Original article by Lilly Vitorovich
The Australian – Page: 22 : 5-Nov-20
The Ten Network’s coverage of the 2020 Melbourne Cup attracted about 1.41 million viewers across the five major metropolitan markets, compared with 1.44 million in 2019. OzTAM’s figures also show that the national audience for the Melbourne Cup was 1.86 million viewers, down from 1.92 million in 2019. Ten’s coverage of the iconic horse race also attracted 144,000 viewers on its 10 Play broadcast video-on-demand service.
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Original article by
The Guardian Australia – Page: Online : 27-Oct-20
Victorian Premier Daniel Andrews has conceded that the easing of coronavirus lockdown restrictions has come too late to allow people to attend the Melbourne Cup at Flemington on 3 November. However, Andrews is confident that the traditional Boxing Day Test at the MCG will be played before a live crowd, although he cautions it is too soon to know how many people will be allowed through the gates. Australia is scheduled to play India in a four-Test series during the upcoming summer; more than 73,000 people were at the MCG for the first day of the Boxing Day match against India in 2018.
VICTORIA. DEPT OF PREMIER AND CABINET
Original article by Damon Johnston
The Australian – Page: 5 : 26-Oct-20
The four-day Melbourne Cup Carnival attracted about 275,000 people in 2019. The Victoria Racing Club had hoped that 10,000 people would be able to attend each day of the flagship event in 2020, with appropriate coronavirus measures in place. However, VRC chair Amanda Elliott has advised that Flemington racecourse will be closed to the general public for the entire event. The VRC remains hopeful that some racehorse owners can attend in person. The state government barred owners from attending the Cox Plate on 24 October.
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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20
New research from Roy Morgan shows that Emirates is still the top brand associated with the Melbourne Cup, two years after the Dubai-based airline ended its naming rights sponsorship of Australia’s most watched horse race. Nearly 3.9 million Australians (19%) associate Emirates with the Melbourne Cup, down from a high of 5.3 million (27%) in 2016. Emirates held naming rights sponsorship for the Cup from 2004 to 2017. New naming rights sponsor Lexus is associated with the Cup by nearly 830,000 Australians (4%). However, recognition rises to 10% among Australians who watch the Cup on TV and to 15% among Australians who bet on horse racing in an average week. Lexus signed a five-year naming rights sponsorship agreement for the Melbourne Cup, covering the years 2018-2022 and has ground to make up on previous sponsor Emirates, which had a sponsorship association of 9% in its first year. Other sponsors Australians associate with the Melbourne Cup include Myer, Foster’s, AAMI and Sky Channel. Sponsorship recall is higher for all key brands among those who bet on horse racing, ahead of those who watch the race on TV.
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Original article by Roy Morgan
Media Update – Page: Online : 7-Nov-19
TV viewership of the Melbourne Cup has plunged in 2019, dropping by more than half-a-million viewers compared to 2018 (a drop of 28% in only one year) and down over 330,000 in Melbourne – the home of the race. In total 1.324 million Australians in the 5 Capital Cities tuned in to Network 10’s coverage of Australia’s most important horse race. Sydney viewing was down by over 100,000 and down by tens of thousands in Brisbane, Perth and Adelaide. As reported yesterday attendance at the Melbourne Cup was only 81,408, the lowest attendance for nearly a quarter of a century since 1995. In line with plunging attendance figures, TV viewership was down across the whole day including the Race, Presentation, Mounting Yard and other viewing segments. Attendance at the Melbourne Cup has now dropped for five years in a row and is a clear indicator of problems facing Australia’s Racing Industry which Roy Morgan shows has among the highest level of distrust of all sports.
Original article by Mark Schliebs
The Australian – Page: 6 : 6-Nov-19
TAB has reported that its turnover for the 10 races at Flemington on 5 November was $160.7m, which is 5.9 per cent lower than previously. TAB’s turnover on the Melbourne Cup itself was $106m. TAB processed up to 108,000 bets per minute on Cup Day, while the numbers of wagers process by Sportsbet peaked at 35,000 per minute. Racing Victoria CEO Giles Thompson says the fact that an Australian-bred and trained horse won the Melbourne Cup is likely to have affected bookmakers’ profits, as many punters backed the local horse.
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Original article by John Stensholt
The Australian – Page: 1 & 7 : 6-Nov-19
Vow And Declare, the first Australian-bred horse to win the Melbourne Cup since 2009, was passed in at the 2017 Inglis Classic Yearling Sale. The horse was bred by builder and hobby breeder Paul Lanskey; it had a reserve of $60,000 but failed to attract a bid. Vow And Declare was subsequently bought by a diverse group of investors from across Australia. Trainer Danny O’Brien was cleared over a long-running cobalt scandal in 2018, while it was the first Melbourne Cup win for jockey Craig Williams in his 16th attempt.
Original article by Chip Le Grand
The Australian – Page: 1 & 6 : 7-Nov-18
The Godolpin racing stable of Dubai’s Mohammed bin Rashid al Maktoum has won its first Melbourne Cup after trying to do so for two decades. Godolphin’s "Cross Counter" has become the first British-trained horse to win the prestigious race, with jockey Kerrin McEvoy riding a Melbourne Cup winner for the third time. Race favourite "Yucatan", which is part-owned by businessman Lloyd Williams, finished in 11th place. Another horse owned by Williams, "The Cliffs of Moher", was put down after fracturing its right shoulder.
Original article by James Thomson
The Australian Financial Review – Page: 3 : 6-Nov-18
Australian businessman Lloyd Williams is confident of winning a seventh Melbourne Cup with Irish horse "Yucatan". Williams is a co-owner of the Cup favourite, whose other owners include fellow entrepreneurs Brian Singer, Alan Green and Gerry Ryan. Williams is also the co-owner of another Melbourne Cup contender, "The Cliffs of Moher". Horses owned by Williams won the Melbourne Cup in 2016 and 2017.
Original article by Max Mason
The Australian Financial Review – Page: 28 : 18-May-18
Victoria Racing Club hopes to use a new broadcasting rights deal for the Melbourne Cup carnival to attract more people to Flemington Racecourse for the event, arguing that it is more than just about horse racing. The VRC has not issued a tender for the four-day carnival since Seven West Media gained the rights in 2002. VRC CEO Neil Wilson says it is open to deals with more than one partner, including a sub-licensing arrangement.
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