongst the companies whose market capitalisation fell sharply in the wake of scandals that damaged their brand in recent years. Distrust spreads faster than trust accrues, and it changes behaviour long after headlines about a scandal fade; a business can report solid earnings yet be just one incident away from value destruction.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, MEDIBANK PRIVATE LIMITED – ASX MPL, AMP LIMITED – ASX AMP, FACEBOOK

Supercheap Auto, Red Bull and Repco are the brands most firmly associated with the V8 Supercars and Bathurst 1000

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-25

Research from Roy Morgan shows that three key brands -Supercheap Auto, Red Bull and Repco – stand out as associated most strongly with the V8 Supercars Championship, which includes the Bathurst 1000. Supercheap Auto, which was the naming rights sponsor for the Bathurst 1000 from 2005 to 2020, is still associated with V8 Supercars by 13% of Australians (3.1 million). Red Bull, the naming rights sponsor of the most successful V8 Supercars team since 2013, is associated with the V8 Supercars by 11% of Australians (2.6 million). Repco, which has been the naming rights sponsor of the Bathurst 1000 since 2021, is associated with the V8 Supercars by 9% of Australians (equivalent to 2.1 million people). Other brands associated with V8 Supercars include Ampol, Dunlop and Mobil (6% of Australians for each), Beaurepaires (5%), Boost Mobile (4%), and Armor All, BP, Coca Cola, Coates Hire and Jim Beam (all 3%). Meanwhile, almost 2.6 million Australians aged 14+ said they watched the Bathurst 1000 in the year to June 2025; this is equivalent to 11.3% of Australians.

CORPORATES
ROY MORGAN LIMITED, V8 SUPERCARS AUSTRALIA PTY LTD, SUPER CHEAP AUTO, RED BULL AUSTRALIA PTY LTD, REPCO CORPORATION LIMITED, AMPOL LIMITED – ALD, DUNLOP AND OLYMPIC TYRES, MOBIL OIL AUSTRALIA LIMITED, BEAUREPAIRES, BOOST MOBILE, ARMOR ALL, BP AUSTRALIA LIMITED, THE COCA-COLA COMPANY, COATES HIRE LIMITED, JIM BEAM BRANDS AUSTRALIA PTY LTD

Sydney and Brisbane CBD workers surge while Melbourne struggles to regain pre-pandemic heights

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-25

Roy Morgan research reveals that Australia’s central business district workforces have seen strong long-term growth over the past two decades, with most CBDs now surpassing their pre-pandemic peaks. Just 974,000 Australians worked in CBDs in 2003-04. Since then, the total has more than doubled to a record 2.2 million in 2024-25, driven largely by Australia’s population growth. Melbourne’s CBD workforce expanded significantly over the past two decades, more than doubling from 246,000 in 2003-04 to 614,000 in 2019-20. However, the pandemic had a disproportionate impact on Melbourne compared with other capitals. Worker numbers declined by nearly 100,000 within two years, reaching 519,000 in 2021-22, largely due to extended lockdowns and slower office re-entry. The workforce has since recovered to 577,000 but remains 37,000 below the pre-pandemic peak. Meanwhile, Sydney’s CBD workforce has surged from 283,000 workers in 2003-04 to 670,000 in 2024-25, rebounding strongly after a small pandemic dip and cementing its position as Australia’s largest CBD workforce. Brisbane’s CBD workforce has more than doubled, from 125,000 to 320,000, with rapid post-pandemic growth.

CORPORATES
ROY MORGAN LIMITED

NRL Grand Finalists the Brisbane Broncos and Melbourne Storm are the most widely supported NRL clubs in 2025

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-25

The latest data from Roy Morgan shows that the Brisbane Broncos are Australia’s most widely supported NRL club for a second straight year, with 1,271,000 supporters. In a clear second place are the Broncos’ 2025 Grand Final opponent, the Melbourne Storm with 1,149,000 supporters, an increase of 31,000 (+2.8%) on a year ago. The most widely supported Sydney-based club is the Sydney Roosters with 502,000 supporters, following an increase of 28,000 (+5.9%) on a year ago. Amongst the Sydney-based NRL clubs in second place is the Parramatta Eels with 433,000 supporters, ahead of the South Sydney Rabbitohs with 403,000 supporters. Meanwhile, 6.3 million Australians (27.7% of Australians aged 14+) now watch the NRL on TV, up 392,000 (+6.6%) on four years ago.

CORPORATES
ROY MORGAN LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, PARRAMATTA EELS, SOUTH SYDNEY RUGBY LEAGUE CLUB

More men are using skincare; up over 20% compared to five years ago

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-25

New data from Roy Morgan shows that there was 20.7% growth in male skincare routines over the five years to June 2025, making male self-care more prominent than ever. In total, 14.4 million Australians aged 14+ said they have used skincare products in the 12 months to June 2025, compared to 13 million in the year to June 2021; this is an increase of over 1 million Australians (10.1% growth) over the past five years. Some 43.4% of men now use skincare products, up from 40.5% five years ago; the number of women who use skincare products has fallen to 81.5%, down from 82.5% five years ago. Meanwhile, the number of Australians who now have a skincare routine has grown from 7,671,000 to 8,649,000; this is a rise of 979,000 (12.8% growth over the last five years). While more people are reporting to have a skincare routine, the number of those who do is growing at a faster rate; with the gap between the two groups widening.

CORPORATES
ROY MORGAN LIMITED