Original article by Roy Morgan Research
Market Research Update – Page: online : 18-Mar-16

A Roy Morgan Single Source survey has found that 1.54 million Australians aged 14+ (8 per cent) already own a personal fitness band or fitness tracker, and another 785,000 (four per cent) intend to buy themselves one in the next 12 months (plus another 50,000 or so buyers who already have one). If all these intenders do go out and get one, there’ll be around 2.3 million Australians (12 per cent) sporting fitness bands by the end 2016. Australians who regularly or occasionally participate in sports or physical activities are more likely overall to already own (nine per cent) or intend to buy (five per cent) a fitness band or tracker.

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