MARKETING RESEARCH – AUSTRALIA

Satisfaction with big four banks remains high in May

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jul-17

A Roy Morgan Research Single Source survey has found that satisfaction with Australia’s four major banks rose by 0.1% to 80.2% in the six months to May 2017, which is well above the long-term average of 74.9% recorded since 2005. The Commonwealth Bank of Australia continued to have the highest level of satisfaction among the big four banks (81.1%), followed by National Australia Bank (80.4%). Meanwhile, satisfaction among home-loan customers of the big four (78.4%) continues to be below that of their other customers (80.6%), although over the last year they have narrowed the gap marginally. The survey also shows that CBA and NAB rank equal highest in terms of main financial institution satisfaction (82.6%), followed by ANZ (82.0%) and Westpac (80.7%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, TEACHERS MUTUAL BANK LIMITED, GREATER BANK LIMITED

Australian Inflation Expectations at 4.2% in June

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jul-17

A Roy Morgan Single Source survey has found that Australians’ inflation expectations over the next two years fell by 0.1 per cent month-on-month in June 2017, to 4.2% per year. However, inflation expectations are up 0.2% compared with June 2016. Australian inflation expectations remain well below average inflation expectations over the last seven years of 5.1%. Analysis by State shows that inflation expectations are highest in South Australia at 4.4%, closely followed by New South Wales and Victoria (4.3%).

CORPORATES
ROY MORGAN RESEARCH LIMITED

News Corp takes majority stake in major mortgage broker

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jun-17

News Corp-controlled REA Group is taking an 80.3% stake in a major mortgage broker, Smartline. Roy Morgan Research data shows that Smartline is the number three player behind Mortgage Choice and Aussie. In addition, it has a different customer profile than the two majors, giving it a unique and strong market positioning. Currently, 30.1 % of mortgage holders in Australia (2.04 million) source their mortgage through a mortgage broker, well up on the 22.9% (1.39 million) recorded a decade ago. Among those who took out their mortgage in the last 12 months, 40% used a mortgage broker. Meanwhile, 88.9% of Smartline customers do one or more banking and finance activities online in an average four-week period, well above the mortgage broker customer average of 77.3%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REA GROUP LIMITED – ASX REA, SMARTLINE HOME LOANS PTY LTD, MORTGAGE CHOICE LIMITED – ASX MOC, AUSSIE HOME LOANS LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Australians’ Concerns

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jun-17

A special Roy Morgan study has examined Australians’ attitudes towards issues facing Australia and the World. The survey, which was carried out from 22-24 May 2017, shows that 38% of Australians identified Economic Issues (including Unemployment, Housing affordability, the Economy in general, Poverty and the gap between the rich and poor) as the most important problems facing Australia. When considering the wider World, the largest theme to emerge was about concerns related to War & Terrorism. These issues, including the more general fears about safety and security, were mentioned by 31% of Australians. Single-issue analysis of the responses shows that the specific issue of greatest concern for Australia is unemployment (mentioned by almost 9% of respondents). The single biggest World problems are Terrorism and Climate change/Global warming, with both issues mentioned by just under 17% of respondents.

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ROY MORGAN RESEARCH LIMITED

Lower interest rates reducing mortgage stress

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jun-17

A Roy Morgan Single Source survey shows that 666,000 Australian mortgage holders (16.8%) were considered to be "at risk" or facing some degree of stress over their repayments in the three months to April 2017. This compares with 744,000 mortgage holders (18.4%) 12 months ago. It is also well below the average over the last decade. Meanwhile, 442,000 mortgage holders (11.5%) are "extremely at risk" of mortgage stress, which is the lowest in over a decade. The survey also shows that mortgage stress is much higher among lower income groups (under $60,000 per annum), where it is currently 85.3% for those considered "at risk" and 65% for those that are "extremely at risk".

