MARKETING RESEARCH – VICTORIA

Melbourne protests bring different Melburnians to the city

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

A special Roy Morgan analysis of movement data in the Melbourne CBD during recent protests against vaccine mandates and the Andrews Government’s new pandemic legislation has brought an entirely different type of Melburnian to the city centre than we usually see in the CBD. A special Roy Morgan ‘Heat Map’ shows the home locations of people attending the Melbourne CBD protest. To determine who these people were, and where they came from, Roy Morgan ‘geo-fenced’ the area in front of Victoria’s Parliament House from 11am – 2.30pm on Saturday November 20, 2021. The devices that were seen in this area during the protest time period were then profiled by Helix Community and home location to produce the ‘Heat Map’ showing where the protesters had come from. The ‘Heat Map’ shows the areas with the heaviest concentration of protesters were led by outer suburban areas of the Melbourne metropolitan region such as South Morang (Postcode 3752), Tarneit (3029), Cranbourne (3977), Langwarrin (3910), Werribee (3030), Caroline Springs (3023) and Sunshine (3020). There were also protesters in the Melbourne CBD who came from as far afield as Ballarat, Geelong, Ocean Grove, Torquay, Wallan, Warragul, Hastings, Traralgon and Wonthaggi.

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ROY MORGAN LIMITED

Myki transport app gives Android phones advantage over Apple

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Apr-19

A Roy Morgan Single Source survey shows that more than 2.9 million Melburnians use public transport in an average three months (equivalent to over 71% of residents of Victoria’s capital). Some 39% of Melbourne’s public transport users have the Android operating system on their main mobile phone, while 48% use an Apple iPhone. Analysis shows that Millennials will derive the greatest benefit from the new Myki app, which allows Victorians to pay their public transport fare via a mobile phone (although it is currently only available on Android phones). Some 47% of Melbourne transport users in the Millennial generation use phones with an Android operating system, compared with just 21% of Melbourne transport users in the Pre-Boomer generation.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED