Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Jun-15

On 17 June 2015, Roy Morgan Research CEO Michele Levine presented the latest State of the Nation Report, with a special in-depth look at the Australian media landscape. The report shows that Australians aged 14+ spend an average of 18.8 hours per week watching TV, 12.8 hours listening to radio, 3.4 hours reading newspapers or magazines. They also spend 17.9 hours using the internet, 13.4 hours of which is leisure usage. Michele Levine says the media industry is facing some big issues, and owners, buyers and businesses need to adapt – not only to reach fragmenting audiences, but to know exactly who they are reaching.

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