PETS – AUSTRALIA

Over 600,000 pet owners have pet insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that an estimated 609,000 Australians aged 14+ had pet insurance in the year to March 2018. However, only 7.1% of the 5.4 million Australians who own a dog have pet insurance, while only 3.8% of an estimated 3.4 million cat owners have pet insurance. Employed people account for 77.4% of those holding pet insurance, well above their population proportion (57.5%). Individuals with annual income of $50,000 or more account for 56.4% of those with pet insurance, but only represents 35.5% of the population. Life stage also has an impact on pet insurance, as shown by the fact that 46.7% with this insurance are paying off their house, well above the population average of 31.0%.

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ROY MORGAN LIMITED

Australia’s cat people: a special breed

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 38.4 per cent of Australians aged 14+ reported owning at least one dog and 23.6 per cent reported owning at least one cat. The survey, which was carried out in the year to December 2015, also shows that 11.7 per cent reported owning at least one dog and one cat, and 44.3 per cent reported owning neither. Meanwhile, male cat owners are 50 per cent more likely to be employed as a Department Head/Admin or Branch Manager than the average Australian man, while female cat owners are 45 per cent more likely to be employed in Sales than the average Australian woman.

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ROY MORGAN RESEARCH LIMITED

Doggone it: pet ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jun-15

A Roy Morgan Single Source survey has found that 38 per cent of Australians aged 14+ live in a household with at least one pet dog, while 23 per cent have a pet cat. Some 12 per cent of Australians live in households with at least one cat and one dog. The survey, which was carried out in the year to December 2014, also shows that Tasmania has the highest incidence of pet-ownership: 44 per cent of its residents live with at least one dog, 34 per cent live with at least one cat, and 16 per cent live with at least one of each.

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ROY MORGAN RESEARCH LIMITED