MARKETING RESEARCH – AUSTRALIA

Elders is again crowned Australia’s Most Trusted Agribusiness Brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has once again announced that Elders is Australia’s Most Trusted Agribusiness Brand. The back-to-back win for Elders, which also took out the Agribusiness Products and Services category for a second straight year, cements the Adelaide-based company as one of Australia’s leading agribusinesses. There were several other repeat winners including Zoetis, Bendigo Bank and GrainCorp, which backed up their wins in last year’s inaugural Trusted Agribusiness Brand Awards. The awards are based on interviews with over 1,000 Australians farmers, who were interviewed as part of Roy Morgan’s Farmer Agribusiness Brand Trust survey. More than 60 brands were measured as part of the study.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, ZOETIS INCORPORATED, BENDIGO BANK, GRAINCORP LIMITED – ASX GNC

It’s Official: Bunnings is Australia’s Most Trusted Brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has announced the winners of the Trusted Brand Awards for 2024. The awards celebrate the exceptional trust established by these 20 brands across a diverse array of industries and services. Categories include supermarkets, retail, charities, automotive, insurance and government services. The winning brands have had an exceptional year by garnering high levels of trust, and low, or negligible, levels of distrust throughout the year. Impressively, 14 of the winners have built on their wins over the last two years and completed three straight victories as the most Trusted Brands in their respective categories. Additionally, five new brands are celebrating their first Trusted Brand Awards. Meanwhile, Bunning has won Roy Morgan’s coveted ‘Best of the Best’ Most Trusted Brand award, achieving this recognition for the first time. Consistently ranked among the top three Most Trusted Brands in recent years, Bunnings has maintained high levels of trust even as other formerly trusted brands experienced significant declines in their rankings.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED

Exploitation of children and young people strong contributor to toxic levels of distrust in social media

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Oct-24

As the Federal government prepares to introduce legislation that would ban social media for young Australians, analysis of six years of data from the Roy Morgan Risk Monitor shows that Australians have long distrusted social media companies, and their perceived exploitation of children is a major reason. Key themes underlying Australia’s mistrust of social media include the lack of regulation, the negative effect on self-esteem, targeting of content towards children, and the addictive nature of the platforms. The Roy Morgan Risk Monitor contains hundreds of thousands of verbatim comments from more than 130,000 Australians about why they trust or distrust brands they nominate top-of-mind. A snap poll conducted by Roy Morgan in July 2022 showed that less than three in 10 (29%) Australians agreed that ‘social media solves more problems than it creates’. These results were in contrast to public opinion on the internet in general, which showed that almost two thirds (64%) of Australians agreed that ‘the internet solves more problems than it creates’.

CORPORATES
ROY MORGAN LIMITED

Brisbane Broncos overtake the Melbourne Storm to be the most widely supported NRL club in 2024 with 1.3 million supporters

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Oct-24

The latest data from Roy Morgan shows that the total NRL supporter base has grown to over 7.4 million Australians (33.1%), up 2.4% from a year ago. Looking over a longer time-period the increase is even more impressive, up by over 2.1 million (+39.7%) compared to four years ago in 2020. The Brisbane Broncos are now the most widely supported NRL club with 1,302,000 supporters in 2024, an increase of 152,000 (+13.2%) on a year ago. This boost for the Broncos comes after the club played off in last year’s NRL Grand Final and had their most successful home and away season for over two decades. In second place and losing top spot (which the club has held for the past four years), is the Melbourne Storm with 1,118,000 supporters. The Storm are set to play off in another NRL Grand Final this weekend against the Penrith Panthers. Meanwhile, 7.1 million Australians (31.8%) now watch the NRL on TV, up 318,000 (+4.7%) on a year ago and up over 1.3 million (+23%) on four years ago. These key findings are derived from detailed in-depth interviews with over 60,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, PENRITH PANTHERS RUGBY LEAGUE CLUB

Grand Finalists Sydney & Brisbane are the most widely supported AFL teams with over 1 million supporters each

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-24

For the first time both AFL Grand Finalists have over 1 million supporters, with the Sydney Swans again topping the annual Roy Morgan AFL supporter ladder with 1,337,000 supporters. The Swans are nearly 300,000 ahead of the second-placed Brisbane Lions with 1,049,000 supporters and the league’s biggest annual increase of 223,000 supporters (+27%) on a year ago, according to the 2024 annual Roy Morgan AFL club supporters survey. The big increase for the Lions comes after the club played off in its first Grand Final in 18 years in 2023 and saw the club leapfrog last year’s opponent Collingwood – the most widely supported Victorian club with 908,000 supporters, an increase of 33,000 (+3.8%) on a year ago. Meanwhile, 9.98 million Australians now support an AFL club, up more than 340,000 on a year ago, and up by a massive 2.5 million compared to four years ago in 2020. In addition, there are 8,896,000 Australians who watched at least one AFL match on TV, up 446,000 (+5.3%) on a year ago and up by over 1.2 million (+16.1%) from 2020.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB

