MARKETING RESEARCH – AUSTRALIA

Sydney FC is again the most widely supported A-League club ahead of the Brisbane Roar and Melbourne Victory

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-24

Research from Roy Morgan shows that more than four million Australians now support an A-League club, an increase of 50,000 (+1.3%) from a year ago and more than 1.4 million (+52.5%) since 2020. Sydney FC has topped the 2024 Roy Morgan A-League club supporter ladder with 761,000 fans; this is virtually unchanged on a year ago, and well over 100,000 more fans than any other club in the league. The Brisbane Roar is in second place with 642,000 supporters, virtually unchanged on a year ago. In third place is the Melbourne Victory with 588,000 supporters, representing a significant decrease of 27,000 (-4.4%) on a year ago – the largest decline of any club in the competition. In total, over 1.6 million Australians (7.2%) watch the A-League on TV. However, 6.1 million (27.2%) have watched any soccer match on TV. This large audience includes 5.3 million (23.6%) who watched at least part of the FIFA World Cup, last held in Qatar in 2022. This means a significant untapped market of around four million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION

Bunnings, Kmart and Samsung are Most Trusted Brands in Retail and Consumer Products for 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for Retail and Consumer Products. There were over 90 brands in the running for the awards, across the five categories of Supermarkets, Retail, Department and Discount Department Stores, Consumer Products, and Technology brands. Aldi has claimed the title of the ‘Most Trusted Supermarket Brand’ for 2024. The broader Retail category was again topped by home hardware brand Bunnings, with a third consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart for a third year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ is South Korea-based Samsung, which has recorded its third straight victory in the category, while Apple is the ‘Most Trusted Technology Brand’ for a third consecutive year.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD

Australia Post, ABC, Aussie Broadband, CSIRO and Red Cross win most trusted services and communications brands in 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for services companies and communications brands. Over 200 brands were in the running for these awards, across the five categories of Services, Charities, Government Services, Media and Telecommunications. Aussie Broadband has been named Australia’s ‘Most Trusted Brand in Telecommunications’ for a third consecutive year, ahead of Amaysim and TPG. Red Cross has won the ‘Most Trusted Brand in Charities’ Award for the first time, ahead of the RSPCA and The Salvation Army. The ‘Most Trusted Brand in Services’ award has been won by Australia Post, one of the few brands that touches nearly all Australians on a frequent basis. The ABC has in turn been named the ‘Most Trusted Media Brand’, having led this category since the inception of the survey six years ago, while the CSIRO is the winner of the ‘Most Trusted Brand in Government Services’ for 2024.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, RED CROSS SOCIETY OF AUSTRALIA, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO

Bunnings is Australia’s most trusted brand again ahead of Aldi, Kmart and Toyota, while Big W and NRMA improve

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-24

Bunnings is the most trusted brand in the 12 months to September 2024. The hardware chain has held top spot as Australia’s most trusted brand for four consecutive quarters, since taking top spot at the end of last year from previous leader Woolworths. Filling out the top three most trusted brands for a third consecutive quarter are supermarket Aldi followed by discount department store Kmart. Toyota in fourth, Apple in fifth and Australia Post in sixth were all unchanged from last quarter. Meanwhile, Optus remains the most distrusted brand for a sixth straight quarter. The telco is followed by major supermarkets Woolworths and Coles; they held the top two spots as Australia’s most trusted brands in mid-2023, but they have since fallen completely out of favour, having lost well over 200 places in the trust rankings compared to a year ago.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, APPLE PTY LTD, AUSTRALIA POST, SINGTEL OPTUS PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL

A large majority of Australians (61%) want to retain the current National Flag, but down 5% from 2010

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-24

A special Roy Morgan SMS Poll shows that 61% of Australians (down 5% points since 2010) believe that Australia should keep the current National Flag, while only 39% (up 10% points) say there should be a new design for the National Flag. Analysis of the results by gender shows that 63% of women and 60% of men favour retaining the current National Flag. Meanwhile, Australians of all ages are in favour of retaining the National Flag, although support is strongest among those aged 50+. The SMS poll was conducted on 22 and 23 October 22, with a nationwide cross-section of 1,312 Australians. The survey was conducted as King Charles III and Queen Camilla’s first visit to Australia as reigning monarchs came to an end. Australians were asked about their views on the retention of the Monarchy; 57% (down 3% points since September 2022) believe that Australia should remain a Monarchy, while only 43% (up 3% points) say Australia should become a Republic with an elected President.

CORPORATES
ROY MORGAN LIMITED

Aldi the most trust supermarket as Coles, Woolies fend off fake discount claims

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Original article by Danielle Long
The Australian – Page: 17 : 11-Oct-24

Research from Roy Morgan shows that Aldi is Australia’s most trusted supermarket brand in 2024, having risen from third place in 2023. Roy Morgan CEO Michele Levine says Aldi’s rise in the firm’s Trusted Brand Awards reflects factors such as the increased distrust of grocery giants Woolworths and Coles in the wake of recent scandals such as allegations of price gouging; Levine adds that consumers have responded positively to Aldi’s competitive pricing and commitment to quality. Woolworths and Coles are now the fourth and fifth most distrusted brands, according to Roy Morgan.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, COLES GROUP LIMITED – ASX COL

Elders is again crowned Australia’s Most Trusted Agribusiness Brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has once again announced that Elders is Australia’s Most Trusted Agribusiness Brand. The back-to-back win for Elders, which also took out the Agribusiness Products and Services category for a second straight year, cements the Adelaide-based company as one of Australia’s leading agribusinesses. There were several other repeat winners including Zoetis, Bendigo Bank and GrainCorp, which backed up their wins in last year’s inaugural Trusted Agribusiness Brand Awards. The awards are based on interviews with over 1,000 Australians farmers, who were interviewed as part of Roy Morgan’s Farmer Agribusiness Brand Trust survey. More than 60 brands were measured as part of the study.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, ZOETIS INCORPORATED, BENDIGO BANK, GRAINCORP LIMITED – ASX GNC

It’s Official: Bunnings is Australia’s Most Trusted Brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has announced the winners of the Trusted Brand Awards for 2024. The awards celebrate the exceptional trust established by these 20 brands across a diverse array of industries and services. Categories include supermarkets, retail, charities, automotive, insurance and government services. The winning brands have had an exceptional year by garnering high levels of trust, and low, or negligible, levels of distrust throughout the year. Impressively, 14 of the winners have built on their wins over the last two years and completed three straight victories as the most Trusted Brands in their respective categories. Additionally, five new brands are celebrating their first Trusted Brand Awards. Meanwhile, Bunning has won Roy Morgan’s coveted ‘Best of the Best’ Most Trusted Brand award, achieving this recognition for the first time. Consistently ranked among the top three Most Trusted Brands in recent years, Bunnings has maintained high levels of trust even as other formerly trusted brands experienced significant declines in their rankings.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED

Exploitation of children and young people strong contributor to toxic levels of distrust in social media

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Oct-24

As the Federal government prepares to introduce legislation that would ban social media for young Australians, analysis of six years of data from the Roy Morgan Risk Monitor shows that Australians have long distrusted social media companies, and their perceived exploitation of children is a major reason. Key themes underlying Australia’s mistrust of social media include the lack of regulation, the negative effect on self-esteem, targeting of content towards children, and the addictive nature of the platforms. The Roy Morgan Risk Monitor contains hundreds of thousands of verbatim comments from more than 130,000 Australians about why they trust or distrust brands they nominate top-of-mind. A snap poll conducted by Roy Morgan in July 2022 showed that less than three in 10 (29%) Australians agreed that ‘social media solves more problems than it creates’. These results were in contrast to public opinion on the internet in general, which showed that almost two thirds (64%) of Australians agreed that ‘the internet solves more problems than it creates’.

CORPORATES
ROY MORGAN LIMITED

Brisbane Broncos overtake the Melbourne Storm to be the most widely supported NRL club in 2024 with 1.3 million supporters

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Oct-24

The latest data from Roy Morgan shows that the total NRL supporter base has grown to over 7.4 million Australians (33.1%), up 2.4% from a year ago. Looking over a longer time-period the increase is even more impressive, up by over 2.1 million (+39.7%) compared to four years ago in 2020. The Brisbane Broncos are now the most widely supported NRL club with 1,302,000 supporters in 2024, an increase of 152,000 (+13.2%) on a year ago. This boost for the Broncos comes after the club played off in last year’s NRL Grand Final and had their most successful home and away season for over two decades. In second place and losing top spot (which the club has held for the past four years), is the Melbourne Storm with 1,118,000 supporters. The Storm are set to play off in another NRL Grand Final this weekend against the Penrith Panthers. Meanwhile, 7.1 million Australians (31.8%) now watch the NRL on TV, up 318,000 (+4.7%) on a year ago and up over 1.3 million (+23%) on four years ago. These key findings are derived from detailed in-depth interviews with over 60,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, PENRITH PANTHERS RUGBY LEAGUE CLUB