MARKETING RESEARCH – AUSTRALIA

HBO Max scores over 850,000 viewers in first quarter streaming content

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

New data from Roy Morgan shows that streaming video service HBO Max, which launched in Australia on 31 March, has captured an impressive audience of 851,000 Australians aged 14+ in its first full quarter online (April-June 2025). A look at the broader market for subscription video on demand shows that 17.6 million Australians (76.9%) watched a streaming video service in an average four weeks in the 12 months to June 2025, up 452,000 (+3%) from a year ago. The leading streaming video service is again Netflix with 14,339,000 viewers (63% of Australians) in an average four weeks – more than double any other streaming video service. The contest for second place is tight between Disney Plus with 6,474,000 viewers (28%), just ahead of Amazon Prime Video with 6,464,000 viewers (28%) and Stan on 5,097,000 (22%). In fifth place is DAZN’s streaming video service Binge with 2,754,000 viewers (12%).

CORPORATES
ROY MORGAN LIMITED, HBO MAX, NETFLIX INCORPORATED, DISNEY+, AMAZON PRIME VIDEO, STAN ENTERTAINMENT PTY LTD, DAZN, BINGE

Sydney Swans are Australia’s most widely supported AFL club for 20 straight years

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

The Sydney Swans have topped the annual Roy Morgan AFL supporter ladder for a 20th straight year, with 1,297,000 supporters. The Swans are more than 300,000 ahead of Grand Finalist the Brisbane Lions with 954,000 supporters, according to the 2025 annual Roy Morgan AFL club supporters survey. Beaten Preliminary Finalist Collingwood is the most widely supported Victorian club with 873,000 supporters, ahead of ‘Minor Premier’ the Adelaide Crows with 738,000 supporters. Two traditional Victorian powerhouses fill out the top six despite disappointing years, led by Essendon with 722,000 supporters (an increase of 59,000 on a year ago) and Carlton on 688,000 supporters (an increase of 107,000 – the largest annual increase of any club). Meanwhile, 9.72 million Australians now support an AFL club, up 860,000 (+9.7%) compared with four years ago. In addition, there are 8,589,000 Australians who watched at least one AFL match on TV, up more than 1 million (+13.3%) compared to 2021.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, CARLTON FOOTBALL CLUB

Bunnings is Australia’s most trusted brand – while the big four banks (CBA, NAB, ANZ and Westpac) surge up the rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

Bunnings is the most trusted brand in the 12 months to June 2025 – a seventh consecutive quarterly victory for the hardware retailer stretching back to late 2023. Bunnings was also recognised last week as Australia’s ‘Best of the Best’ Most Trusted Brand for 2025. For the third straight quarter the top five places remain unchanged with budget supermarket Aldi in second place, discount department store Kmart in third, technology and consumer products giant Apple in fourth and leading car manufacturer Toyota in fifth place. There were two notable trends in the latest trust rankings with all four major banks improving their rankings, and two prominent discount department stores rising to more closely challenge market leader Kmart. Meanwhile, Woolworths and Coles are Australia’s two most distrusted brands for a third straight quarter.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, APPLE PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL

Migration concerns surge post-pandemic – almost returning to pre-pandemic levels

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-25

New research from Roy Morgan shows that 13% of Australian electors believe that ‘managing immigration and population growth’ is an important issue; this figure has more than doubled since 2023. However, the long-term national trend since 2016 shows that the proportion who cited ‘managing immigration and population growth’ as an important issue reached a pre-pandemic high of 16% in 2019, before declining during COVID and falling to just 6% in June 2023. Since then, the perceived importance of immigration has surged as an issue and, as immigration to Australia increased, is up seven percentage points. While there has been an increase in the perceived importance of immigration as an issue across all age groups since the pandemic, concern varies substantially by age, with older people being significantly more likely to raise immigration as an issue.

CORPORATES
ROY MORGAN LIMITED

Nutrien Ag Solutions is Australia’s Most Trusted Agribusiness Brand for the first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Sep-25

Roy Morgan has announced that Nutrien Ag Solutions is Australia’s Most Trusted Agribusiness Brand for 2025. This is the first win for Nutrien Ag Solutions, which also won the Agribusiness Products and Services category to cement the company as one of Australia’s leading agribusinesses. There were six repeat winners across the 8 categories in the annual awards, including Zoetis (Animal Health), Bendigo Bank (Agribusiness Banks), Norco (Farmers Co-op), GrainCorp (Grain Company), Meat & Livestock Australia (Industry Group) and Ridley (Stock Feed); they all backed up wins in last year’s Trusted Agribusiness Brand Awards. In addition, first-time winner Nufarm was awarded the Most Trusted Chemicals and Fertilisers brand. The Trusted Agribusiness Brand Awards are based on interviews with over 1,000 Australians farmers interviewed as part of Roy Morgan’s annual Farmer Agribusiness Brand Trust survey.

