Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Aug-14

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ now own a tablet computer. However, 97.7 per cent of tablet owners also own a desktop or laptop PC. The survey also shows that 68 per cent of Australians who own both a tablet and PC used the latter for email in an average four-week period during the year to June 2014, while 34 per cent used a tablet. Meanwhile, 48 per cent of Australians use a PC for general internet browsing, while 29 per cent use a tablet

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