PARENTS – AUSTRALIA

No kidding: parents of infants more likely than those of older children to take overseas holidays

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Single Source survey has found that more than 2.7 million Australians aged 14+ (or 13.9 per cent of the population) reported travelling overseas on their last holiday. The survey, which was carried out in the year to December 2015, also shows that just over 19 per cent of those overseas travellers were parents of children under the age of 16. Parents of infants aged 0-2 years were the most likely to holiday overseas (11.6 per cent), followed by parents of 12-15 year-olds (10.3 per cent). Meanwhile, 5.3 per cent of Australian-born parents of infants went overseas on their last holiday, compared with 23.5 per cent of parents who were born overseas.

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ROY MORGAN RESEARCH LIMITED

Tide turns away from private schooling

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Original article by Tim Dodd
The Australian Financial Review – Page: 3 : 5-Feb-16

New data suggests a shift towards public schools among Australian parents. Figures from the Australian Bureau of Statistics indicate that 65.09 per cent of children were in public schools in 2015, compared with 65.05 per cent in 2014. Trevor Cobbold, of Save Our Schools, says parents are becoming increasingly aware that private schools are not necessarily better than state schools.

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AUSTRALIAN BUREAU OF STATISTICS, SAVE OUR SCHOOLS INCORPORATED

First-time parents most likely to buy packaged baby food

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jul-15

A Roy Morgan Single Source survey has found that around 1.5 million Australians aged 14+ have babies, and one in five of these parents bought baby food in the last four weeks. The survey, which was carried out in the two years to March 2015, also shows that 26 per cent of parents aged 24 and under buy baby food in an average four-week period, compared with 22 per cent of 25-34 year-olds and just 19 per cent of those aged 35 and over. Meanwhile, 25 per cent of first-time parents buy baby food in an average four weeks.

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ROY MORGAN RESEARCH LIMITED

Aussie parents drive up to 4200km more per year

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that Australian motorists drive an average of 15,813km a year. This is about 2,000km less than 10 years ago. The survey, which was carried out in the year to May 2015, also shows that the 4.9 million drivers who are parents with children under the age of 18 drive an average of 17,659km per year. Parents whose children are aged 0-2 and 3-5 drive an average of 15,807km and 15,570km a year respectively.

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ROY MORGAN RESEARCH LIMITED

From rice to noodles: how Aussie parents’ wealth and health attitudes affect what their kids eat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 50 per cent of Australian parents with children under the age of 16 in the home said they try to buy additive-free food. This compared with 45 per cent in 2010. The survey also shows that 54 per cent of parents in the top AB socio-economic quintile agree that "I try to buy additive-free food", as do 52 per cent of those in the C quintile. However, just 40 per cent of parents in the lowest FG quintile say they try to avoid buying food with additives

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ROY MORGAN RESEARCH LIMITED

From rice to noodles: how Aussie parents’ wealth and health attitudes affect what their kids eat

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 50 per cent of Australian parents with children under the age of 16 in the home said they try to buy additive-free food. This compared with 45 per cent in 2010. The survey also shows that 54 per cent of parents in the top AB socio-economic quintile agree that "I try to buy additive-free food", as do 52 per cent of those in the C quintile. However, just 40 per cent of parents in the lowest FG quintile say they try to avoid buying food with additives

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ROY MORGAN RESEARCH LIMITED