MARKETING RESEARCH – AUSTRALIA

New trends in banking: Digital banks and Macquarie gaining ground in 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-25

New data on customers’ choices in banking from Roy Morgan’s Single Source survey shows that more Australians turned to newer digital banks, and Macquarie, as their Main Financial Institution (MFI) in 2024. Some 32.8% of Australians considered Commonwealth Bank to be their MFI in 2024. ANZ holds second place at 11.6%, followed by Westpac at 11.4% and NAB at 11.2%. Together, the big four banks make up 67.0% of MFI Share, down 0.6% from 2023. ING, ranked fifth, also saw a slight decline to 4.3%. Newer digital banks like ANZ Plus, ME Bank, Ubank and Up have increased their MFI Share by 0.3% to 2.0%. Macquarie Bank saw a rise of 0.4% to 1.5%, gaining ground across all age groups. Macquarie’s growth in MFI Share coincides with its increase in mortgages and deposits share. These latest banking MFI ratings come from the Roy Morgan Single Source survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, ANZ PLUS, ME BANK, UBANK, UP, ING BANK (AUSTRALIA) LIMITED, MACQUARIE BANK LIMITED

Roy Morgan CEO Michele Levine: Woolworths and Coles have gone from the Most Trusted to Most Distrusted in just over a year

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jan-25

In a dramatic shift in consumer sentiment, Woolworths and Coles have recorded the highest distrust since Roy Morgan began tracking brand trust in late 2017. Woolworths now replaces Optus as the most distrusted brand in Australia, while Coles has followed closely, recording the second-highest level of distrust on record. Roy Morgan CEO Michele Levine commented that "Distrust has a far more potent impact on consumer behaviour than trust. While trust creates loyalty, distrust can drive customers into the welcoming arms of more trusted brands. The reputational fall of Woolworths and Coles is a powerful reminder of the fragility of trust in today’s environment. The pandemic placed the major supermarkets at the centre of Australian lives. But the goodwill they built during that period has been reversed by perceptions of too profit-motivated and unaffordable pricing".

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, SINGTEL OPTUS PTY LTD

Aussies to spend $2.7 billion as students head Back to School

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-25

Research by the Australian Retailers Association, in partnership with Roy Morgan, reveals that 5.1 million Australians aged 18+ (24%) will spend an average of $525 each on Back to School-related merchandise in 2025. This is up from an average of $512 in 2024. BTS purchases are projected to generate around $2.7 billion in sales – this is $150 million (5.9%) higher than last year’s BTS spending, driven by population growth and inflation. Of those surveyed, 44% of Australians making BTS purchases said they would be spending more than last year, while 23% said they would spend the same and 33% said they would be spending less. The most popular purchases will be stationary (mentioned by 55% of respondents), school uniforms (53%), footwear (50%), books (40%) and lunchboxes or water bottles (27%). Women remain the main household decision maker on BTS purchases with 74% of purchases, followed by men at 14%, guardians at 6% and students themselves at 2%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Aussies to spend $2.7 billion as students head Back to School

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-25

Research by the Australian Retailers Association, in partnership with Roy Morgan, reveals that 5.1 million Australians aged 18+ (24%) will spend an average of $525 each on Back to School-related merchandise in 2025. This is up from an average of $512 in 2024. BTS purchases are projected to generate around $2.7 billion in sales – this is $150 million (5.9%) higher than last year’s BTS spending, driven by population growth and inflation. Of those surveyed, 44% of Australians making BTS purchases said they would be spending more than last year, while 23% said they would spend the same and 33% said they would be spending less. The most popular purchases will be stationary (mentioned by 55% of respondents), school uniforms (53%), footwear (50%), books (40%) and lunchboxes or water bottles (27%). Women remain the main household decision maker on BTS purchases with 74% of purchases, followed by men at 14%, guardians at 6% and students themselves at 2%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Sydney FC is again the most widely supported A-League club ahead of the Brisbane Roar and Melbourne Victory

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-24

Research from Roy Morgan shows that more than four million Australians now support an A-League club, an increase of 50,000 (+1.3%) from a year ago and more than 1.4 million (+52.5%) since 2020. Sydney FC has topped the 2024 Roy Morgan A-League club supporter ladder with 761,000 fans; this is virtually unchanged on a year ago, and well over 100,000 more fans than any other club in the league. The Brisbane Roar is in second place with 642,000 supporters, virtually unchanged on a year ago. In third place is the Melbourne Victory with 588,000 supporters, representing a significant decrease of 27,000 (-4.4%) on a year ago – the largest decline of any club in the competition. In total, over 1.6 million Australians (7.2%) watch the A-League on TV. However, 6.1 million (27.2%) have watched any soccer match on TV. This large audience includes 5.3 million (23.6%) who watched at least part of the FIFA World Cup, last held in Qatar in 2022. This means a significant untapped market of around four million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION

