Original article by Paul McIntyre
The Australian Financial Review – Page: 37 : 7-Sep-15

TubeMogul’s global chief marketing officer, Keith Eadie, has forecast that Australia’s traditional TV broadcasters will benefit from the growing popularity of "premium" content that is available on demand across media platforms. Eadie notes that so-called "millennials" in particular have favoured user-generated content on platforms such as YouTube in recent years. However, he expects that in coming years they will embrace broadcast-quality content delivered via a range of devices and platforms.

CORPORATES
TUBEMOGUL YOUTUBE INCORPORATED GOOGLE INCORPORATED INTERACTIVE ADVERTISING BUREAU SEVEN NETWORK LIMITED SEVEN WEST MEDIA LIMITED – ASX SWM FREMANTLEMEDIA LIMITED ENDEMOL SHINE NINE NETWORK AUSTRALIA LIMITED NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC