MELBOURNE

Seven ready to stop the nation with social media

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 25 : 24-Oct-16

Seven West Media’s coverage of the 2015 Melbourne Cup was streamed live via its Plus7 app some 340,000 times during the race itself and 488,000 times over the course of the day. Seven expects to attract a larger live streaming audience for the 2016 Melbourne Cup, and the broadcaster will offer exclusive live video content via Facebook, including interviews and behind-the-scenes stories. Seven will not stream the race live on Facebook, although it will provide content for Twitter’s live coverage of the Cup.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, THE EMIRATES MELBOURNE CUP, FACEBOOK INCORPORATED, TWITTER INCORPORATED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, SCHWEPPES AUSTRALIA PTY LTD, TAB

Twitter secures deal to stream Melbourne Cup

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 11 : 13-Oct-16

Social media giant Twitter will stream the 2016 Melbourne Cup live to a global audience via a revenue-sharing arrangement with the Victoria Racing Club. The Seven Network will supply Twitter’s live coverage, which has attracted Sportsbet and AAMI as sponsors. Twitter has previously secured live streaming rights to some US National Football League matches, and it is keen to gain more sports broadcasting rights. Seven will also offer streaming coverage of the Melbourne Cup.

CORPORATES
TWITTER INCORPORATED, THE EMIRATES MELBOURNE CUP, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SPORTSBET AUSTRALIA, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, VICTORIA RACING CLUB LIMITED, FACEBOOK INCORPORATED, SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE, NATIONAL FOOTBALL LEAGUE, NATIONAL BASKETBALL ASSOCIATION

Fairytale Cup viewing figures open era of streaming success

roymorgansocial Leave a comment

Original article by Michael Bodey
The Australian – Page: 5 : 5-Nov-15

The 2015 Melbourne Cup attracted an average TV audience of 2.931 million nationally. An average of 2.068 million people watched the race in Australia’s capital cities, compared with 2.178 million in 2014. However, the Seven Network’s live stream attracted an additional 342,000 views. The post-race presentation boasted an average metropolitan audience of 1.788 million.

CORPORATES
THE EMIRATES MELBOURNE CUP, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SKY RACING, OZTAM PTY LTD

Melbourne Cup and Emirates a sponsorship triumph

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 4.7 million Australians (or 24.5 per cent of the population) associate principal partner and naming-rights sponsor Emirates with the Melbourne Cup. The survey, which was carried out in the year to June 2015, also shows that 47 per cent of Australians who say they "always watch" the Melbourne Cup on TV associate Emirates with the race, while 37 per cent of occasional viewers are aware of the link. In contrast, 15.7 per cent of the population associate the Australian Open Tennis’s major sponsor Kia with the tournament and 10.8 per cent associate Toyota with the AFL.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, EMIRATES AIRLINES, AUSTRALIAN OPEN TENNIS, KIA MOTORS AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, COMMOTION SYSTEMS, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN FORMULA ONE GRAND PRIX, FOSTER’S GROUP LIMITED, SKY CHANNEL PTY LTD, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACING VICTORIA LIMITED, VICTORIA RACING CLUB LIMITED

Favourite’s death overshadows Cup

roymorgansocial Leave a comment

Original article by John Stensholt, Jessica Gardner
The Australian Financial Review – Page: 1 & 6 : 5-Nov-14

The owners of German horse "Protectionist" on 4 November 2014 received $A3.6m in prize money for winning the Emirates Melbourne Cup, in the fastest time for a dozen years. "Red Cadeaux" came second and gained the owners $A1.08m. The event overall was marred by two deaths, with pre-race favourite "Admire Rakti" collapsing after finishing last and "Araldo" needing to be destroyed after kicking a fence and breaking a leg. Bets placed with gaming groups Tabcorp, Tatts Group and Sportsbet were worth a combined $A166m

CORPORATES
THE EMIRATES MELBOURNE CUP, TABCORP HOLDINGS LIMITED – ASX TAH, TATTS GROUP LIMITED – ASX TTS, SPORTSBET AUSTRALIA, RACING VICTORIA LIMITED, VICTORIA RACING CLUB LIMITED

Big betters back Fawkner

roymorgansocial Leave a comment

Original article by John Stensholt
The Australian Financial Review – Page: 3 : 4-Nov-14

Admire Rakti remains the firm favourite to win the 2014 Melbourne Cup, with one punter placing a $A50,000 bet on the Japanese horse at the Call of the Card. "Fawkner" has also proven to be popular with punters, who are hoping that the Australian-owned horse can win in a field that is dominated by foreign horses. "Fawkner" is owned by businessman Lloyd Williams

CORPORATES
THE EMIRATES MELBOURNE CUP, CROWN MELBOURNE LIMITED, CROWN RESORTS LIMITED – ASX CWN, GODOLPHIN RACING, THE BMW CAULFIELD CUP

All aflutter: Melbourne Cup draws the punters (but TV viewers are down)

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Oct-14

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 18+ placed bets on horse races at least once in any given four-week period in the year to September 2014. This compares with 8.3 per cent in the year to September 2004. However, betting activity increases significantly around Melbourne Cup time, although the proportion of Australians who watch the race on TV has fallen from 39 per cent to 31.1 per cent in the last 10 years

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

It’s Vic-tory or bust

roymorgansocial Leave a comment

Original article by John Stensholt
The Australian Financial Review – Page: 2 : 3-Nov-14

Admire Rakti is the favourite to win the 2014 Melbourne Cup, although the last horse to win the race carrying 58.5 kilograms was in 1972. Five-year-old gelding "Signoff" has emerged as a contender for the Cup after winning the Lexus Stakes. The horse is partly owned by Australian businessman Gerry Ryan. Lloyd Williams-owned "Fawkner" is also highly regarded to win the Melbourne Cup

CORPORATES
THE EMIRATES MELBOURNE CUP, JAYCO CARAVAN MANUFACTURING

Cream of the crop at carnival

roymorgansocial Leave a comment

Original article by Lucille Keen
The Australian Financial Review – Page: 7 : 31-Oct-14

The Big Group handles the catering for some of the exclusive marquees at the Melbourne Cup. Big Group director Bruce Keebaugh notes that the Melbourne Cup is now a major networking event for a lot of companies. Tabcorp, Lexus and Emirates are among the companies that will have marquees at the 2014 Melbourne Cup

CORPORATES
THE BIG GROUP, THE EMIRATES MELBOURNE CUP, TABCORP HOLDINGS LIMITED – ASX TAH, LEXUS AUSTRALIA, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, EMIRATES AIRLINES, LION PTY LTD, J BOAG & SON LIMITED, JOHNNIE WALKER, DIAGEO AUSTRALIA LIMITED, SPOTLESS GROUP HOLDINGS LIMITED – ASX SPO, GINGERBOY PTY LTD, EZARD, ATTICA BRASSERIE AND BAR PTY LTD