Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Nov-17

A Roy Morgan Single Source survey has found that Vodafone held 31.9% of the mobile phone market among Sydney CBD workers in the six months to October 2017, down from 32.7% in October 2016. Vodafone was followed by Telstra with a 28.3% share (down 2.4% points) and Optus 24.4% (down 2.3% points). With all three of the major players showing a decline over the last 12 months, gains were seen from smaller players, which combined now account for 19.9% (up 5.3% points). Among the smaller players, gains were mainly as a result of increases in share from Virgin and TPG. Mobile phone providers’ share of the Sydney CBD workers is very different from their total national share. Telstra clearly dominates nationally with 43.2%, followed by Optus (24.7%), Vodafone (17.3%) and others (17.1%).

CORPORATES
ROY MORGAN RESEARCH LIMITEDVODAFONE AUSTRALIA LIMITEDTELSTRA CORPORATION LIMITED – ASX TLSOPTUS MOBILE PTY LTDVIRGIN MOBILE (AUSTRALIA) PTY LTDTPG TELECOM LIMITED – ASX TPM