MOBILE TELEPHONES – AUSTRALIA

On the go and on the lookout: mobile phone owners take in outdoor advertising big and small

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Nov-14

A Roy Morgan Single Source survey has found that 81 per cent of Australians aged 14+ who own a smartphone notice some form of outdoor advertising in an average week. The survey, which was carried out in the six months to June 2014, shows that 59 per cent of smartphone users had seen or heard advertising in a shopping centre or mall in the last seven days, while 54 noticed large billboards. However, just 72 per cent of Australians with a non-smart mobile phone noticed some form of outdoor advertising during the week

CORPORATES
ROY MORGAN RESEARCH LIMITED

The last of the mobile-less

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-14

A Roy Morgan Single Source survey has found that just eight per cent of Australians aged 14+ do not own or use a mobile phone. The survey, which was carried out in the year to August 2014, also shows that about one million of these people do not intend to buy a mobile phone, while 162,000 plan to buy one at some stage

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ROY MORGAN RESEARCH LIMITED

Will the new iPhone 6 be the Apple of our eye?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-14

A Roy Morgan Single Source survey has found that almost 30 per cent of Australians aged 14+ own and use an iPhone. Some 700,000 Australian consumers bought an iPhone in the year to June 2014, compared with sales of about 1.2 million between 2010 and 2013. The survey shows that 8,045,000 Australians intend to buy or upgrade a mobile phone at some point in the future. This includes 2,672,000 iPhone users

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ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION

Big screen challenge for Apple

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Original article by Paul Smith
The Australian Financial Review – Page: 23 : 1-Jul-14

Apple is under pressure to produce a larger smartphone to regain market share in Australia. Telsyte said that Google’s Android operating system holds 51 per cent of the local market of 16 million users, while Apple’s iOS holds 42 per cent. Apple will begin production of a larger "phablet" iPhone in August 2014. Telsyte MD Foad Fadaghi said that a larger model will probably allow Apple to regain lost market share

CORPORATES
APPLE INCORPORATED, GOOGLE INCORPORATED, TELSYTE PTY LTD, NOKIA OY AB, BLACKBERRY LIMITED, SAMSUNG CORPORATION, SONY CORPORATION, LG CORPORATION, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, SINGAPORE TELECOMMUNICATIONS LIMITED – ASX SGT, VODAFONE HUTCHISON AUSTRALIA PTY LTD