MARKETING RESEARCH – AUSTRALIA

1 in 4 new car buyers watch the Formula 1

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-17

A Roy Morgan Single Source survey has found that 13 per cent of Australians aged 14+ (2.65 million people) reported "almost always" or "occasionally" watching Formula 1 car racing on TV in the 12 months to December 2016. However, this rises to 24 per cent among Australians who intend to buy a new car this year. The survey also shows that 48 per cent of F1 viewers regard themselves as "a bit of a car enthusiast", and 37 per cent "would like a car that handles like a racing car". The levels of agreement with these automotive attitudes are more than twice as high among F1 viewers than the average Australian. Meanwhile, F1 viewers are around twice as likely as the average new car buyer to have Audi (106 per cent more likely) or Holden Special Vehicle (+97 per cent) on their shortlist of makes. They are also much more inclined to be considering a Jeep (68 per cent more likely than average), Mercedes-Benz (+49 per cent) or BMW (+47 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUDI AG, HOLDEN SPECIAL VEHICLES, JEEP, MERCEDES-BENZ AG, BMW AG, SKODA AUTOMOBILOVA AS, MITSUBISHI MOTORS CORPORATION, LEXUS, VOLKSWAGEN AG, LAND ROVER, TESLA MOTORS INCORPORATED

The Australian alcohol retail market in review

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Mar-17

The latest Alcohol Retail Currency report from Roy Morgan Research shows that Australians spent $14.5 billion on alcohol they purchased from a liquor retailer (as opposed to a bar or other licensed venue) in 2016. Dan Murphy’s accounted for nearly 30% of the total dollars (or $4.3 billion) spent on alcohol (up from 25.4% in 2015). Woolworths’ two other alcohol retailers, Woolworths Liquor and BWS, saw their market share shrink, but the three Woolworths-owned retailers had a total dollar market share of 49.2% ($7.1 billion). First Choice was the best of the Coles-owned liquor retailers, growing its market share from 4.5% to 5.0% ($0.7 billion) over the last year, while ALDI Liquor increased its share to 3.5% (or $0.5 billion) from 2.4% year-on-year. Proportionally speaking, supermarket-owned chains now account for 72.3% of the total market share (up on 69.1% in 2015), with other alcohol retailers trending either downwards or steady.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, WOOLWORTHS LIQUOR, BWS – BEER WINE SPIRITS, WOOLWORTHS LIMITED – ASX WOW, FIRST CHOICE LIQUOR SUPERSTORE, COLES GROUP LIMITED, ALDI LIQUOR, ALDI STORES SUPERMARKETS PTY LTD, LIQUORLAND (AUSTRALIA) PTY LTD, THIRSTY CAMEL PTY LTD, CELLARBRATIONS, VINTAGE CELLARS (AUSTRALIA) PTY LTD

What a difference a decade makes: our changing culinary habits and attitudes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Mar-17

A Roy Morgan Single Source survey has found that 58.9% of Australians aged 14+ visited a cafe for coffee or tea at least once in an average three months in the year to December 2016. This compares with 51.1% in the year to December 2006. The survey also shows that the number of Australians who visit a cafe for a snack or meal at least once per quarter has risen from 40.8% to 48.2% over this period. Likewise, the number of Australians who go to a pub for a meal has risen from 38.8% to 44.5%, while dining at licensed restaurants has increased from 50.6% to 54.7%.

CORPORATES
ROY MORGAN RESEARCH LIMITED

New legislation banning sale of animal-tested cosmetics and skincare in line with public sentiment

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Mar-17

A Roy Morgan Single Source survey has found that in the year to December 2016, 46% of Australian women aged 14+ who use cosmetics nominated "Not tested on animals" as a feature that is important to them when purchasing make-up. This compares with 41% in the year to December 2012. Concern about animal testing is also becoming more widespread among Australian women when buying skincare products. The proportion of women who agree that it is important for the skincare products they purchase to be cruelty-free has risen from 39% to 44% per cent since 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The rise of the female breadwinner

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Mar-17

A Roy Morgan Single Source Survey has found that 52 per cent of Australian women reported being the main breadwinner in their household in the year to December 2016. This compares to just 39 per cent in 2006. The percentage of men who said they were the main income earner in their household has barely changed in 10 years (74 per cent in 2016 compared to 73 per cent in 2006). The main factor behind the increased percentage of women who are earning their household’s main income is the sharp jump in the average income being earned by females in full-time employment since 2006; up from $A51,000 to $A73,500.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Will Netflix, Spotify and Foxtel take off on Qantas?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Mar-17

