Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 1.6 per cent of Australians aged 14+ went on a package tour for their last holiday. The survey, which was carried out in the year to March 2015, also shows that 36.5 per cent of Australians who opted for a package tour on their last trip were Baby Boomers. Meanwhile, Pre-Boomers accounted for 24.1 per cent of package-tour travellers, followed by Generation X (15.9 per cent) and Generation Y (13.2 per cent).

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