Bunnings, Aldi and Kmart are Australia’s three most trusted brands, while Toyota, Bendigo Bank and Nike are on the up

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Sep-24

Bunnings has again been crowned Australia’s most trusted brand in the 12 months to June 2024, retaining top spot ahead of supermarket Aldi and discount department store Kmart in third place. The hardware chain has now held top spot as the nation’s most trusted brand for three consecutive quarters, after previous leaders Woolworths and Coles fell down Roy Morgan’s rankings earlier this year. Roy Morgan CEO Michele Levine says the rapid slide down the rankings for both major supermarkets shows how quickly distrust can gain momentum and devalue a brand’s reputation. Meanwhile, Optus is once again the most distrusted brand in Australia, ahead of Qantas and Facebook/Meta.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, SINGTEL OPTUS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, META PLATFORMS INCORPORATED, FACEBOOK

June 2024 Quarterly Update – Trust, Distrust and Australia’s Energy Dilemma Webinar

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Sep-24

Join Roy Morgan CEO Michele Levine to discover Australia’s most Trusted and Distrusted brands (including dramatic changes in the rankings); if the plummeting distrust in Woolworths and Coles has continued; which form of energy Australians trust to provide a reliable supply; what percentage of Australians want nuclear power plants; if more men or more women want nuclear power, and whether Australians trust the government to make decisions on energy. Watch the webinar on YouTube.

CORPORATES
ROY MORGAN LIMITED

New information from Roy Morgan Small Business Research indicates that higher NPS is achieved for small business owners when their bank looks after their total business and consumer banking needs

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Aug-24

New financial data from Roy Morgan’s Single Source focused on small business suggests that the Net Promoter Score (NPS) is higher among small business owners who have both a business banking and consumer banking relationship with their bank than those who only have a business banking relationship. This suggests that the deeper banking relationship created by caring for both the small business owners’ business and consumer banking needs contributes to better outcomes for the customer and enhances the prospect of a positive NPS. While banking industry NPS improved in 2020 as banks provided deferrals on loan payments to households and businesses affected by COVID, NPS has declined since early 2022 coinciding with the cost-of-living crisis, and for close to two years has been in ‘negative territory’. NPS across the banking industry overall declined from 0.9 in June 2022 to -3.8 in June 2024, a 4.7-points fall. These latest banking NPS ratings come from the Roy Morgan Single Source survey, derived from in-depth interviews with over 60,000 Australians each year, of whom over 16,000 are small business owners and decision-makers.

CORPORATES
ROY MORGAN LIMITED

Temu & Shein’s Australian customer base keeps growing -as more Australians continue to trade down in the first half of 2024 in response to the cost-of-living crisis

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Aug-24

New data from Roy Morgan capturing the annual shopper base of these ultra cheap online disruptors shows that 3.8 million Australians aged 14+ have shopped at Temu at least once in the last 12 months, while 2 million have bought from Shein at least once. The research also shows that 80% of Temu shoppers and 76% of Shein shoppers are repeat customers; many are also high frequency buyers, with 48% of Temu shoppers having bought from it four or more times over the last 12 months, compared with 42% of Shein shoppers. Meanwhile, Roy Morgan estimates that Temu and Shein together had close to $3 billion in annual sales in the 12 months to June 2024 – $1.7bn for Temu and $1.1bn for Shein.

CORPORATES
ROY MORGAN LIMITED, TEMU, SHEIN

Amazon Australian adds 1.1 million new customers to its customer base; now 7.9 million Australians shop on Amazon ramping up its status as a threat to all Australian retailers

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jul-24

As many retail brands struggle to maintain sales and acquire new customers amid the cost-of-living crisis, Amazon continues to buck the trend by growing its annual customer base by 1.1 million people in the 12 months to June 2024. Research from Roy Morgan shows that 7.9 million Australians aged 14+ now shop on Amazon at least once a year, up from 6.8 million in the year to June 2023. David Jones (-5%) and Target (-7%) have lost the most customers over the last 12 months compared to the previous year, while Big W and Myer are in neutral territory. JB HiFi is the only other retailer to have gained customers, with an increase of 300,000 in the current year. A large proportion of Amazon shoppers are high-frequency customers, with 3 in 10 making a purchase seven or more times over a 12-month period. A mix of all Australians are shopping on Amazon; however, an even split between men (50%) and women (50%) sets Amazon apart from most of its peers which tend to skew towards women. More than half of Amazon’s shoppers are aged 25-39, and its shoppers are more likely than the average Australian to come from higher income households (3 in 10 shoppers live in $200,000+ income households).

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED