MARKETING RESEARCH – AUSTRALIA

Exploitation of children and young people strong contributor to toxic levels of distrust in social media

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Oct-24

As the Federal government prepares to introduce legislation that would ban social media for young Australians, analysis of six years of data from the Roy Morgan Risk Monitor shows that Australians have long distrusted social media companies, and their perceived exploitation of children is a major reason. Key themes underlying Australia’s mistrust of social media include the lack of regulation, the negative effect on self-esteem, targeting of content towards children, and the addictive nature of the platforms. The Roy Morgan Risk Monitor contains hundreds of thousands of verbatim comments from more than 130,000 Australians about why they trust or distrust brands they nominate top-of-mind. A snap poll conducted by Roy Morgan in July 2022 showed that less than three in 10 (29%) Australians agreed that ‘social media solves more problems than it creates’. These results were in contrast to public opinion on the internet in general, which showed that almost two thirds (64%) of Australians agreed that ‘the internet solves more problems than it creates’.

CORPORATES
ROY MORGAN LIMITED

Brisbane Broncos overtake the Melbourne Storm to be the most widely supported NRL club in 2024 with 1.3 million supporters

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Oct-24

The latest data from Roy Morgan shows that the total NRL supporter base has grown to over 7.4 million Australians (33.1%), up 2.4% from a year ago. Looking over a longer time-period the increase is even more impressive, up by over 2.1 million (+39.7%) compared to four years ago in 2020. The Brisbane Broncos are now the most widely supported NRL club with 1,302,000 supporters in 2024, an increase of 152,000 (+13.2%) on a year ago. This boost for the Broncos comes after the club played off in last year’s NRL Grand Final and had their most successful home and away season for over two decades. In second place and losing top spot (which the club has held for the past four years), is the Melbourne Storm with 1,118,000 supporters. The Storm are set to play off in another NRL Grand Final this weekend against the Penrith Panthers. Meanwhile, 7.1 million Australians (31.8%) now watch the NRL on TV, up 318,000 (+4.7%) on a year ago and up over 1.3 million (+23%) on four years ago. These key findings are derived from detailed in-depth interviews with over 60,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, PENRITH PANTHERS RUGBY LEAGUE CLUB

Grand Finalists Sydney & Brisbane are the most widely supported AFL teams with over 1 million supporters each

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-24

For the first time both AFL Grand Finalists have over 1 million supporters, with the Sydney Swans again topping the annual Roy Morgan AFL supporter ladder with 1,337,000 supporters. The Swans are nearly 300,000 ahead of the second-placed Brisbane Lions with 1,049,000 supporters and the league’s biggest annual increase of 223,000 supporters (+27%) on a year ago, according to the 2024 annual Roy Morgan AFL club supporters survey. The big increase for the Lions comes after the club played off in its first Grand Final in 18 years in 2023 and saw the club leapfrog last year’s opponent Collingwood – the most widely supported Victorian club with 908,000 supporters, an increase of 33,000 (+3.8%) on a year ago. Meanwhile, 9.98 million Australians now support an AFL club, up more than 340,000 on a year ago, and up by a massive 2.5 million compared to four years ago in 2020. In addition, there are 8,896,000 Australians who watched at least one AFL match on TV, up 446,000 (+5.3%) on a year ago and up by over 1.2 million (+16.1%) from 2020.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB

June 2024 Quarterly Update – Trust, Distrust and Australia’s Energy Dilemma Webinar

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Sep-24

Join Roy Morgan CEO Michele Levine to discover Australia’s most Trusted and Distrusted brands (including dramatic changes in the rankings); if the plummeting distrust in Woolworths and Coles has continued; which form of energy Australians trust to provide a reliable supply; what percentage of Australians want nuclear power plants; if more men or more women want nuclear power, and whether Australians trust the government to make decisions on energy. Watch the webinar on YouTube.

CORPORATES
ROY MORGAN LIMITED

Bunnings, Aldi and Kmart are Australia’s three most trusted brands, while Toyota, Bendigo Bank and Nike are on the up

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Sep-24

Bunnings has again been crowned Australia’s most trusted brand in the 12 months to June 2024, retaining top spot ahead of supermarket Aldi and discount department store Kmart in third place. The hardware chain has now held top spot as the nation’s most trusted brand for three consecutive quarters, after previous leaders Woolworths and Coles fell down Roy Morgan’s rankings earlier this year. Roy Morgan CEO Michele Levine says the rapid slide down the rankings for both major supermarkets shows how quickly distrust can gain momentum and devalue a brand’s reputation. Meanwhile, Optus is once again the most distrusted brand in Australia, ahead of Qantas and Facebook/Meta.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, SINGTEL OPTUS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, META PLATFORMS INCORPORATED, FACEBOOK

New information from Roy Morgan Small Business Research indicates that higher NPS is achieved for small business owners when their bank looks after their total business and consumer banking needs

