MARKETING RESEARCH – AUSTRALIA

Net Trust in Australian charities is on the rise over the last few years after hitting a low in mid-2021

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jul-24

A special webinar with Roy Morgan CEO Michele Levine which focused on Trust and Distrust in the Australian Charity sector found that Net Trust has been consistently rising over the last few years. However, trust and distrust have fluctuated over recent years. While Charities remain among the most trusted sectors in Australia (third overall behind Consumer Products and Retail in the latest results), the Net Trust Score is still lower than the mid-2020 peak. The Net Trust Score of the Charities sector reached a record high just after the onset of the pandemic, then declined steadily to mid-2021, before recovering from early 2022. The net trust score as of March 2024 has increased by over 50%, and is nearly back to its peak reached in June 2020 in the early days of the pandemic.

CORPORATES
ROY MORGAN LIMITED

Macquarie Bank has the wealthiest customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jul-24

New financial data from Roy Morgan’s Wealth Report shows that among the larger banks, Macquarie has the wealthiest customers. Macquarie customers’ net wealth per capita is a market leading $943,000. Macquarie customers have higher incomes than customers of other large banks, and they are also the most likely to own or to be paying off homes, the main source of Australians’ wealth. In second place is St George with net wealth per capita of $662,000. St George’s customers are centred in Sydney where housing prices are the highest in the country, contributing to that city having greater per capita wealth than elsewhere in Australia. In third please is Westpac, with net wealth per capita of $646,000, the highest of the top four banks. Westpac customers are more likely to own property than customers of the other top four banks. They are also older and more likely to be Baby Boomers, giving them more time to have accumulated wealth. Meanwhile, the Commonwealth Bank has the lowest net wealth per capita of the banks reported ($474,000). Its customers are more likely to be Gen Z than customers of the other large banks. The latest data covers the 12 months to March 2024. Over this period net wealth per capita among all Australians aged 14+ stood at $503,000. Net wealth per capita is often below average among customers of the smaller regional banks and credit unions.

CORPORATES
ROY MORGAN LIMITED, MACQUARIE BANK LIMITED – ASX MBL, ST GEORGE BANK LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Melbourne Institute & Roy Morgan – Taking The Pulse of the Nation: Many women are dissatisfied with the division of unpaid domestic work between them and their partner

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jun-24

Taking the Pulse of the Nation (TTPN) surveys the Australian population to capture their sentiments and behaviours related to current economic and social issues. The March 2024 survey reveals that, while the total hours of unpaid domestic work has decreased since March 2023 for parents of dependent children, women -and mothers in particular – continue to undertake disproportionately more household work. Such activities include grocery shopping, food preparation, laundry, grounds care and gardening, home and vehicle maintenance, caring for children, caring for adults, and paying bills. Although the gender gap in part reflects differences in employment status – and, thus, could reflect a conscious decision to specialise within couples – women are more often dissatisfied with the division of household tasks than men. To view all Melbourne Institute – Roy Morgan Taking The Pulse of the Nation Reports visit the TTPN website portal: https://melbourneinstitute.unimelb.edu.au/data/ttpn.

CORPORATES
ROY MORGAN LIMITED, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH

Melbourne Institute & Roy Morgan – Taking The Pulse of the Nation: Australians are still feeling the financial pinch and are more vulnerable to potential unexpected costs

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-24

Taking the Pulse of the Nation (TTPN) surveys the Australian population to capture their sentiments and behaviours related to current economic and social issues. Rising housing prices, utility bills, medical bills, and everyday expenses like food have been contributing to an increased risk in Australia for people becoming vulnerable and falling into poverty. Using the February TTPN survey data, we examine cost-of-living challenges based on residents in a high-, medium-, or low-poverty community. We find that regardless of community type, financial challenges remain high across the board. High and medium-poverty communities report higher rates of food challenges compared to low-poverty communities. For all other challenges (housing, utility bills, and medical needs) there is a high share of individuals across all communities reporting such challenges. The number of individuals reporting these types of challenges is higher compared to 2023. To view all Melbourne Institute – Roy Morgan Taking The Pulse of the Nation Reports visit the TTPN website portal: https://melbourneinstitute.unimelb.edu.au/data/ttpn.

CORPORATES
ROY MORGAN LIMITED, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH

Bargain-savvy shoppers to splash $10 billion on EOFY sales

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jun-24

Australian shoppers are tipped to spend $10.1 billion on mid-year/end of financial year sales in 2024, which is up $800 million (8.6%) from 2023, as retailers showcase their mid-year and tax-time promotions in a bid to entice cash-strapped shoppers. The research by the Australian Retailers Association in collaboration with Roy Morgan shows that 27% quarter of Australians (6.2 million people) will participate in the sales, which is 1% higher than last year. They will each spend an average of $1,638 (up $22 per person from 2023); 35% plan on spending more than last year, 43% plan on spending the same and 22% plan on spending less. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 3,301 Australians aged 18+ on 17- 23 May.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

ANZ Roy Morgan Financial Wellbeing Indicator March 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-May-24

Financial wellbeing is the extent to which someone is able to meet all of their current commitments and needs comfortably, and has the financial resilience to maintain this in the future. The ANZ Roy Morgan Financial Wellbeing Indicator is reported as a 12-month moving average, with regular updates showing the changes in aspects of financial wellbeing across locations and for a range of segments in the community. The FWBI is a useful measure of how people are faring in their financial lives in Australia over time. This update examines how financial wellbeing changed in the December quarter of 2023 and year-on-year. While the financial wellbeing of Australians declined further in the December 2023 quarter, the quarterly decline was the smallest since March 2022. Indeed, the spot results show some improvement since June 2023 coinciding with the RBA (November excepted) leaving interest rates on hold during the September and December 2023 quarters. Download the full report.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Bendigo Bank, Bankwest & ING home loan customers are the most satisfied with their bank after two years of interest rate rises

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-May-24

New financial data from Roy Morgan’s Single Source shows that Bendigo Bank has topped the banking customer satisfaction ratings among home loan customers in early 2024. Bendigo Bank’s home loan customer satisfaction is a market leading 87.7% in March. In second place was Bankwest with customer satisfaction among home loan customers at 86.6%. Filling out the top four banks are ING on 84.6% and Macquarie on 79.9%. The latest data covers the six months to March 2024, and overall home loan customer satisfaction amongst Australia’s top banks collectively was at 74.9% during this period. This represents a collective decrease of 1.1% points from a year ago. CBA had the highest home loan customer satisfaction among the big four banks, with a rating of 76.1% in March. Average home loan customer satisfaction with the big four banks as a group was 72.7%.

CORPORATES
ROY MORGAN LIMITED, BENDIGO BANK, BANKWEST, ING BANK (AUSTRALIA) LIMITED, MACQUARIE BANK LIMITED – ASX MBL, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Distrust replaces trust for Coles and Woolworths – and it’s just the beginning

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-May-24

Amidst a massive cost of living crisis, calls for an inquiry into allegations of price gouging and heightened media coverage of profit announcements, trust for Australia’s supermarkets has been decimated. Coles has plummeted 221 places from its December 2023 ranking as Australia’s 5th most trusted brand to become the 9th most distrusted brand (on a 12-month rolling average to March 2024). Woolworths has in turn dropped 32 places from its December 2023 ranking as Australia’s 2nd most trusted brand to become the nation’s 34th most trusted brand in March. Roy Morgan CEO Michele Levine says we have been tracking trust and distrust of brands in Australia for more than seven years, but we have never seen a reputational crash as dramatic as Coles and Woolworths. This is in direct contrast to the soaring reputational trust that they gained during the pandemic. Roy Morgan’s data reveals even more dramatic declines in the coming months; its best estimate is that it will take the two supermarket brands at least two years to recover from such a dramatic reputational crash, and only if they can develop and execute a data-driven recovery strategy that is built on much more than PR and spin.

CORPORATES
ROY MORGAN LIMITED, COLES GROUP LIMITED – ASX COL, WOOLWORTHS GROUP LIMITED – ASX WOW

Saying it with flowers tops the $1 billion cash splash on Mum for 12 May

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Apr-24

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that Australians are set to spend $995 million on Mother’s Day this year; this is up $70 million (or 7.5%) from 2023. Despite the increased spend, some 400,000 fewer people are set to buy Mother’s Day gifts this year, highlighting the impact of the cost-of-living crunch. The higher overall spend is due to a higher spend per person of $102 (up from $92 in 2023), reflecting inflationary driven price increases and indicating that those who are less affected by cost-of-living pressures are spending more. Flowers, alcohol, or an experience top the gifts for mothers and others. Continuing the trend in recent years, 19% of people who purchase a present will be gifting somebody other than their birth mother. This includes their partner, friend, mother-in-law, grandmother, sister or daughter. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 2,191 Australians aged 18+ from 3-5 April.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Roy Morgan Customer Satisfaction Awards 2023: the best brands in banking and finance

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Apr-24

The 2023 Roy Morgan Customer Satisfaction Awards were presented in Melbourne in mid-April. There were a total of 12 awards in the banking and finance categories, including many companies which backed up on wins a year ago. There were four first time winners, two previous winners returning to the winner’s circle and four companies continuing their winning streaks. One of the most impressive first-time winners was P&N Bank, which won the Bank of the Year award, while the Major Bank of the Year was again won by the Commonwealth Bank after winning nine monthly satisfaction awards during 2023. There were two standouts in the superannuation categories during 2023, with UniSuper winning the Industry Super Fund of the Year for a second straight year and the overall Super Fund of the Year, while Australian Ethical was a first-time winner of the Retail Super Fund of the Year. There were six award winners for the insurance categories, with Australian Unity winning all 12 monthly satisfaction awards to be awarded the Private Health Insurer of the Year – Retail for the first time. Other winners included back-to-back winners RAC (Major General Insurer of the Year) and Real Insurance (Risk & Life Insurer of the Year).

CORPORATES
ROY MORGAN LIMITED, P&N BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, UNISUPER LIMITED, AUSTRALIAN ETHICAL SUPERANNUATION PTY LTD, AUSTRALIAN UNITY LIMITED, RAC INSURANCE PTY LTD, REAL INSURANCE