A Roy Morgan Single Source survey has found that of the 22% of Australians aged 14+ who take at least one domestic flight with Qantas during the year, 87% own a smartphone and 76% own a tablet computer – both above the national ownership rates of 80% and 65% respectively. However, while these millions of passengers will likely be carrying a compatible device on board, only 60% currently use any of Qantas’s three new in-flight entertainment providers: Foxtel, Netflix and Spotify. Some 33% of Qantas domestic flyers watched Foxtel in the last four weeks, including its streaming options Go and Play, while 32% watched Netflix and 22% listened to Spotify.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, SPOTIFY LIMITED

Thrills and spillage: the changing tastes of Australia’s cordial drinkers (or the Bickford’s phenomenon)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-17

A Roy Morgan Single Source survey has found that 26% of Australians aged 14+ (5.2 million people) consumed cordial at least once in an average four weeks during the year to December 2016. This compares with 34.9% (6.2 million people) in the year to December 2009. While Cottee’s remains the leading cordial brand, it is now consumed by 1.8 million people in an average four weeks, down from 2.4 million in 2009. In contrast, consumption of Bickford’s has risen by 125 per cent, from 622,000 consumers in any given four weeks to just over 1.4 million.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COTTEE’S, BICKFORD’S AUSTRALIA PTY LTD, GOLDEN CIRCLE LIMITED, SCHWEPPES AUSTRALIA PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Roy Morgan Customer Satisfaction Awards 2016: Australia’s most service-oriented retailers announced

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Feb-17

The winners of the 14 retail categories in the Roy Morgan 2016 Customer Satisfaction Awards include a mix of first-timers and veterans. Jeanswest (Clothing Store of the Year), Guzman y Gomez (Quick Service Restaurant of the Year) and First Choice Liquor (Liquor Store of the Year) were among the first-time winners. Meanwhile, among the repeat champions were Rebel Sport (Sports Store of the Year), ALDI (Supermarket of the Year) and The Good Guys (Furniture/Electrical Store of the Year), celebrating their third, fourth and fifth victories respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, JEANSWEST CORPORATION PTY LTD, GUZMAN Y GOMEZ PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, THE GOOD GUYS, SUPER CHEAP AUTO, MUFFIN BREAK, MYER HOLDINGS LIMITED – ASX MYR, TARGET AUSTRALIA PTY LTD, THE REJECT SHOP LIMITED – ASX TRS, HOME TIMBER AND HARDWARE, SOUL PATTINSON, SPENDLESS SHOES PTY LTD

2016 Roy Morgan Customer Satisfaction Awards: Telecommunications and Utilities winners revealed

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Feb-17

Australia’s most satisfying home phone, mobile phone, internet, and utilities service providers were announced last week at the 2016 Roy Morgan Customer Satisfaction Awards. Southern Phone scored its fourth consecutive Home Phone Service Provider award, with a clean sweep of the year’s monthly awards and a peak of 90 per cent of customers satisfied. Internode made it two in a row in the category of Home Broadband Service Provider and claimed all 12 monthly awards in 2016. Meanwhile, iiNet won five monthly awards in the category of Mobile Phone Service Provider, taking out the annual award against strong competition. Red Energy took out the award for Electricity Provider for a second successive year, while Lumo Energy was Gas Provider of the year, with eight monthly awards and a peak of 78% of customers satisfied.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SOUTHERN PHONE COMPANY LIMITED, INTERNODE SYSTEMS PTY LTD, IINET LIMITED, RED ENERGY PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, APPLE PTY LTD

Roy Morgan announces winners of the 2016 Customer Satisfaction Awards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-17

Roy Morgan Research announced the winners of its sixth annual Customer Satisfaction Awards for Australia on 22 February 2017. The awards recognise outstanding levels of customer satisfaction, as judged by more than 50,000 consumers via the Roy Morgan Single Source survey. The award categories cover sectors such as banking, insurance, superannuation, automotive, travel and hospitality, retail, telecommunications and utilities. Roy Morgan Research CEO Michele Levine says the Roy Morgan Customer Satisfaction Awards continue to be the benchmark by which customer satisfaction is measured, and the 32 businesses honoured in the 2016 awards share one crucial characteristic: their unrivalled dedication to ensuring their customers are satisfied, and their success as rated by their customers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GREATER BANK LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, PEOPLE’S CHOICE CREDIT UNION, RACT INSURANCE PTY LTD, ST LUKE’S HEALTH INSURANCE, ALLIANZ AUSTRALIA LIMITED, MACQUARIE SUPERANNUATION, CATHOLIC SUPER, SUPER CHEAP AUTO, MUFFIN BREAK, JEANSWEST CORPORATION PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, TARGET AUSTRALIA PTY LTD, THE REJECT SHOP LIMITED – ASX TRS, THE GOOD GUYS, HOME TIMBER AND HARDWARE, SOUL PATTINSON, GUZMAN Y GOMEZ PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, SPENDLESS SHOES PTY LTD, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, INTERNODE SYSTEMS PTY LTD, APPLE INCORPORATED, IINET LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, EMIRATES AIRLINES, RED ENERGY PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, LEXUS AUSTRALIA