CORPORATES
ROY MORGAN RESEARCH LIMITED

Nearly three million Australians are ‘trusted advisors’ for finance and investment decisions

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jun-17

A Roy Morgan Single Source survey has found that 14% of Australians aged 14+ (2.96 million people) were asked by their friends or families for advice regarding their finances and investments in the year to March 2017. This large number of ‘trusted advisors’ has significant potential to influence the financial and banking decisions of the people who ask for their advice. The survey also shows that of the sixteen largest consumer banks, Citibank has the highest proportion of customers (25.2%) that are asked by friends or family for their financial advice. Macquarie Bank has the second highest proportion of customers who are asked for their advice (24.2%), followed by Heritage Bank (23.3%) and ING Direct (21.8%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MACQUARIE BANK LIMITED – ASX MBL, HERITAGE BANK LIMITED – ASX HBS, ING DIRECT, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF SOUTH AUSTRALIA LIMITED, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED

Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-17

A Roy Morgan Single Source survey shows that an estimated 7,091,000 million Australians aged 14+ (36 per cent) had Netflix in the three months to March 2017, up sharply from 5,862,000 (29 per cent) in the previous quarter. The latest surge in Netflix’s potential audience is the result of a 20 per cent jump in the number of household subscriptions since the end of 2016. An estimated 2,714,000 Australian homes (29 per cent) are now subscribed. Roy Morgan has been measuring Netflix in Australia since its beginning in early 2015. Roy Morgan Research CEO Michele Levine says what we have seen is a classic case of rapid technological adoption, with early adopters signing up first, professional technology mainstream following close behind, and a continuation of high growth as younger digital natives, older tech explorers, traditionalists and even technophobes begin to discover Subscription Video On Demand services.

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ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED

Roy Morgan Image of Professions Survey 2017: Health professionals continue domination with Nurses most highly regarded again; followed by Doctors and Pharmacists

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jun-17

The latest Roy Morgan Image of Professions Survey has found that 94% of Australians aged 14+ rate Nurses "very high" or "high" for their ethics and honesty (up 2% from 2016). Doctors on 89% (up 3%), Pharmacists on 84% (down 2%) and Dentists on 79% (up 4%) were also rated highly in the telephone survey, which was conducted from 22-24 May 2017. Meanwhile, 81% of Australians rated School Teachers "very high" or "high" for their ethics and honesty, up 4% from 2016. In contrast, 66% of Australians rated University Lecturers "very high" or "high", down 2% from 2016. Of all 30 professions surveyed in 2017, 16 decreased in regards to ethics and honesty while 12 professions increased. Car Salesmen had the lowest rating, unchanged at 4%.

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ROY MORGAN RESEARCH LIMITED

Satisfaction with big four banks increased in April, to well above long term average

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-May-17

A Roy Morgan Research Single Source survey has found that satisfaction with Australia’s four major banks rose by 0.2% to 80.1% in the six months to April 2017, which is well above the long-term average of 74.9% recorded since 2005. The Commonwealth Bank of Australia continued to have the highest level of satisfaction among the big four banks (81.4%), followed by National Australia Bank (80.2%). However, NAB was highest-rating in terms of satisfaction among main financial institution customers (83.0%), replacing CBA (82.9%). Meanwhile, satisfaction levels among the big four banks’ mortgage customers has improved marginally over the last 12 months, to 78.0%, up from 77.7% in the same period in 2016. Despite the improvement, mortgage customers still have lower satisfaction than non-mortgage customers (78.0% compared to 80.5%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC

Australians say ‘No’ to 100% foreign ownership of Fairfax

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-17

An Australia-wide Roy Morgan Survey has found that 78% of Australians aged 14+ do not want Fairfax Media to be 100% owned by either of the two overseas owned institutions that have lodged multi-billion dollar bids for the company. Meanwhile, 17% of Australians say that overseas-owned institutions should be allowed to buy Fairfax outright. The survey, which was conducted from 22-24 May 2017, also shows that 53% of Australians are in favour of allowing overseas-based institutions to own a minority stake in Fairfax. A larger majority of L-NP supporters (59%) are in favour of this option for Fairfax than ALP supporters (51%). The survey has also found that the internet is now the main source of information for 51% of Australians, compared to 24% for TV and 12% for both newspapers and radio.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, TPG CAPITAL LP, HELLMAN AND FRIEDMAN