OUTDOOR – AUSTRALIA

Adshel and Roy Morgan partner to take Helix Personas to the streets

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

Roy Morgan Research and Adshel have announced a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas consumer segmentation and data integration tool. Adshel has already coded its entire OOH inventory with Helix Personas. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time

CORPORATES
ROY MORGAN RESEARCH LIMITED, ADSHEL PTY LTD

Commuter says yes: Australia’s CBD workers spot ads on motorways, public transport and office screens

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that around 70 per cent of Australians aged 14+ who work in the Sydney, Melbourne or Brisbane CBD have noticed public transport advertising in the last seven days. This includes ads inside or on the side of buses, trains, ferries and trams, at train stations, on platforms and in shelters. Meanwhile, around 65 per cent of CBD workers in Adelaide and 60 per cent in Perth reported seeing public transport ads in the past week

CORPORATES
ROY MORGAN RESEARCH LIMITED

oOh!Media IPO more of an oh-oh than a go-go

roymorgansocial Leave a comment

Original article by Jared Lynch, Sally Rose
The Australian Financial Review – Page: 16 : 18-Dec-14

Shares in oOh!Media closed 1.6 per cent below the issue price of $A1.93 when the stock debuted on the Australian sharemarket on 17 December 2014. Shares in the outdoor advertising group listed at $A1.80, following a $A168.8m IPO by CHAMP Private Equity. The firm has retained a 32.2 per cent stake in oOh!Media, while WPP has an 8.6 per cent stake

CORPORATES
OOH!MEDIA LIMITED – ASX OML, CHAMP PRIVATE EQUITY PTY LTD, CASTLE HARLAN AUSTRALIAN MEZZANINE PARTNERS PTY LTD, WPP GROUP PLC, EYE CORP LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

On the go and on the lookout: mobile phone owners take in outdoor advertising big and small

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Nov-14

A Roy Morgan Single Source survey has found that 81 per cent of Australians aged 14+ who own a smartphone notice some form of outdoor advertising in an average week. The survey, which was carried out in the six months to June 2014, shows that 59 per cent of smartphone users had seen or heard advertising in a shopping centre or mall in the last seven days, while 54 noticed large billboards. However, just 72 per cent of Australians with a non-smart mobile phone noticed some form of outdoor advertising during the week

CORPORATES
ROY MORGAN RESEARCH LIMITED

oOh!Media take two: better this time

roymorgansocial Leave a comment

Original article by Jake Mitchell
The Australian Financial Review – Page: 18 : 20-Aug-14

Champ Private Equity plans to offload its controlling stake in outdoor advertising group oOh!Media via a trade sale or an IPO. The business has become the largest in its sector in Australia following its merger with Eye Corp. oOh!Media was listed on the sharemarket until 2012, and CEO Brendon Cook concedes that it was probably too small to justify being a public company at the time

CORPORATES
OOH!MEDIA PTY LTD, EYE CORP LIMITED, CHAMP PRIVATE EQUITY PTY LTD, CASTLE HARLAN AUSTRALIAN MEZZANINE PARTNERS PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN, MACQUARIE GROUP LIMITED – ASX MQG, HIGHBURY PARTNERSHIP PTY LTD, THE LEADING EDGE MARKET RESEARCH CONSULTANTS PTY LTD