CORPORATES
ROY MORGAN LIMITED, NUTRIEN AG SOLUTIONS LIMITED, ZOETIS INCORPORATED, BENDIGO BANK, NORCO CO-OPERATIVE LIMITED, GRAINCORP LIMITED – ASX GNC, MEAT AND LIVESTOCK AUSTRALIA LIMITED, RIDLEY CORPORATION LIMITED – ASX RIC, NUFARM LIMITED – ASX NUF

Australia’s Most Trusted and Distrusted Brands + Most Trusted Brand Awards 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Sep-25

Join Roy Morgan CEO Michele Levine in this webinar to discover Australia’s most trusted and distrusted brands in sectors such as banking, supermarkets, airlines, health insurance and energy. Michele also reveals the winners of Roy Morgan’s annual Most Trusted Brand Awards for 2025. View the webinar now:

CORPORATES
ROY MORGAN LIMITED

Temu and Amazon have each gained close to a million shoppers in the last year, Shein has also gained over half a million shoppers

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Sep-25

New data from Roy Morgan reveals the staggering growth in the numbers of shoppers for online players Amazon, Temu and Shein. Some 8.8 million Australians bought at least once from Amazon over the year to June 2025 (up by 900,000 year-on-year, +11% growth), while 4.7 million bought from Temu (up by 900,000 year-on-year, +24% growth), and 2.6 million bought from Shein (up by 600,000 year-on-year, +27% growth). The rapid rise of these online disruptors is reshaping Australia’s retail landscape; several major retailers have experienced significant year-on-year declines in customer numbers, while others have exited the market entirely in the last year. Roy Morgan estimates that Temu had nearly $2.6 billion in annual sales in the 12 months to June (compared to an estimated $1.6 billion a year ago), while Shein had close to an estimated $1.3 billion in annual sales (compared to an estimated $1 billion a year ago).

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED, TEMU, SHEIN

Australians evenly split on teaching religion in government schools

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-25

New Roy Morgan research reveals a profound shift in Australian attitudes towards religious education in government schools in the year to June 2025. Support was even at 50% in favour and 50% opposed to teaching religion at least once a week. This represents a complete reversal of sentiment over a generation. In 1997-98, support for weekly religious instruction was overwhelming, with 72% of Australians in favour and just 28% opposed. Over the following two decades, support gradually eroded, slipping below 70% in the early 2000s and into the low-60s by the mid-2010s. For the first time, support and opposition reached parity in 2021-22, marking a critical convergence. The trajectory then continued, with the "No" vote overtaking the "Yes" vote for the first time in the 2022-23 period, establishing a narrow majority of 51% to 49%. This shift from majority to minority support signalled the end of long-standing consensus. Support and opposition then held steady in 2023-24 at 51% to 49%. The data highlight a significant cultural shift in Australia, reflecting growing secularisation, greater diversity of beliefs, and evolving expectations about the role of religion in public education.

CORPORATES
ROY MORGAN LIMITED

Crime concerns surge post-pandemic to highest levels in more than a decade

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-25

New Roy Morgan research shows that 66% of Australians agree that ‘Crime is a growing problem in my community’ – a higher figure than at any point in the last 10 years. The national trend over the last decade shows that agreement with this statement reached a pre-pandemic high of 60% in 2016-17 before moderating over the next few years and falling to a pandemic low of 51% in 2020-21. Since then, concern has surged and is up 15% points in only four years. Roy Morgan interviewed a representative cross section of 498,629 Australians electors aged 18+ over the decade from July 2015 to June 2025 who were asked to agree or disagree with the statement that ‘Crime is a growing problem in my community’. The State-by-State results of the research reveal significant differences, but the same clear upward trend since Covid. Queensland has recorded the highest current level of concern about crime at 77%, up 16% points in 10 years and up 17% points since 2020–21. Victoria recorded the sharpest rebound since the pandemic, up 21% points and 12% points over the decade (60% to 72%).

CORPORATES
ROY MORGAN LIMITED

Work from Home: Another Great Australian Divide

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-25

New research from Roy Morgan highlights a clear divide across Australia’s 150 federal electorates. Nationwide, 47% of working electors (around 5.94 million people) work from home at least some of the time. However, this flexibility is concentrated in just 45 electorates, and the majority of working electors continue to work in-person in the remaining 105 seats. The highest work from home electorates are concentrated in Australia’s inner-cities: Sydney (67%), Wentworth (66%), Bennelong (65%), Kooyong (65%) and Grayndler (62%) lead the nation. These affluent electorates are dominated by professional white-collar workers and are held by Labor or high-profile Independents. The electorates with the lowest levels of working from home are found in large regional and remote electorates, where on-site industries dominate; they include Mallee (31%), Durack (31%), Forrest (29%), Lingiari (28%) and Gippsland (28%). Among the 45 electorates where a majority work from home, Labor dominates with 30 seats, reflecting its strength in metropolitan hubs where hybrid work is most entrenched.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN LABOR PARTY