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Aug-24

New financial data from Roy Morgan’s Single Source focused on small business suggests that the Net Promoter Score (NPS) is higher among small business owners who have both a business banking and consumer banking relationship with their bank than those who only have a business banking relationship. This suggests that the deeper banking relationship created by caring for both the small business owners’ business and consumer banking needs contributes to better outcomes for the customer and enhances the prospect of a positive NPS. While banking industry NPS improved in 2020 as banks provided deferrals on loan payments to households and businesses affected by COVID, NPS has declined since early 2022 coinciding with the cost-of-living crisis, and for close to two years has been in ‘negative territory’. NPS across the banking industry overall declined from 0.9 in June 2022 to -3.8 in June 2024, a 4.7-points fall. These latest banking NPS ratings come from the Roy Morgan Single Source survey, derived from in-depth interviews with over 60,000 Australians each year, of whom over 16,000 are small business owners and decision-makers.

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ROY MORGAN LIMITED

Temu & Shein’s Australian customer base keeps growing -as more Australians continue to trade down in the first half of 2024 in response to the cost-of-living crisis

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Aug-24

New data from Roy Morgan capturing the annual shopper base of these ultra cheap online disruptors shows that 3.8 million Australians aged 14+ have shopped at Temu at least once in the last 12 months, while 2 million have bought from Shein at least once. The research also shows that 80% of Temu shoppers and 76% of Shein shoppers are repeat customers; many are also high frequency buyers, with 48% of Temu shoppers having bought from it four or more times over the last 12 months, compared with 42% of Shein shoppers. Meanwhile, Roy Morgan estimates that Temu and Shein together had close to $3 billion in annual sales in the 12 months to June 2024 – $1.7bn for Temu and $1.1bn for Shein.

CORPORATES
ROY MORGAN LIMITED, TEMU, SHEIN

Amazon Australian adds 1.1 million new customers to its customer base; now 7.9 million Australians shop on Amazon ramping up its status as a threat to all Australian retailers

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jul-24

As many retail brands struggle to maintain sales and acquire new customers amid the cost-of-living crisis, Amazon continues to buck the trend by growing its annual customer base by 1.1 million people in the 12 months to June 2024. Research from Roy Morgan shows that 7.9 million Australians aged 14+ now shop on Amazon at least once a year, up from 6.8 million in the year to June 2023. David Jones (-5%) and Target (-7%) have lost the most customers over the last 12 months compared to the previous year, while Big W and Myer are in neutral territory. JB HiFi is the only other retailer to have gained customers, with an increase of 300,000 in the current year. A large proportion of Amazon shoppers are high-frequency customers, with 3 in 10 making a purchase seven or more times over a 12-month period. A mix of all Australians are shopping on Amazon; however, an even split between men (50%) and women (50%) sets Amazon apart from most of its peers which tend to skew towards women. More than half of Amazon’s shoppers are aged 25-39, and its shoppers are more likely than the average Australian to come from higher income households (3 in 10 shoppers live in $200,000+ income households).

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED

Net Trust in Australian charities is on the rise over the last few years after hitting a low in mid-2021

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jul-24

A special webinar with Roy Morgan CEO Michele Levine which focused on Trust and Distrust in the Australian Charity sector found that Net Trust has been consistently rising over the last few years. However, trust and distrust have fluctuated over recent years. While Charities remain among the most trusted sectors in Australia (third overall behind Consumer Products and Retail in the latest results), the Net Trust Score is still lower than the mid-2020 peak. The Net Trust Score of the Charities sector reached a record high just after the onset of the pandemic, then declined steadily to mid-2021, before recovering from early 2022. The net trust score as of March 2024 has increased by over 50%, and is nearly back to its peak reached in June 2020 in the early days of the pandemic.

CORPORATES
ROY MORGAN LIMITED

Macquarie Bank has the wealthiest customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jul-24

New financial data from Roy Morgan’s Wealth Report shows that among the larger banks, Macquarie has the wealthiest customers. Macquarie customers’ net wealth per capita is a market leading $943,000. Macquarie customers have higher incomes than customers of other large banks, and they are also the most likely to own or to be paying off homes, the main source of Australians’ wealth. In second place is St George with net wealth per capita of $662,000. St George’s customers are centred in Sydney where housing prices are the highest in the country, contributing to that city having greater per capita wealth than elsewhere in Australia. In third please is Westpac, with net wealth per capita of $646,000, the highest of the top four banks. Westpac customers are more likely to own property than customers of the other top four banks. They are also older and more likely to be Baby Boomers, giving them more time to have accumulated wealth. Meanwhile, the Commonwealth Bank has the lowest net wealth per capita of the banks reported ($474,000). Its customers are more likely to be Gen Z than customers of the other large banks. The latest data covers the 12 months to March 2024. Over this period net wealth per capita among all Australians aged 14+ stood at $503,000. Net wealth per capita is often below average among customers of the smaller regional banks and credit unions.

CORPORATES
ROY MORGAN LIMITED, MACQUARIE BANK LIMITED – ASX MBL, ST GEORGE BANK LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA