MARKETING RESEARCH – AUSTRALIA

More Australians are reading magazines – they just don’t need to own a copy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-17

Roy Morgan has released the latest Australian Magazine Readership results for the 12 months to March 2017, showing an overall increase in magazine readership despite recent downward trends in circulation. Some 12.6 million Australians aged 14+ (63.4 per cent) read print magazines, the latest data for the 12 months to March 2017 shows – up 2.4 per cent compared with the year before. Australians are spending more on experiences and less on physical things, and this includes magazines. For magazines, the decline in circulation declines reflects the decrease in physical ownership of issues. Readership, however, has not followed the same downward trend. Instead, magazine readership overall – as well as engagement with a number of categories – has been comparatively stable, demonstrating that although Australians are showing less of a need to own magazines, they remain highly engaged with magazine content.

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ROY MORGAN RESEARCH LIMITED

Stand out performances by AFR, The Australian and Herald Sun

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-17

Roy Morgan Research has released the latest Readership results for Australian Newspapers for the 12 months to March 2017, showing that the cross-platform audience is steady overall thanks to the continuing transition of print readers to digital platforms. Across print and digital, 12,959,000 Australians 14+ (65 per cent) accessed cross-platform newspaper mastheads in the 12 months to March 2017. Australians are spending more on experiences and less on physical things, and this includes newspapers. Many industries – from retail to automotive to media – are witnessing a move away from traditional forms of "ownership". For Fairfax Media, 83 per cent of the audience is now using digital platforms, with just 34 per cent touching a print copy. For News Corp, digital reach finally surpassed print a year ago, and today 64 per cent of the audience reads via website or app – and, for the first time, only half (50 per cent) are reading in print.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Career Wizard is a new aid to career selection

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-May-17

Roy Morgan Research and Career Wizard Pty Ltd have joined forces to develop an entirely different aid to help people make career choices. Career Wizard answers the question, "What do people like me do for a living?" Many tests attempt to match individuals and career options. Career Wizard taps into a unique resource, Roy Morgan Single Source, to compare an individual’s attributes with those of people already working in different jobs and industries. Career Wizard administers a range of 78 key questions related to life goals, attitudes, activities, education level, postcode and gender. Users are scored based on their responses, and these scores reveal how closely they match with others working in 96 occupations in 15 industries.

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ROY MORGAN RESEARCH LIMITED, CAREER WIZARD PTY LTD

Battlers and retirees are more likely to have NBN than well-off homes and inner city Metrotechs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-17

A Roy Morgan Single Source survey has found that 67 per cent of Australian homes had fixed internet in the six months to February 2017. Some 14 per cent of homes were connected to the NBN, while 53 per cent had a non-NBN fixed home broadband connection. Analysis using Roy Morgan’s Helix Personas shows that homes in the "Leading Lifestyles" Community are the most likely to have a fixed internet connection, but the least likely to be on the NBN: 75 per cent have fixed broadband overall, but only nine per cent have the NBN, as it has not yet arrived in many established inner metropolitan suburbs. Likewise, only 12 per cent of "Metrotechs" living mostly in gentrified inner city hotspots are on the NBN, while 59 per cent have regular fixed broadband. Meanwhile, 18 per cent of "Battlers" have the NBN, while 39 per cent have regular fixed broadband.

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ROY MORGAN RESEARCH LIMITED

Australians prefer to make mobile calls than get them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Apr-17

A Roy Morgan Single Source survey has found that 14.2 million Australians aged 14+ (72 per cent) agree that "I love being able to contact my friends wherever I am". The survey, which was carried out in the year to December 2016, also shows that only 10.8 million of them also agree that "I enjoy people contacting me on my mobile phone". Meanwhile, women are more likely than men to enjoy contacting others (75 per cent vs 69 per cent) or being contacted themselves (63 per cent vs 56 per cent). Generation Z are the most likely to enjoy mobile phone contact either way (87 per cent and 76 per cent), but the pleasure of both making and receiving calls declines with age: to 83 per cent and 71 per cent among Gen Y, and 72 per cent and 58 per cent among Gen X.

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ROY MORGAN RESEARCH LIMITED

The rise of multi-destination travellers in the experience economy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-17

The Roy Morgan Holiday Tracking Survey has found that a third of the 2.5 million Australians aged 14+ who went overseas on their last trip visited multiple destinations. The survey, which was carried out in the year to December 2016, shows that 85 per cent of these experience economy travellers were intent on experiencing the local culture. They were also prepared to spend more ($215 per person per night) and stay away longer (32 nights on average) to ensure that their desire for a rich experience is met. Experience economy travellers were also almost six times more likely than average to travel on a cruise ship for at least some of their holiday and more than three times as likely to stay in luxury five-star accommodation. Meanwhile, in the traditional economy, of the 13.5 million Australians who took at least one holiday in 2016 the vast majority (84.5%) of them visited just one destination on their trip, were away for only six nights, and spent an average of $160 per person per night.

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ROY MORGAN RESEARCH LIMITED

More Australians eating chocolate (even when it’s a gift for someone else!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Apr-17

A Roy Morgan Single Source survey has found that 68.4% of Australians aged 14+ (just over 13.5 million people) ate some kind of chocolate in an average four weeks during the year to December 2016. This compares with 65.3% (12.5 million) in 2013. The survey also shows that 53.2% of Australians ate chocolate bars in 2016, (up from 47.9% in 2013), followed by chocolate blocks (41.8%, up from 40.2%) and boxed chocolates (19.2%, up from 16.5%). Although boxed chocolates are generally marketed as a gift someone would buy for someone else, nearly three-quarters (73.4%) of Australians who buy them in an average four weeks eat them too.

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ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, FERRERO ROCHER

Bank satisfaction in February still close to record high

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Apr-17

A Roy Morgan Single Source survey has found that satisfaction with Australian banks overall was 81.9 per cent in the six months to February 2017, compared with 82.1% in January. Customer satisfaction had peaked at a 20-year high of 82.9% in 2015, and it remains well above the long-term average of 76.9% recorded since 2005. The Commonwealth Bank remains the best performer among the big four banks, with a satisfaction level of 81.7%, followed by National Australia Bank (80.1%). The average satisfaction level for the big four in February was 79.9% (down 0.2% for the month), compared to the mutual banks’ average of 90.3% (up 0.1%). The best performers among the mutual banks were Greater Bank (95.7%) and Teachers Mutual Bank (92.2%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, GREATER BANK LIMITED, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS

Australians want driverless cars – NOW

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 51% of Australian men and 41% of Australian women say they would travel in a driverless car now, for a total of 46% of all Australians. The majority of all age profiles 50 years and under are ready for autonomous vehicles. The poll was conducted on 15 March 2017, in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

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ROY MORGAN RESEARCH LIMITED

Tesla more valuable than GM or Ford – and the majority of Australians are on-board

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 63% of Australians would pay more for a "Zero Emissions" car like Tesla, including 100% of 18-24yr olds and 72% of 25-34yr olds. The results were consistent around Australia, with significant majorities in all states – both regionally (62%) and in capital cities (62%), and both genders – women (65%) and men (61%) saying they were willing to pay more for a "Zero Emissions" car. The poll was conducted on 17 March 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

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ROY MORGAN RESEARCH LIMITED, TESLA INCORPORATED, FORD MOTOR COMPANY, GENERAL MOTORS CORPORATION