Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-25
The Roy Morgan Australian Readership report for the 12 months to December 2024 shows that 11.5 million Australians aged 14+ (50.5%) now read print magazines. This market broadens significantly to 14.8 million Australians aged 14+ (65%) who read magazines in print or online either via the web or an app. The most widely read category is Food & Entertainment Magazines with a readership of 7,373,000, over 3 million ahead of any other category and reaching nearly a third of the population. Better Homes and Gardens is still Australia’s most widely read paid magazine with a print readership of 1,809,000 ahead of the second-placed The Australian Women’s Weekly on 1,222,000. Meanwhile, Australia’s two most widely read free magazines are Coles Magazine (with a print readership of 5,399,000) and Woolworths’ Fresh Ideas (4,786,000). These are the latest findings from the Roy Morgan Single Source survey of 64,823 Australians aged 14+ in the 12 months to December.
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