MARKETING RESEARCH – AUSTRALIA

Where are the Biggest Mortgages in Australia?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jul-17

A Roy Morgan Single Source survey has found that Australians have one trillion dollars in mortgage debt overall. This equates to a median outstanding mortgage of $228,800 for every owner-occupier mortgage holder. The survey, which was carried out in the six months to April 2017, also shows that Sydney has the highest outstanding mortgages, with a median home loan outstanding balance of $293,000 (up 9.4% in a year). This is followed by Perth with $279,000 (up 2.4%) and Melbourne with $243,000 (up 1.6%). Country areas in all states have lower average outstanding amounts than their capitals, with Queensland Country having the highest ($224,000).

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ROY MORGAN RESEARCH LIMITED

Superannuation balance of intending retirees increasing, but females still lag

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jul-17

A Roy Morgan Single Source survey shows that an estimated 430,000 Australians intend to retire in the next 12 months. An analysis of the superannuation of intending retirees shows that the average balance for women is $158,000, or 60.8% of the male average of $260,000. The gender gap has closed considerably since 2008, when the female balance was only $79,000 or 55.2% of the average male superannuation balance. A great deal of publicity has been given to this issue, and it has obviously increased awareness and effort to improve retirement funding for women.

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ROY MORGAN RESEARCH LIMITED

It’s Official: Australians are concerned about security

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jul-17

A Roy Morgan Single Source survey has found that 65% of Australians aged +14 agreed with the statement "I’m security conscious" in March 2017, compared with a low of 60.5% in September 2013. Meanwhile, 45% reported that "I feel less safe than I used to", up from 53% in 2003 and just 39% in mid-2014. The survey also shows that 58% of Australians agree that "Crime is a growing problem in my community", compared with 70% in 2003 and just 53% in June 2015.

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ROY MORGAN RESEARCH LIMITED

New Car Buying Intention softens after setting new records earlier in the year

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jul-17

A Roy Morgan Single Source survey shows that an estimated 622,000 Australians aged 14+ plan to buy a new car in the next 12 months. Meanwhile, some 2,279,000 Australians intend to buy a new car in the next four years – down from a record of 2,490,000 in February, but almost 15,000 higher than in 2016. Roy Morgan Research’s Automotive Account Manager, Rob Heneghan, says analysis using the Helix Personas segmentation shows that one of the biggest drops in buying intention has been amongst the most affluent groups, Leading Lifestyles, which traditionally makes up the largest portion of new car intenders.

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ROY MORGAN RESEARCH LIMITED

Major banks increase ‘share of wallet’ but big potential remains

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jul-17

A Roy Morgan Single Source survey, which was carried out in the year to May 2017, shows that Australia’s four major banks have increased their share of customers’ dollars ("share of wallet") over the last decade, which correlates with their improvement in satisfaction over this period. The Commonwealth Bank of Australia recorded the highest growth in share of wallet among the big four banks over the last decade (7.4%), although BankSA recorded the largest growth (12.4%). Meanwhile, the top quintile (or 20%) of banking customers, based on the value of all their banking products, now accounts for nearly three quarters (74.2%) of the total value of banking products. The best performer for "share of wallet" in the top quintile is Bank SA (60.3%), followed by CBA (58.1%).

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ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, BANK OF SOUTH AUSTRALIA LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Solar Electric Panels hot items in Queensland & South Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jul-17

The latest Roy Morgan research shows almost one in four Australian households (23.2%) own a Home Solar Electric Panel (Year to March 2017). Ownership is strongest in South Australia (32.8%), Queensland (30.2%) and Western Australia (26.6%). However, take-up lags in Australia’s biggest States with only 17.7% of households in New South Wales and 21% of Victorian households owning Home Solar Electric Panels. In the next 12 months only 1% (94,000) of Australian households intend to buy (or replace) their Home Solar Electric Panels.

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ROY MORGAN RESEARCH LIMITED

Satisfaction with big four banks remains high in May

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jul-17

A Roy Morgan Research Single Source survey has found that satisfaction with Australia’s four major banks rose by 0.1% to 80.2% in the six months to May 2017, which is well above the long-term average of 74.9% recorded since 2005. The Commonwealth Bank of Australia continued to have the highest level of satisfaction among the big four banks (81.1%), followed by National Australia Bank (80.4%). Meanwhile, satisfaction among home-loan customers of the big four (78.4%) continues to be below that of their other customers (80.6%), although over the last year they have narrowed the gap marginally. The survey also shows that CBA and NAB rank equal highest in terms of main financial institution satisfaction (82.6%), followed by ANZ (82.0%) and Westpac (80.7%).

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ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, TEACHERS MUTUAL BANK LIMITED, GREATER BANK LIMITED

Australian Inflation Expectations at 4.2% in June

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jul-17

A Roy Morgan Single Source survey has found that Australians’ inflation expectations over the next two years fell by 0.1 per cent month-on-month in June 2017, to 4.2% per year. However, inflation expectations are up 0.2% compared with June 2016. Australian inflation expectations remain well below average inflation expectations over the last seven years of 5.1%. Analysis by State shows that inflation expectations are highest in South Australia at 4.4%, closely followed by New South Wales and Victoria (4.3%).

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ROY MORGAN RESEARCH LIMITED

News Corp takes majority stake in major mortgage broker

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jun-17

News Corp-controlled REA Group is taking an 80.3% stake in a major mortgage broker, Smartline. Roy Morgan Research data shows that Smartline is the number three player behind Mortgage Choice and Aussie. In addition, it has a different customer profile than the two majors, giving it a unique and strong market positioning. Currently, 30.1 % of mortgage holders in Australia (2.04 million) source their mortgage through a mortgage broker, well up on the 22.9% (1.39 million) recorded a decade ago. Among those who took out their mortgage in the last 12 months, 40% used a mortgage broker. Meanwhile, 88.9% of Smartline customers do one or more banking and finance activities online in an average four-week period, well above the mortgage broker customer average of 77.3%.

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ROY MORGAN RESEARCH LIMITED, REA GROUP LIMITED – ASX REA, SMARTLINE HOME LOANS PTY LTD, MORTGAGE CHOICE LIMITED – ASX MOC, AUSSIE HOME LOANS LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Australians’ Concerns

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jun-17

A special Roy Morgan study has examined Australians’ attitudes towards issues facing Australia and the World. The survey, which was carried out from 22-24 May 2017, shows that 38% of Australians identified Economic Issues (including Unemployment, Housing affordability, the Economy in general, Poverty and the gap between the rich and poor) as the most important problems facing Australia. When considering the wider World, the largest theme to emerge was about concerns related to War & Terrorism. These issues, including the more general fears about safety and security, were mentioned by 31% of Australians. Single-issue analysis of the responses shows that the specific issue of greatest concern for Australia is unemployment (mentioned by almost 9% of respondents). The single biggest World problems are Terrorism and Climate change/Global warming, with both issues mentioned by just under 17% of respondents.

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ROY MORGAN RESEARCH LIMITED