MARKETING RESEARCH – AUSTRALIA

Australia’s internet affordability improves, but big gaps remain between capital city residents and the rest

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Feb-17

The Australian Digital Inclusion Index, which is powered by Roy Morgan Research’s Single Source survey, includes three key elements: internet Access, Ability and Affordability. Nationally, Australia scored 52.1 on Affordability in the 12 months to September 2016 (up from 51.2 in March, but still below the level of 53.5 in 2014). However, a clear divide exists between capital cities and the rest of the country. Overall, Australia’s State capitals together scored 54.6, compared with 47.5 for the 36 per cent of the population living outside those six cities. Overall, capitals average 6.5 points higher for Affordability than the rest of their State – and the larger the State, the larger the divide. Sydney is the most affordable place in Australia for internet with a score of 57.3 – almost 10 points higher than the rest of NSW (47.5).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SWINBURNE UNIVERSITY OF TECHNOLOGY

Satisfaction with risk and life insurance remains the lowest of all major insurance types

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Feb-17

A Roy Morgan Single Source survey has found that satisfaction among Australians aged 14+ who are risk and life insurance policy holders was 67.4% in the year to December 2016, down from 68.8% in 2015. Less than one in four (23.9%) of risk and life policy holders were "very satisfied" with their insurance company. The survey also shows that satisfaction with risk insurance (covering income protection, disability, accident, trauma, etc) in 2016 was only 66.3%, the lowest of all insurance types and a little below the 68.7% for life insurance. Meanwhile, Allianz leads in customer satisfaction among the 13 largest risk and life insurers (75.7%), followed by Insuranceline (75.2%) and Asteron (74.4%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALLIANZ AUSTRALIA LIMITED, INSURANCELINE HOLDINGS PTY LTD, ASTERON PTY LTD

Why Vodafone is the top mobile provider in (only) Sydney

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Feb-17

A Roy Morgan Single Source survey has found that among Australia’s 18,775,000 mobile owners aged 14+ Telstra is the clear number one mobile service provider, which 43.6 per cent use for a mobile phone, ahead of Optus (24.1 per cent) and Vodafone (18.0 per cent). The survey, which was carried out in the six months to December 2016, also shows that Telstra claims only around one in three mobile owners overall (33.6 per cent) across the five mainland state capitals, compared with 26.3 per cent for Optus and 24.1 per cent for Vodafone. Meanwhile, Telstra has the largest market share in Brisbane, Melbourne, Perth and Adelaide, but Vodafone has the largest market share in Sydney (30.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED

Kids now spend more time online than watching TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Feb-17

Roy Morgan’s Young Australians Survey has found that Australians aged 6-13 spent an average of almost 12 hours a week using the internet in 2016, almost double the six-and-a-bit hours a week kids spent online in 2008. Including all internet use at home, school or elsewhere, the time spent online has risen consistently over the period, increasing by an average 42 minutes each year. In contrast, the average Australian youngster spent 10.5 hours a week watching TV in 2016, down from over 14.5 hours a week in 2008. However, almost 30 per cent of kids’ internet usage is done outside the home. At home, kids spend almost eight and a half hours a week using the internet – still around two hours less than they spend watching TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Magazine readership finishes 2016 on a high

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-17

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the 12 months to December 2016. Print magazines reached 12,658,000 Australians aged 14+ in 2016, up 3.6 per cent since 2015. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,729,000 per issue (an increase of 24.5 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" continue to have the highest Cross-Platform Audiences, at 2,112,000 and 1,965,000 respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Digital audience growth continued to drive newspaper readership higher in 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-17

Roy Morgan Research has released the Print Readership and Cross-Platform Audience results for Australian Newspapers for the 12 months to December 2016. Some 8,153,000 million Australians aged 14+ (41 per cent) read print newspapers in an average week in 2016. This is down 4.3 per cent, or just over half a million readers, compared with 2015. Monday to Friday dailies reach a combined 5.7 million readers during an average week (down 4.8 per cent). Some 4.9 million people read Saturday print newspapers in an average week in 2016 (down 2.7 per cent), and Sunday titles reached 4.4 million (down 4.3 per cent). Meanwhile, the total cross-platform reach of Australian mastheads measured across both print and digital increased to 13.1 million in 2016. Two in three Australians now access these news mastheads across any platform and any device in an average week.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM

Satisfaction with big four banks up in December but high-value customers left well behind for satisfaction and advocacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-17

A Roy Morgan Research Single Source survey has found that the satisfaction level of personal customers of Australia’s four major banks was 79.9% in the six months to December 2016, compared with 79.5% in November. However, the top-quintile customers (top 20%), who account for 62.9% of the total value of the financial services market across all banking and wealth-management products, had the lowest satisfaction level of all the quintiles (73.4%) and the lowest level of advocacy with a "net promoter score" (NPS3) of minus 23.9. The Commonwealth Bank had the highest satisfaction rating among top-quintile customers (75.6%), although the smaller Teachers Mutual Bank had the highest satisfaction rating among these customers, at 96.1%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, TEACHERS MUTUAL BANK LIMITED, BENDIGO BANK, ING DIRECT

Carefree overtakes Libra as Australia’s top tampon brand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Feb-17

A Roy Morgan Single Source survey has found that 22% of Australian women aged 14+ (just over 2.2 million) purchased tampons in an average four weeks in the year to September 2016. This compares with 21% in the year to September 2015. The survey also shows that the proportion of tampon buyers purchasing the Libra brand in an average four weeks has fallen from 31% to 26% year-on-year, while the proportion who buy Carefree has risen from 26% to 27%. U by Kotex is in third place, purchased by 24% of tampon buyers in an average four weeks (up from 22%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBRA, CAREFREE, U BY KOTEX, TAMPAX, COTTONS

Pie Face, pies and football

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Feb-17

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who like eating pies (and pasties) has grown from 8.1 million (42.6%) to almost 9.4 million people (47.5%) since 2013. The survey, which was carried out in the year to September 2016, also shows that 51.0% of Australians who live in rural areas are partial to pies/pasties, compared with 45.6% of city dwellers. Analysis by gender shows that men comprise 57.4% of pie fans, while 56.4% of AFL supporters and 55.5% of NRL supporters like eating pies/pasties.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, PIE FACE PTY LTD

Overall holiday intention down (but not everyone’s staying put)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jan-17

The latest findings from the Roy Morgan Holiday Tracking Survey show that the proportion of Australians planning to take a holiday slipped from 73% to its lowest point in almost three years (69%) in the 12 months to September 2016. The recent downturn appears to have been driven primarily by declining domestic holiday intention. In the September 2015 quarter, 73% of the population had a holiday in the pipeline, with 58% reporting that they were planning a holiday in Australia in the coming 12 months. As of the September 2016 quarter, total holiday intention had dropped to 69%, and domestic intention was at 55%. In contrast, overseas holiday intention is the same as it was a year ago (11%). Analysis using Roy Morgan’s consumer-profiling tool Helix Personas shows that educated, high-earning "Humanitarians" and the slightly younger, socially aware (but no less well paid) "New School Cool" Personas have the strongest overall holiday intention (at 87% apiece).

CORPORATES
ROY MORGAN RESEARCH LIMITED