Bunnings, Kmart and Samsung are Most Trusted Brands in Retail and Consumer Products for 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for Retail and Consumer Products. There were over 90 brands in the running for the awards, across the five categories of Supermarkets, Retail, Department and Discount Department Stores, Consumer Products, and Technology brands. Aldi has claimed the title of the ‘Most Trusted Supermarket Brand’ for 2024. The broader Retail category was again topped by home hardware brand Bunnings, with a third consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart for a third year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ is South Korea-based Samsung, which has recorded its third straight victory in the category, while Apple is the ‘Most Trusted Technology Brand’ for a third consecutive year.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD

Australia Post, ABC, Aussie Broadband, CSIRO and Red Cross win most trusted services and communications brands in 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for services companies and communications brands. Over 200 brands were in the running for these awards, across the five categories of Services, Charities, Government Services, Media and Telecommunications. Aussie Broadband has been named Australia’s ‘Most Trusted Brand in Telecommunications’ for a third consecutive year, ahead of Amaysim and TPG. Red Cross has won the ‘Most Trusted Brand in Charities’ Award for the first time, ahead of the RSPCA and The Salvation Army. The ‘Most Trusted Brand in Services’ award has been won by Australia Post, one of the few brands that touches nearly all Australians on a frequent basis. The ABC has in turn been named the ‘Most Trusted Media Brand’, having led this category since the inception of the survey six years ago, while the CSIRO is the winner of the ‘Most Trusted Brand in Government Services’ for 2024.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, RED CROSS SOCIETY OF AUSTRALIA, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO

Bunnings is Australia’s most trusted brand again ahead of Aldi, Kmart and Toyota, while Big W and NRMA improve

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-24

Bunnings is the most trusted brand in the 12 months to September 2024. The hardware chain has held top spot as Australia’s most trusted brand for four consecutive quarters, since taking top spot at the end of last year from previous leader Woolworths. Filling out the top three most trusted brands for a third consecutive quarter are supermarket Aldi followed by discount department store Kmart. Toyota in fourth, Apple in fifth and Australia Post in sixth were all unchanged from last quarter. Meanwhile, Optus remains the most distrusted brand for a sixth straight quarter. The telco is followed by major supermarkets Woolworths and Coles; they held the top two spots as Australia’s most trusted brands in mid-2023, but they have since fallen completely out of favour, having lost well over 200 places in the trust rankings compared to a year ago.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, APPLE PTY LTD, AUSTRALIA POST, SINGTEL OPTUS PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL

A large majority of Australians (61%) want to retain the current National Flag, but down 5% from 2010

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-24

A special Roy Morgan SMS Poll shows that 61% of Australians (down 5% points since 2010) believe that Australia should keep the current National Flag, while only 39% (up 10% points) say there should be a new design for the National Flag. Analysis of the results by gender shows that 63% of women and 60% of men favour retaining the current National Flag. Meanwhile, Australians of all ages are in favour of retaining the National Flag, although support is strongest among those aged 50+. The SMS poll was conducted on 22 and 23 October 22, with a nationwide cross-section of 1,312 Australians. The survey was conducted as King Charles III and Queen Camilla’s first visit to Australia as reigning monarchs came to an end. Australians were asked about their views on the retention of the Monarchy; 57% (down 3% points since September 2022) believe that Australia should remain a Monarchy, while only 43% (up 3% points) say Australia should become a Republic with an elected President.

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ROY MORGAN LIMITED

Aldi the most trust supermarket as Coles, Woolies fend off fake discount claims

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Original article by Danielle Long
The Australian – Page: 17 : 11-Oct-24

Research from Roy Morgan shows that Aldi is Australia’s most trusted supermarket brand in 2024, having risen from third place in 2023. Roy Morgan CEO Michele Levine says Aldi’s rise in the firm’s Trusted Brand Awards reflects factors such as the increased distrust of grocery giants Woolworths and Coles in the wake of recent scandals such as allegations of price gouging; Levine adds that consumers have responded positively to Aldi’s competitive pricing and commitment to quality. Woolworths and Coles are now the fourth and fifth most distrusted brands, according to Roy Morgan.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, COLES GROUP LIMITED – ASX COL